tag:blogger.com,1999:blog-5079483522060532012024-03-13T07:22:07.689-07:00sonia maria fransiskasonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-507948352206053201.post-87852512563614755442014-07-09T16:47:00.002-07:002014-07-09T16:47:30.472-07:00Task 4<!--[if gte mso 9]><xml>
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<b><span lang="FI" style="color: red; font-family: "Goudy Old Style"; font-size: 14pt;">Nama : <span> </span>Sonia Maria Fransiska<br />
NPM : 16210647<br />
Kelas : 4EA18</span></b></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Goudy Old Style"; font-size: 14pt;">My Name is Sonia Maria Fransiska . </span></b><b><span style="font-family: "Goudy Old Style"; font-size: 14pt;">Every people
that knows me called me Sonia. <span>I was
born in Jakarta
at 16 January 1993. I live in Bekasi. My religion is Christian. I live with my
family. Now, I'm studying at Gunadarma
University Faculty of
Economic. </span></span></b></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Goudy Old Style"; font-size: 14pt;">I’ll tell
about myself Many people will arrogant with my face look for the first time
they met me, but after they knew me they would said that I am very friendly, I
am funny and I have a great sense of humor <span>My friends told me that i always make them laugh, and care of friends, </span>I
can be friend with everyone as long as they can respect me. </span></b></div>
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<b><span style="font-family: "Goudy Old Style"; font-size: 14pt;"><br />
<span>My hobby is singing, listening music, I
love singing and listening music <span> </span>because
s</span></span></b><span class="hps"><b><span lang="EN" style="font-family: "Goudy Old Style"; font-size: 14pt;">inging</span></b></span><b><span lang="EN" style="font-family: "Goudy Old Style"; font-size: 14pt;"> <span class="hps">can</span> <span class="hps">express</span> <span class="hps">my</span>
<span class="hps">feelings</span> <span class="hps">if</span> <span class="hps">I sad</span>
<span class="hps">or</span> happy.</span></b><b><span lang="EN" style="font-family: "Goudy Old Style"; font-size: 14pt;"> </span></b><b><span style="font-family: "Goudy Old Style"; font-size: 14pt;">Cooking.
</span></b><span class="hps"><b><span lang="EN" style="font-family: "Goudy Old Style"; font-size: 14pt;">I</span></b></span><b><span lang="EN" style="font-family: "Goudy Old Style"; font-size: 14pt;"> <span class="hps">love cooking</span> <span class="hps">because</span> <span class="hps">cooking</span>
<span class="hps">was</span> <span class="hps">the most</span> <span class="hps">exciting</span>
<span class="hps">thing</span>, <span class="hps">especially</span> <span class="hps">for</span> <span class="hps">someone</span> <span class="hps">who</span> <span class="hps">can cook</span> <span class="hps">us</span> <span class="hps">dear</span>. </span>
</b><b>And And Make up hahaaaa, <span class="hps">and</span> <span class="hps">that</span> <span class="hps">I like</span> <span class="hps">is</span> <span class="hps">to try</span>
<span class="hps">new things</span> <span class="hps">about</span> <span class="hps">makeup</span>
<span class="hps">tricks</span> <span class="hps">that</span> <span class="hps">face
look</span> <span class="hps">more beautiful</span> <span class="hps">and</span> <span class="hps">fresh</span> :D </b></div>
<div class="MsoNormal">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-35941754365380483992014-07-01T02:54:00.001-07:002014-07-01T02:54:12.826-07:00TASK 2 PROMOTING PRODUCT<h3 style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></h3>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Nama :
Sonia Maria Fransiska </span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Kelas :
4ea18</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">NPM :
16210647<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><u><span style="color: #c0504d; font-family: "Times New Roman","serif"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent2;">Promotion Product : <o:p></o:p></span></u></b></div>
<h3 style="background: white; margin-bottom: .0001pt; margin: 0cm; mso-line-height-alt: 13.5pt;">
<span style="font-family: Arial, sans-serif; font-size: 15pt;">Why Choose Branders for your Custom Imprinted Bags<o:p></o:p></span></h3>
<div style="background: white; line-height: 13.5pt; margin: 0cm 0cm 0.0001pt;">
<span style="font-family: Arial, sans-serif; font-size: 10.5pt;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75"
coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe"
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</v:shapetype><v:shape id="Picture_x0020_1" o:spid="_x0000_i1025" type="#_x0000_t75"
alt="Description: http://prodimages.branders.com/img/logoed_Briefcase_Verona_Vertical_Compu_Brief/Bags_Packs_Totes/Briefcase_Verona_Vertical_Compu_Brief-60570_zo.jpg"
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<v:imagedata src="file:///C:\Users\William\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg"
o:title="Briefcase_Verona_Vertical_Compu_Brief-60570_zo"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: http://prodimages.branders.com/img/logoed_Briefcase_Verona_Vertical_Compu_Brief/Bags_Packs_Totes/Briefcase_Verona_Vertical_Compu_Brief-60570_zo.jpg" height="165" src="file:///C:\Users\William\AppData\Local\Temp\msohtmlclip1\01\clip_image002.jpg" v:shapes="Picture_x0020_1" width="165" /><!--[endif]--></span><span style="font-family: Arial, sans-serif; font-size: 10.5pt;">Promotional bags are unmatched as
giveaways because they don't require a specific demographic to be effective.
Just the same, their different forms allow for quality targeting. It's quite
easy to find the perfect model for each distinct clientele you may have: the IT
specialist, the convention organizer, the student, the mother, the fitness guru
anyone, really. This attribute will help you reach a wide market, wider still
if you buy from Branders.com.</span><span style="font-family: Verdana, sans-serif; font-size: 8.5pt;"><br />
<br />
</span><span style="font-family: Arial, sans-serif; font-size: 10.5pt;">Sign up with us today to gain access to a flood of colors, types,
functions, and favorable price points of promotional bags with logo. Designs
and colors are but some of the benchmarks you can use when choosing promotional
bags from us. From mesh, plastic, and paper to organic cotton and leather, our
catalog is a rich library of materials to suit your taste as well as your
clients. Our wholesale promotional bags further come in various styles, which
should facilitate your sourcing. They include sporty backpacks and messenger bags,
and elegant soft-sided briefcases, laptop bags, handy shopping totes, coolers,
lunch bags, golf bags, paper bags, grocery and coffee bags, plastic bags, shoe
bags, and even luggage.</span><span style="font-family: Verdana, sans-serif; font-size: 8.5pt;"><br />
<br />
</span><span style="font-family: Arial, sans-serif; font-size: 10.5pt;">Personalize our promotional products bags with your artwork.
Upload your logos on our site and play with the possible areas for imprint. You
can ask for free samples first before you pay anything.</span><span style="font-family: Verdana, sans-serif; font-size: 8.5pt;"><br />
<br />
</span><span style="font-family: Arial, sans-serif; font-size: 10.5pt;">Our custom promotional bags, whatever their design, will be
treasured by everyone who'll receive one, as well as those who'll see these
inside the gym, at the mall, or at school. Our 100% satisfaction guarantee
actually promises that your patrons will be as satisfied as you are with our
printed promotional bags. Order plenty of promotional bags because we sell the
products at their lowest prices. We can even send you freebies if you report a
cheaper rate from another website.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-33378806509320262982014-07-01T02:40:00.002-07:002014-07-01T02:40:55.806-07:00TASK 1 ELLIPTICAL STRUCTURE<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Nama :
Sonia Maria Fransiska </span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Kelas :
4ea18</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">NPM :
16210647<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<b><i><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">Elliptical Constructions</span></i></b><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">is a</span></span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">sentence structure that</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">can</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">be used</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">toindicate</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">/</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">show</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">that</span></span><span class="apple-converted-space"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"> </span></span><span class="hps"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">a person</span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;">,<span class="apple-converted-space"> </span><span class="hps">object</span><span class="apple-converted-space"> </span><span class="hps">or</span><span class="apple-converted-space"> </span><span class="hps">animal</span><span class="apple-converted-space"> </span><span class="hps">do</span><span class="apple-converted-space"> </span><span class="hps">/</span><span class="apple-converted-space"> </span><span class="hps">not to do something</span>,<span class="hps">and</span><span class="apple-converted-space"> </span><span class="hps">then add</span><span class="apple-converted-space"> </span><span class="hps">(</span>a person,<span class="apple-converted-space"> </span><span class="hps">object</span><span class="apple-converted-space"> </span><span class="hps">or</span><span class="apple-converted-space"> </span><span class="hps">animal</span>)<span class="apple-converted-space"> </span><span class="hps">were also</span><span class="apple-converted-space"> </span><span class="hps">experiencing the same thing</span>.<span class="apple-converted-space"> </span><span class="hps">Function</span><span class="apple-converted-space"> </span><span class="hps">of</span><span class="apple-converted-space"> </span></span><b><i>Elliptical Constructions</i></b><span class="apple-converted-space"> <span class="hps">is</span><span class="apple-converted-space"> </span><span class="hps">to</span><span class="apple-converted-space"> </span><span class="hps">avoid</span><span class="apple-converted-space"> </span><span class="hps">unnecessaryrepetition of words</span><span class="apple-converted-space"> </span><span class="hps">(</span>not<span class="apple-converted-space"> </span><span class="hps">important</span>)<span class="apple-converted-space"> </span><span class="hps">in a sentence</span>.<span class="apple-converted-space"> </span><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">What is Capital Auxiliary Verb?</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">verbs include cans, Could, may, Might, will, Would,
Marshall (typically in British English), Should, must, and ought to so-called
‘capital of the auxiliary verb’ (auxiliary verb of capital). They are used
before the infinitive or any other verb, and adding a specific meaning. Need,
dare, and Had better sometimes also be used as auxiliary verb capital.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">There are
many kinds of ellipsis in English. They have different structure and use. In
his book, Swan writes some types of ellipsis, such as:</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: 'Times New Roman', serif;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">1.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis with <i>and, but,</i> and<i> or</i></span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">2.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis at the beginning of
sentence</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">3.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis in noun phrases</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">4.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis after auxiliary verb</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">5.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis with infinitives<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Type of Ellipsis</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: 35.45pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis is the omission of words
from sentences that are automatically understood so that the words do not need
to be stated (</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><a href="http://www.geocities.com/%20eowilliam11/guide.html"><span style="color: windowtext; font-size: 12.0pt; text-decoration: none; text-underline: none;">www.geocities.com/ eowilliam11/guide.html</span></a></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">). There are some types of ellipsis
in English. Here, they will be discussed in detail.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: 35.45pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Type of ellipsis described by
Swan below can be found in spoken and written text. They can be in a formal
style. The headline news titles analyzed in this research are in formal forms.
Therefore, the researcher doesn’t use some types of ellipsis in informal forms
like: <i>(and) then </i>in ellipsis with <i>and, but, </i>and <i>or</i>, <i>ellipsis
after adjectives</i> in noun phrases, <i>short answer and so am I</i> in
ellipsis after auxiliary verbs, and ellipsis of infinitives because most of
them are often used in informal styles and in spoken languages.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">1.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Various kinds of word left out</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">When expressions are joined by <i>and, but </i>or<i> or</i>,
we often leave out repeated words or phrases of various kinds.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">A knife and (a) fork</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Antique (furniture) or modern furniture</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">2.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Word order</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">When two verbs, objects etc are the same, it is not
always the second that it left out. We leave out the first if that will produce
a simpler word order and sentence structure.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Cats (catch mice) and dogs catch mice. (Not Cats catch
mice and dogs.)</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">3.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Singular and plural</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">When one verb follows two singular subjects connected
by <i>and</i>, a plural verb forms is of course used if necessary.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">My mother and father smoke. (Not My mother and father
smokes.)</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">When two singular subjects are connected by or, the
verb is singular.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Either Jake or Steve was here this morning.</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">4.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Other conjunctions</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis is not normally possible after other
conjunction besides <i>and, but </i>and <i>or.</i></span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">She didn’t know where she was when she woke up. (Not …
when woke up).</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">5.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">(and) then</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">In an informal style, ellipsis is sometimes possible
after then even if <i>and </i>is dropped.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Peter started first, (and) then Colin (started).</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis at the beginning of a sentence</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">1.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Words that can be left out</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Words that can be left out include articles <i>(the,
a/an), </i>possessives <i>(my, your etc), </i>personal pronouns.
(<i>I, you, etc</i>), auxiliary verb (am, have etc) and the preparatory subject <i>there</i>.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Car’s running badly (= The car’s …)</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Wife’s on holiday (= My wife’s …)</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">2.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Unstressed forms of <i>be,
will, would, have</i></span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">We do not usually drop <i>so</i> as to begin
sentences with unstressed forms of <i>be, will, would</i> or
auxiliary <i>have </i>(though this sometimes happens in postcard,
diary entries and other kinds of very informal writing).</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">I’m coming tomorrow </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">or <i>coming tomorrow.</i></span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">But not <i>Am coming tomorrow (Am </i>is not
stressed<i>)</i></span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">3.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">I and it</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Auxiliary verbs can be left out before personal
pronouns excepts <i>I and it</i>.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">You ready? (= Are you ready ?)</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">4.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Tags</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Ellipsis is very common in sentences that have some
sort of tag.</span><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Example:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Can’t swim. Myself</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Dutch, <b>aren’t you</b> ?</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-73355135098946820912014-05-03T17:56:00.002-07:002014-05-03T17:56:50.530-07:00bahasa inggris bisnis 2 #. post 2<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN" style="font-size: 14pt; line-height: 150%;">Post 2 (Verb as
Complement) </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Nama <span> </span>: Sonia Maria Fransiska</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Npm <span> </span>: 16210647</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Kelas <span> </span>: 4EA18</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN">Verb as Complement – A verb complement is the
arangement of the one verb as the object of another verb. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN">1. Verb followed by infinitive a infinitives are
the ‘to’ from the verb. The infinitive from of ‘learn’is’to learn’ .</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Example</span></b><span lang="IN"> : I want <b>to come</b> tommorow </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>The children learned <b>to write </b>letters </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>The best times <b>to talk</b> with him is at night </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN">2. Verb followed by gerund is a word formed from
(the verb) with the added (suffix)- ing and function as (a noun).</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Example</span></b><span lang="IN"> : <b>Binging</b> is a phase frequently done by a
bulimic.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>They disscussed an article about <b>telling the truth</b>.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>My bestfriend’s favorite activity, <b>shopping</b>, has made her spend much </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>Money. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN">3. Verb and preposition followed by gerund. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Example</span></b><span lang="IN"> : After being
stopped by the police john <b>admitted to
having drunk</b> two pints of beer.<span> </span></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>Do you ever <b>think about getting married</b> and <b>having </b>children ?. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>The suspect never <b>confessed to killing</b> his wife. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN">4. Adjective and preposition followed by gerund </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Example </span></b><span lang="IN">: The money
will be <b>devoted to protecting</b> the
environtment. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>The hikkers were worried about not <b>having</b> enough water. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN"><span> </span><span> </span>They are <b>opposed to building </b>a new road in the park. </span></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-6546947950158106472014-05-03T17:55:00.005-07:002014-05-03T17:55:57.126-07:00bahasa inggris bisnis 2 # . post 1 <!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="IN" style="font-size: 14pt; line-height: 150%;">Post 1 </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Nama <span> </span>: Sonia Maria Fransiska</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Npm <span> </span>: 16210647</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">Kelas <span> </span>: 4EA18</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">1. The Simple Past Tense and The Present Perfect <span> </span></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span lang="IN">The Simple Past Tense :</span></b></div>
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<span lang="IN">indicates that an activity began and ended at a
particular time in the past. </span></div>
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<b><span lang="IN">The Present Perfect :</span></b></div>
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<span lang="IN">use ‘for’ and ‘since’ current activities are still
continuing. </span></div>
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<b><span lang="IN">Example Simple Pat Tense : <span> </span></span></b><span lang="IN">I bought 5 pen’s yesterday.</span></div>
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<span lang="IN"><span> </span><span> </span>I went to the mall last
night.</span></div>
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<b><span lang="IN">Example Present Perfect <span> </span>:<span> </span></span></b><span lang="IN">I have bought 5 pen’s this week.</span></div>
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<span lang="IN"><span> </span>I
have gone to the mall.</span></div>
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<br /></div>
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<b><span lang="IN">2. Subject Verb Agrement :</span></b></div>
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<span lang="IN">adjustment between the verb with the subject in
number, namely : singular or plural. The subject can be a noun, Pronoun, or
other cunstruction acting as a noun, gerund and infinitive like. Basicly, use a
singular subject singular verb, while a plural subject plural verb use. </span></div>
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<b><span lang="IN">Example</span></b><span lang="IN"> : The <b>sun</b> rises</span></div>
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<span lang="IN"><span> </span><span> </span>The<b>
stars</b> shine </span></div>
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<br /></div>
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<b><span lang="IN">3. Possesive Pronouns and Adjective Pronouns :</span></b></div>
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<span lang="IN">Possesive pronouns and adjective are two different
ways to show possesson in english. Possesive adjective go before the noun and possesive
pronouns go after the noun. </span></div>
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<b><span lang="IN">Example</span></b><span lang="IN"><span> </span><b>:</b>
The cat is <b>mine</b> (Noun+Possessive
Pronouns)</span></div>
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<span lang="IN"><span> </span><span> </span>The white cat is <b>hers </b><span> </span>(Noun+Possessive
Pronouns)</span></div>
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<b><span lang="IN">Example : <span> </span>His</span></b><span lang="IN"> dog is black (Adjective + noun)</span></div>
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<span lang="IN"><span> </span><span> </span><b><span> </span>My</b> dog is small (Adjective + noun)</span></div>
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<br /></div>
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<br /></div>
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<b><span lang="IN">4. Colective Noun :</span></b></div>
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<span lang="IN">Collective noun is a noun that is used to
represent a group name or a group (consisting of more than one member). This
noun can be a person, animal, or thing. </span></div>
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<b><span lang="IN">Example : The majority of the students want</span></b><span lang="IN"> to come in ceremony tonight.</span></div>
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<span lang="IN"><span> </span><span> </span><b>A
school</b> of fish is swimming across the water fall. </span></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-57955774524264908732014-03-26T08:05:00.001-07:002014-03-26T08:05:38.944-07:00<b><span style="color: red;">TASK 1</span></b><br />
<br />
Nama : Sonia Maria Fransiska<br />
NPM : 16210647<br />
Kelas : 4ea18<br />
<br />
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<span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">After
all this time together <b><span style="color: red;">I </span></b>never thought that you would leave me if you
feel what I’m feeling right now?</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">and do you know what I want? <b><span style="color: red;">I </span></b>need you by my side</span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">.</span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
</span><b><span style="background: white; color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I </span></b><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">miss our times together may you
never feel it</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">how sick and miserable I was when you left. <b><span style="color: red;">I</span></b>
repeatedly read all messages from you to not feel the tears fall,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I cried remembering all
the memories of you, <b><span style="color: red;">I</span></b> feel these days like in the hell is so hard to
forget all the memories,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">present you with a thousand promises and you go without
giving one reason for sure you destroy all the promise, why did you do that?</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">anything
wrong me?</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <b><span lang="IN" style="background: white; color: red;">y</span></b></span><b><span style="background: white; color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ou </span></b><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">h</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">urted </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">m</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">e </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">a</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">t </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">e</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">xtreme
</span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">l</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">evel I
was </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">s</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ilent,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <b><span lang="IN" style="background: white; color: red;">y</span></b></span><b><span style="background: white; color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ou</span></b><b><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> </span></b><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">b</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">roke </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">m</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">y </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">h</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">eart </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">. </span><b><span style="background: white; color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I </span></b><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">was </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">s</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ilent</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <span lang="IN" style="background: white;">y</span></span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ou </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">i</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">gnored </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">m</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">e </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">a</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">t </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">w</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">orst</span><b><span lang="IN" style="background: white; color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">.</span></b><b><span style="background: white; color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> I</span></b><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> was
silent </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">y</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ou </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">b</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">usy </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">w</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ith </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">o</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">thers </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">a</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">nd </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">d</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">idn’t</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <span lang="IN">e</span></span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ven </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">c</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">are </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">f</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">or </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">m</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">e. <b><span style="color: red;">I </span></b></span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">w</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">as </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">s</span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ilent</span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br />
<span style="background: white;">Every time I </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">t</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">exts </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">y</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ou </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">b</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ut </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">y</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ou </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">d</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">idn’t </span><b><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: red; font-size: 12pt; line-height: 150%;">r</span></b><b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: red; font-size: 12pt; line-height: 150%;">eplied</span></b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;"> I </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">w</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">as </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">s</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ilent </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">b</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ut </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">w</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">hen </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">y</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ou
left me</span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">.</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;"> I </span><b><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: red; font-size: 12pt; line-height: 150%;">b</span></b><b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: red; font-size: 12pt; line-height: 150%;">rusted</span></b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;"> into </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">t</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">ear</span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">s</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 12pt; line-height: 150%;">
“Because You Hurts Me More Than I <b><span style="color: red;">Deserve</span></b>”</span></span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">. </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I have <b><span style="color: red;">given </span></b>all
to you, trust, love, and even I had to <b><span style="color: red;">leave </span></b>all my friends just to maintain our
relationship</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">to <b><span style="color: red;">survive</span></b>, but it’s all just in vain. you think of
me as a game and when you get <b><span style="color: red;">bored</span></b> you go so wrote no matter what I’m feeling
how sick,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">and miserable when we are together. I will never <b><span style="color: red;">give </span></b>up
and tired of love, I’m still <b><span style="color: red;">waiting</span></b> for you to <b><span style="color: red;">come</span></b><span style="color: red;"> </span>back
to me someday.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <span lang="IN"><o:p></o:p></span></span></div>
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<span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
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<span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I call
your name <b><span style="color: red;">in
prayer</span></b> and everywhere I go there’s only your name,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">you can <b><span style="color: red;">never replaced</span></b>
in my life you are <b><span style="color: red;">a very special part of my life</span></b> even though at this
time I do not know where you are.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">It hurts when someone i love so much doesn’t feel the same,It
hurts even more when my heart’s breaking and i can’t cry,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">One thing that haunts
me every day and every night is your name, I’d say I’m happy for you, <b><span style="color: red;">but you’d know it’s
all a lie</span></b>. I told myself I would never come in between you, I know
your happy without me,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I can see it in your eyes, I can hear it <b><span style="color: red;">in your voice</span></b>, I wanted to be your
Girl but I guess I was never your first choice. Looking at you, I wondered if I
could’ve made you happy, Your smile, your laughter, your face and your voice is
burned in my head, But then again I don’t think I could’ve ever made you happy,
Sometimes thinking about you makes me want to die instead. </span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">and when I have started to forget about you in a very <b><span style="color: red;">long period of time</span></b>,
we accidentally met at a <b><span style="color: red;">caffe</span></b><span style="color: red;"> </span>we used to go
to both. I immediately thought of our memories in <b><span style="color: red;">two years ago.</span></b> where we sat together
at each other to spend our <b><span style="color: red;">afternoon</span></b> of fun. but <b><span style="color: red;">on this day</span></b> I decided to die right
you.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I
promised myself that I will continue loving you no matter what.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I also promised myself
that I will never jeopardize your happiness, I cannot lie but my love for you
will never part, I promise you I will be by your side if you’re ever in pain or
sadness. This is my promise to you as a friend and as someone who loves you.</span><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com1tag:blogger.com,1999:blog-507948352206053201.post-85482159486465234232014-03-26T05:09:00.001-07:002014-03-26T05:12:03.856-07:00<span style="color: #cc0000;"><b>TASK 2</b></span><br />
<span style="color: #cc0000;"><b><br /></b></span>
Nama : Sonia Maria Fransiska<br />
NPM : 16210647<br />
Kelas : 4ea18<br />
<br />
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-list: l0 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">v<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><b>TENSES </b><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Simple
Past Tense </span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">: </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">often
just called the Past Tense, is easy to use in English. If you already know how
to use the Present Tense, then the Past Tense will be easy. In general, the
Past Tense is used to talk about something that started and finished at a
definite time in the past.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">(S + V2)</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">Example : </span><span style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">They
were student last year</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The teacher didn’t come</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">Present
Tense : </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
simple present tense in English is used to describe an action that is regular,
true or normal</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">. </span><span style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">(S + V1)</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">For
this purpose are often used as adverbs :<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Always<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Often</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Usually</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Seldom<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Twice a year<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Occasionally<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Every day<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Every week<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Never <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">Example : H</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">e is not handsome</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">My
father goes to hospital </span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Future tense</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> : </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> is a verb form that generally marks the event
described by the verb as not having happened yet, but expected to happen in the
future.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">(S + have,has + been + V-ing)<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">Example : </span><span style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">They
have been playing football</span><span lang="IN" style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I will make a cake
tomorrow.</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">v<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span lang="IN" style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><b>SINGURAL AND PLURAL </b></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Singular
noun is describing only one person, place or thing.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Plural noun is describes more than one
person, place or thing.</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">Example Singular : </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The <span style="color: red;">elevator</span> worked very well yesterday</span><br />
<span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Times New Roman, serif;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Andi
had gone before Ani arrived.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1.5in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span lang="IN" style="background: white; color: #373737; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">Example Plural : </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
<span style="color: red;">elevators </span>worked very well yesterday</span><br />
<span lang="IN" style="background-color: white; line-height: 150%;"> </span><span lang="IN" style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #373737; font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;">Andi
and Amir had gone before Ani arrived. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: Wingdings; font-size: 14.0pt; line-height: 150%; mso-ansi-language: IN; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">v<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-ansi-language: IN;">PRONOUN <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Pronoun
is a word or form that substitutes for a noun or noun phrase. It is a
particular case of a pro-form. Common pronouns include he, her, him, I,
it, me, she, them, they, us, and we.</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: .75in; mso-add-space: auto; mso-list: l3 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: minor-latin;">A.<span style="font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Personal
pronoun are pronouns that are associated primarily with a particular
grammatical person – first person (as I), second person (as you), or
third person (as he, she, it).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: .5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Example
:</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">She is a student</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">We are in the classroom<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">b. P</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ossessive pronoun, include my,
mine, our, ours, its, his, her, hers, their, theirs, your, yours, whose, and
one's - all words that demonstrate ownership.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: .5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Example
:</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">That book is mine</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">This classroom is ours</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;">c. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Reflexive pronoun, a pronoun that is
preceded by the noun, adjective, adverb or pronoun to which it refers (its
antecedent) within the same clause. In generative grammar, a reflexive pronoun
is an anaphor that must be bound by its antecedent (see binding). In a general
sense, it is a noun phrase that obligatorily gets its meaning from another noun
phrase in the sentence.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: .5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Example
:</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">I see myself on the
mirror.</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="IN"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The
door opens itself.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal">
<span lang="IN">Source : </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">http://www.grammar.cl<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="IN"><a href="http://www.belajarbahasainggris.us/2014/01/penjelasan-reflexive-pronoun.html">http://www.belajarbahasainggris.us/2014/01/penjelasan-reflexive-pronoun.html</a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="IN"><a href="http://dwicitranurhariyanti.wordpress.com/bahasa-inggris/subject-and-agremeent/">http://dwicitranurhariyanti.wordpress.com/bahasa-inggris/subject-and-agremeent/</a><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-66610764534281919642014-01-08T02:23:00.000-08:002014-01-08T02:25:43.971-08:00Contoh Kasus Hak Pekerja, Contoh Kasus Iklan Tidak Etis, Contoh Kasus Etika Pasar Bebas, Contoh Kasus Whistle Blowing <!--[if gte mso 9]><xml>
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<ol>
<li>Kasus Hak Pekerja</li>
</ol>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: 150%;">
Konflik Buruh
Dengan PT Megariamas<br />
Sekitar 500 buruh yang tergabung dalam Serikat
Buruh Garmen Tekstil dan Sepatu-Gabungan Serikat Buruh Independen (SBGTS-GSBI)
PT Megariamas Sentosa, Selasa (23/9) siang ‘menyerbu’ Kantor Sudin Tenaga Kerja
dan Transmigrasi (Nakertrans) Jakarta Utara di Jl Plumpang Raya, Kelurahan
Semper Timur, Kecamatan Koja, Jakarta Utara. Mereka menuntut pemerintah
mengambil tindakan tegas terhadap perusahaan yang mempekerjakan mereka karena
mangkir memberikan tunjangan hari raya (THR).<br />
Ratusan buruh PT Megariamas Sentosa yang
berlokasi di Jl Jembatan III Ruko 36 Q, Pluit, Penjaringan, Jakut, datang
sekitar pukuk 12.00 WIB. Sebelum ditemui Kasudin Nakertrans Jakut, mereka
menggelar orasi yang diwarnai aneka macam poster yang mengecam usaha perusahaan
menahan THR mereka. Padahal THR merupakan kewajiban perusahaan sesuai dengan
ketentuan yang tertuang dalam Peraturan Menteri Tenaga Kerja No. 4/1994 tentang
THR.<br />
“Kami menuntut hak kami untuk mendapatkan THR
sesuai dengan peraturan yang berlaku. Dan jangan dikarenakan ada konflik
internal kami tidak mendapatkan THR, karena setahu kami perusahaan garmen
tersebut tidak merugi, bahkan sebaliknya. Jadi kami minta pihak Sudin
Nakertrans Jakut bisa memfasilitasi kami,” jelas Abidin, koordinator unjuk rasa
ketika berorasi di tengah-tengah rekannya yang didominasi kaum perempuan itu,
Selasa (23/9) di depan kantor Sudin Nakertrans Jakut. Sekedar diketahui ratusan
buruh perusahaan garmen dengan memproduksi pakaian dalam merek Sorella, Pieree
Cardine, Felahcy, dan Young Heart untuk ekspor itu telah berdiri sejak 1989 ini
mempekerjakan sekitar 800 karyawan yang mayoritas perempuan.<br />
Demonstrasi ke Kantor Nakertrans bukan yang
pertama, sebelumnya ratusan buruh ini juga mengadukan nasibnya karena perusahan
bertindak sewenang-wenang pada karyawan. <span lang="FI">Bahkan ada beberapa buruh yang diberhentikan pihak perusahaan karena
dinilai terlalu vokal. Akibatnya, kasus konflik antar buruh dan manajemen
dilanjutkan ke Pengadilan Hubungan Industrial. Karena itu, pihak manajemen
mengancam tidak akan memberikan THR kepada pekerjanya.<br />
<br />
</span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: 150%;">
<span lang="FI"><br />
Mengetahui hal tersebut, ratusan buruh PT
Megariamas Sentosa mengadu ke kantor Sudin Nakertrans Jakut. Setelah dua jam
menggelar orasi di depan halaman Sudin Nakertrans Jakut, bahkan hendak memaksa
masuk ke dalam kantor. Akhirnya perwakilan buruh diterima oleh Kasudin
Nakertrans, Saut Tambunan di ruang rapat kantornya. Dalam peryataannya di depan
para pendemo, Sahut Tambunan berjanji akan menampung aspirasi para pengunjuk
rasa dan membantu menyelesaikan permasalahan tersebut. "Pasti kami akan
bantu, dan kami siap untuk menjadi fasilitator untuk menyelesaikan masalah
ini," tutur Sahut.<br />
Selain itu, Sahut juga akan memanggil pengusaha
agar mau memberikan THR karena itu sudah kewajiban. “Kalau memang perusahaan
tersebut mengaku merugi, pihak manajemen wajib melaporkan ke pemerintah dengan
bukti konkret,” kata Saut Tambunan kepada beritajakarta.com usai menggelar
pertemuan dengan para perwakilan demonstrasi.<br />
Sesuai peraturan, karyawan dengan masa kerja di
atas satu tahun berhak menerima THR. Sementara bagi karyawan dengan masa kerja
di bawah satu tahun di atas tiga bulan, THR-nya akan diberikan secara
proporsional atau diberikan sebesar 3/12X1 bulan gaji. Karyawan yang baru
bekerja di bawah tiga bulan bisa daja dapat tergantung dari kebijakan perusahaan.<br />
Saut menambahkan, sejauh ini sudah ada empat
perusahaan yang didemo karena mangkir membayar THR. </span>“Sesuai dengan
peraturan H-7 seluruh perusahaan sudah harus membayar THR kepada karyawannya.
Karena itu, kami upayakan memfasilitasi. Untuk kasus karyawan PT Megariamas
Sentosa memang sedang ada sedikit permasalahan sehingga manajemen sengaja
menahan THR mereka. <span lang="FI">Namun,
sebenarnya itu tidak boleh dan besok kami upayakan memfasilitasi ke manajemen
perusahaan.<br />
Lebih lanjut dikatakannya, untuk kawasan Jakarta
Utara tercatat ada sekitar 3000 badan usaha atau perusahaan di sektor formal.
Untuk melakukan monitoring, pihaknya menugaskan 15 personel pengawas dan 10
personel mediator untuk menangani berbagai kasus seperti kecelakaan kerja,
pemutusan hubungan kerja, tuntutan upah maupun upah normatif dan THR. </span>“Kami
masih kekurangan personel, idealnya ada 150 personel pengawas dan 100 personel
mediator,” tandas Saut Tambunan.</div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: 150%;">
2. Contoh Kasus Iklan Tidak Etis </div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI">Sebanyak 56 Biro Iklan Melakukan Pelanggaran Etika.<br />
Badan Pengawas Periklanan Persatuan Perusahaan
Periklanan Indonesia (PPPI) sedikitnya telah menegur 56 perusahaan iklan atas
pelanggaran etika selama dua tahun terakhir ini. Pelanggaran ini berupa
penampilan iklan yang superlative, yaitu memunculkan produk sebagai yang
terbaik atau termurah. Iklan superlative ini acapkali dibumbui kecenderungan
menjatuhkan pesaing di pasaran. “Jika semua bilang baik, termurah, ini akan
membingungkan masyarakat dan pelanggan,” ujar Ketua Badan Pengawas PPPI, FX
Ridwan Handoyo kepada wartawan, belum lama ini.<br />
Dia mencontohkan iklan pada industri
telekomunikasi. Setiap operator telekomunikasi mengaku menawarkan tariff
termurah. </span>Bahkan ada iklan yang menyebutkan bahwa produk paling murah
meriah. Juga ada iklan produk kesehatan atau kosmetik yang menyebutkan paling
efektif. “Tapi semua iklan superlative itu tidak didukung oleh bukti yang kuat.
Jadi bisa merugikan masyarakat dan pelanggannya,” tuturnya kemudian.<br />
Surat
teguran dilayangkan setelah Badan Pengawas PPPI menemukan dugaan pelanggaran
berdasarkan pengaduan masyarakat atau hasil pantauan, Kepada perusahaan
periklanan anggota PPPI, Badan pengawas PPPI melakukan peneguran sekaligus
meminta keterangan. Sedangkan kepada perusahaan non anggota, surat teguran berupa imbauan agar menjunjung
tinggi etika beriklan.<br />
Ridwan menyebutkan dari 149 kasus yang ditangani
Badan Pengawas PPPI, tahun 2006 sebanyak 56n kasus dan 93 kasus di tahun 2007. <span lang="FI">Sebanyak 90 kasus telah dinyatakan
melakukan pelanggaran dan 44 kasus lainnya masih dalam penanganan. Dari yang
diputus melanggan etika, 39 kasus tak mendapatb respon oleh agensi. Untuk itu
BP PPPI menruskannya ke Badan Musyawarah Etika PPPI.<br />
Jumlah perusahaan periklanan yang melakukan
pelanggaran cukup banyak itu ada kemungkinan terjadi akibat tidak adanya sanksi
yang tegas bagi pelanggar. Diakuinya, selama ini rambu-rambu periklanan hanya
diatur dalam bentuk Etika Periklanan Indonesia. “Mungkin karena belum ada
aturan hukum yang jelas, pelanggaran tetap banyak,’ katanya.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 18pt;">
<span lang="FI">3. Contoh Kasus
Etika Pasar Bebas</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI"> Kasus Etika Bisnis Indomie Di Taiwan</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI"> </span>Akhir-akhir
ini makin banyak dibicarakan perlunya pengaturan tentang perilaku bisnis
terutama menjelang mekanisme pasar bebas. Dalam mekanisme pasar bebas diberi
kebebasan luas kepada pelaku bisnis untuk melakukan kegiatan dan mengembangkan
diri dalam pembangunan ekonomi. <span lang="FI">Disini
pula pelaku bisnis dibiarkan bersaing untuk berkembang mengikuti mekanisme
pasar. Dalam persaingan antar perusahaan terutama perusahaan besar dalam
memperoleh keuntungan sering kali terjadi pelanggaran etika berbisnis, bahkan
melanggar peraturan yang berlaku. Apalagi persaingan yang akan dibahas adalah
persaingan produk impor dari Indonesia yang ada di Taiwan. Karena harga yang lebih
murah serta kualitas yang tidak kalah dari produk-produk lainnya.</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI"> Kasus
Indomie yang mendapat larangan untuk beredar di Taiwan karena disebut
mengandung bahan pengawet yang berbahaya bagi manusia dan ditarik dari
peredaran. </span>Zat yang terkandung dalam Indomie adalah methyl
parahydroxybenzoate dan benzoic acid (asam benzoat). Kedua zat tersebut
biasanya hanya boleh digunakan untuk membuat kosmetik, dan pada Jumat
(08/10/2010) pihak Taiwan
telah memutuskan untuk menarik semua jenis produk Indomie dari peredaran. Di
Hongkong, dua supermarket terkenal juga untuk sementara waktu tidak memasarkan
produk dari Indomie.</div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI">Kasus Indomie kini mendapat
perhatian Anggota DPR dan Komisi IX akan segera memanggil Kepala BPOM
Kustantinah. “Kita akan mengundang BPOM untuk menjelaskan masalah terkait
produk Indomie itu, secepatnya kalau bisa hari Kamis ini,” kata Ketua Komisi IX
DPR, Ribka Tjiptaning, di Gedung DPR, Senayan, Jakarta, Selasa (12/10/2010).
Komisi IX DPR akan meminta keterangan tentang kasus Indomie ini bisa terjadai,
apalagi pihak negara luar yang mengetahui terlebih dahulu akan adanya zat
berbahaya yang terkandung di dalam produk Indomie.</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI"> </span>A
Dessy Ratnaningtyas, seorang praktisi kosmetik menjelaskan, dua zat yang
terkandung di dalam Indomie yaitu methyl parahydroxybenzoate dan benzoic acid
(asam benzoat) adalah bahan pengawet yang membuat produk tidak cepat membusuk
dan tahan lama. Zat berbahaya ini umumnya dikenal dengan nama nipagin. Dalam
pemakaian untuk produk kosmetik sendiri pemakaian nipagin ini dibatasi maksimal
0,15%. Ketua BPOM Kustantinah juga membenarkan tentang adanya zat berbahaya
bagi manusia dalam kasus Indomie ini. Kustantinah menjelaskan bahwa benar
Indomie mengandung nipagin, yang juga berada di dalam kecap dalam kemasam mie
instan tersebut. tetapi kadar kimia yang ada dalam Indomie masih dalam batas
wajar dan aman untuk dikonsumsi, lanjut Kustantinah. Tetapi bila kadar nipagin
melebihi batas ketetapan aman untuk di konsumsi yaitu 250 mg per kilogram untuk
mie instan dan 1.000 mg nipagin per kilogram dalam makanan lain kecuali daging,
ikan dan unggas, akan berbahaya bagi tubuh yang bisa mengakibatkan
muntah-muntah dan sangat berisiko terkena penyakit kanker.</div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 18pt;">
Menurut Kustantinah, Indonesia yang merupakan anggota Codex Alimentarius
Commision, produk Indomie sudah mengacu kepada persyaratan Internasional
tentang regulasi mutu, gizi dan kemanan produk pangan. Sedangkan Taiwan bukan
merupakan anggota Codec. Produk Indomie yang dipasarkan di Taiwan seharusnya untuk dikonsumsi di Indonesia. <span lang="FI">Dan karena standar di antara kedua negara
berbeda maka timbulah kasus Indomie ini.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 18pt;">
<span lang="FI">4. Contoh Kasus
Whistle Blowing</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI"> <span style="background: none repeat scroll 0% 0% white;">Pengungkap aib adalah istilah bagi karyawan, mantan
karyawan atau pekerja, anggota dari suatu institusi atau organisasi yang
melaporkan suatu tindakan yang dianggap melanggar ketentuan kepada pihak yang
berwenang. Secara umum segala tindakan yang melanggar ketentuan berarti
melanggar hukum, aturan dan persyaratan yang menjadi ancaman pihak publik atau
kepentingan publik. Termasuk di dalamnya korupsi, pelanggaran atas keselamatan
kerja, dan masih banyak lagi.</span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI" style="background: none repeat scroll 0% 0% white;">
Whistle blower bukanlah sesuatu yang baru melainkan sesuatu yang sudah lama
ada. Whistle Blower menjadi sangat polpuler di Indonesia karena
pemberitaan yang menimpa Komisi Pemilihan Umum dengan pihak Whistle Blower
(Khairiansyah, mantan auditor Badan Pemeriksa Keuangan (BPK)). Itu adalah salah
satu contoh di Indonesia, sebenarnya masih banyak contoh-contoh lain di luar
Indonesia yang menjadi Whistle Blower. Skandal yang terjadi ditubuh KPU adalah
sekandal keuangan. Kita perlu ketahui bahwa skandal perusahaan tidak hanya
menyangkut keuangan melainkan segala hal yang melanggar hukum dan dapat
menimbulkan tidak hanya kerugian tetapi ancaman bagi masyarakat.</span><span lang="FI"></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="FI"><br />
</span><b><i><span style="background: none repeat scroll 0% 0% white;">Contoh kasus</span></i></b><span class="apple-converted-space"><span style="background: none repeat scroll 0% 0% white;"> :</span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: none repeat scroll 0% 0% white;">
Di negara lain Jeffrey Wigand adalah seorang Whistle Blower yang sangat
terkenal di Amerika Serikat sebagai pengungkap sekandal perusahaan The Big
Tobbaco. Perusahaan ini tahu bahwa rokok adalah produk yang addictive dan
perusahaan ini menambahkan bahan carcinogenic di dalam ramuan rokok tersebut.
Kita tahu bahwa carcinogenic adalah bahan berbahaya yang dapat menimbulkan
kanker. Yang perlu diingat bahwa Whistle Blower tidak hanya pekerja atau
karyawan dalam bisnis melainkan juga anggota di dalam suatu institusi
pemerintahan (Contoh Khairiansyah adalah auditor di sebuah institusi pemerintah
benama BPK).</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: none repeat scroll 0% 0% white;">
Didalam dunia nyata yang mengalami pelanggran dalam hal hukum tidak hanya
terjadi di dalam perusahaan atau institusi pemerintahan yang dapat menimbulkan
ancaman secara substansial bagi masyarakat akibat dari tindakan WhistleBlowing.
Salah satu tipe dari whistle blower yang paling sering ditemukan adalah tipe
internal Whistle Blower adalah seorang pekerja atau karyawan di dalam suatu
perusahaan atau institusi yang melaporkan suatu tindakan pelanggaran hukum
kepada karyawan lainnya atau atasannya yang juga ada di dalam perusahaan
tersebut.</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: none repeat scroll 0% 0% white;">
Selain itu juga ada tipe external Whistleblower adalah pihak pekerja atau
karyawan di dalam suatu perusahaan atau organisasi yang melaporkan suatu
pelanggaran hukum kepada pihak diluar institusi, organisasi atau perusahaan
tersebut. Biasanya tipe ini melaporkan segala tindakan melanggar hukum kepada
Media, penegak hukum, ataupun pengacara, bahkan agen ? agen pengawas
praktik korupsi ataupun institusi pemerintahan lainnya. Secara umum
seoarangwhistle blower tidak akan dianggap sebagai orang perusahaan karena
tindakannya melaporkan tindakan pelanggaran hukum yang dilakukan oleh pihak
perusahaan.</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: none repeat scroll 0% 0% white;">
Secara lengkapnya seorang whistle blower telah menyimpang dari kepentingan
perusahaan. Jika pengungkapan ternyata dilarang oleh hukum atau diminta atas
perintah eksekutif untuk tetap dijaga kerahasiannya maka laporan seoarang
whistle blower tidak dianggap berkhianat. Bagaimanapun juga di amerika serikat
tidak ada kasus dimana seorang whistle blower diadili karena dianggap
berkhianat treason. Terlebih lagi di dalam U.S federal whistleblower status,
untuk dianggap sebagai seoarang whistle blower seorang pekerja harus secara
beralasan yakin bahwa seseorang atau institusi atau organisasi ataupun
perusahaan telah melakukan tindakan pelanggaran hukum.</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: 150%;">
<br /></div>
<br />sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-67398492239613476852013-12-14T20:59:00.000-08:002013-12-14T20:59:22.585-08:00STRATEGI HARGASTRATEGI HARGA<br />
<br />
<span style="background-color: white; font-family: Arial; font-size: 13px;">Ketika suatu perusahaan telah menetapkan harga dasar dari suatu produk barang atau jasa maka perusahaan dapat menentukan strategi harga dengan mempertimbangkan berbagai faktor seperti harga kompetitor, tujuan perusahaan dan daur hidup produk. Strategi tersebut dapat digunakan untuk produk yang baru maupun yang lama sesuai dengan situasi dan kondisi yang ada.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Berikut ini merupakan berbagai pilihan teknik / strategi penentuan harga :</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">A. Stretegi Penentuan Harga Pada Produk Baru</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">1. Skimming Price</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi skimming adalah menetapkan harga awal yang tinggi ketika produk baru diluncurkan dan semakin lama akan terus turun harganya. Contoh handphone nokia, laptop, komputer, dan lain sebagainya.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">2. Penetration Price / Harga Penetrasi</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga penetrasi adalah menentukan harga awal yang rendah serendah-rendahnya atau murah dengan tujuan untuk penetrasi pasar dengan cepat dan juga membangun loyalitas merek dari pada konsumen. Contoh : tarif layanan operator baru three / 3, mie selera rakyat, so klin MB, dan lain-lain.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">B. Stretegi Penentuan Harga Yang Mempengaruhi Psikologis Konsumen</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">1. Prestige Pricing / Harga Prestis</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga Prestige Price adalah menetapkan harga yang tinggi demi membentuk image kualitas produk yang tinggi yang umumnya dipakai untuk produk shopping dan specialty. Contoh : roll royce, rolex, guess, gianni versace, prada, vertu, dan lain sebagainya.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">2. Odd Pricing / Harga Ganjil</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga odd price adalah menetapkan harga yang ganjil atau sedikit di bawah harga yang telah ditentukan dengan tujuan secara psikologis pembeli akan mengira produk yang akan dibeli lebih murah. Contoh : Barang yang tadinya dihargai Rp. 100.000,- diubah menjadi Rp. 99.990,- di mana konsumen mungkin akan melihat 99.990 jauh lebih murah daripada Rp. 100.000,-.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">3. Multiple-Unit Pricing / Harga Rabat</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga multiple unit price adalah memberikan potongan harga tertentu apabila konsumen membeli produk dalam jumlah yang banyak. Contoh : Jika harga sebuah sebungkus indomie goreng pedas adalah Rp. 1.500,- maka konsumen cukup membayar Rp. 1.ooo,- perbungkus jika membeli satu dus isi 40 bungkus indomie.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">4. Price Lining / Harga Lini</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga lining pricing adalah memberikan cakupan harga yang berbeda pada lini produk yang beda. Contoh : bioskop grup 21 memberikan harga standar untuk konsumen bioskop jenis standard dan mengenakan harga yang lebih mahal pada konsumen bioskop 21 jenis premier.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">5. Leader Pricing / Pemimpin Harga</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga leader price adalah menetapkan harga lebih rendah daripada harga pasar / harga normal untuk meningkatkan omset penjualan / pembeli. Contoh : biasanya ritel jenis hipermarket memberikan promosi harga yang lebih murah daripada harga normal.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">C. Stretegi Penentuan Harga Diskon / Potongan Harga</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga diskon pada penjual adalah strategi dengan memberikan potongan harga dari harga yang duah ditetapkan demi meningkatkan penjualan suatu produk barang atau jasa. Diskon dapat diberikan pada umum dalam bentuk diskon kuantitas, diskon pembayaran tunai / cash, trade discount. Contoh : Bila membeli </span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">D. Stretegi Penentuan Harga Kompetitif</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">1. Relative Pricing / Harga Relatif</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga relative price adalah menentukan harga di atas, di bawah atau sama dengan tingkat harga persaingan di mana gerakan harganya mengikuti gerakan pesaing.</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">2. Follow The Leader Pricing</span><br style="background-color: white; font-family: Arial; font-size: 13px;" /><span style="background-color: white; font-family: Arial; font-size: 13px;">Strategi harga follow the leader price adalah penetapan harga produk baik barang maupun jasa diserahkan para pimpinan pasar / penimpin pasar dan tidak menetapkan harga sendiri.</span>sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-50072432335028342852013-12-14T20:31:00.001-08:002014-01-08T02:35:47.553-08:00ETIKA BISNIS<div class="MsoNormal">
Norma </div>
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Dalam kehidupan norma memberi pedoman tentang bagaimana kita
harus hidup dan bertindak secara baik dan tepat, sekaligus menjadi dasar bagi
penilaian mengenai baik buruknya perilaku dan tindakan kita. Norma dibagi
menjadi 2 , yaitu Norma Khusus dan Norma umum.</div>
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Norma Khusus adalah aturan yang berlaku dalam bidang
kegiatan atau kehidupan khusus, misalnya aturan olah raga, aturan pendidikan
dan lain - lain.<br />
<br />
Sedangkan Norma Umum lebih bersifat umum dan sampai pada tingkat tertentu boleh
dikatakan bersifat universal. Ada 3 macam Norma Umum yakni :</div>
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Norma Sopan Santun yaitu norma yang mengatur pola perilaku
dan sikap lahiriah dalam pergaulan sehari - hari. Etika hanya menyangkut
perilaku lahiriah yang menyangkut sopan santun atau tata krama.</div>
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Norma Hukum, norma yang dituntut keberlakuannya secara tegas
oleh masyarakat karena dianggap perlu dan niscaya demi keselamatan dan
kesejahteraan manusia dalam kehidupan bermasyarakat. Norma hukum mencerminkan
tentang harapan, keinginan dan keyakinan seluruh anggota masyarakat tersebut
tentang bagaimana hidup bermasyarakat yang baik dan bagaimana masyarakat
tersebut harus diatur secara baik.</div>
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Norma Moral yaitu aturan mengenai sikap dan perilaku manusia
sebagai manusia. Norma ini menyangkut aturan tentang baik buruknya, adil
tidaknya tindakan dan perilaku manusia bila dilihat dari sisi kemanusiaannya.</div>
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Ada beberapa ciri – ciri utama yang membedakan norma moral
dari norma umum lainnya :</div>
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Kaidah moral berkaitan dengan hal-hal yang mempunyai atau yang
dianggap mempunyai konsekuensi yang serius bagi kesejahteraan, kebaikan dan
kehidupan manusia, baik sebagai pribadi maupun sebagai kelompok.</div>
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Norma moral tidak ditetapkan dan/atau diubah oleh keputusan
penguasa tertentu. Norma moral dan juga norma hukum merupakan ekspresi, cermin
dan harapan masyarakat mengenai apa yang baik dan apa yang buruk. Berbeda
dengan norma hukum, norma moral tidak dikodifikasikan, tidak ditetapkan atau
diubah oleh pemerintah. Ia lebih merupakan hukum tak tertulis dalam hati setiap
anggota masyarakat, yang karena itu mengikat semua anggota dari dalam dirinya
sendiri. </div>
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Norma moral selalu menyangkut sebuah perasaan khusus
tertentu, yang oleh beberapa filsuf moral disebut sebagai perasaan moral (moral
sense)</div>
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Etika</div>
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Secara umum Etika dibagi menjadi 2 yaitu Etika Umum dan
Etika Khusus. Etika Umum berbicara mengenai norma dan nilai moral, kondisi -
kondisi dasar bagi manusia untuk bertindak secara etis, bagaimana manusia
tersebut mengambil keputusan etis, teori - teori etika, lembaga - lembaga
normatif dan semacamnya.</div>
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<br /></div>
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Etika sebagai refleksi krisis rasional meneropongi dan
merefleksi kehidupan manusia dengan mendasarkan diri pada norma dan nilai moral
yang ada di satu pihak dan situasi khusus dari bidang kehidupan dan kegiatan
khusus yang dilakukan setiap orang atau kelompok orang dalam suatu masyarakat.
Dalam etika sebagai refleksi kita berfikir tentang apa yang dilakukan dari
khususnya tentang apa yang harus dilakukan atau tidak boleh dilakukan. Etika
sebagai refleksi menyoroti dan menilai baik buruknya perilaku orang. Etika
dalam arti ini dapat dijalankan pada taraf populer maupun ilmiah.</div>
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<br /></div>
<div class="MsoNormal">
Begitu pula dengan Etika Khusus, yaitu penerapan prinsip -
prinsip atau norma - norma moral dasar dalam bidang kehidupan yang khusus.
Dalam etika khusus dibagi menjadi 3 macam, yaitu :</div>
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Etika Individual lebih menyangkut kewajiban dan sikap
manusia terhadap dirinya sendiri. </div>
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Etika Sosial mengenai kewajiban dan hak, sikap dan pola
perilaku manusia sebagai makhluk sosial dalam interaksinya dengan sesamanya. Etika
individual dan etika sosial berkaitan erat satu sama lain. Karena kewajiban
seseorang terhadap dirinya berkaitan langsung dan dalam banyak hal mempengaruhi
pula kewajibannya thd orang lain, dn dmk pula sebaliknya. </div>
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Etika Lingkungan hidup berbicara mengenai hubungan antara
manusia baik sebagai kelompok dengan lingkungan alam yang lebih luas dalam
totalitasnya, dan juga hubungan antara manusia yang satu dengan manusia yang
lainnya yang berdampak langsung atau tidak langsung pada lingkungan hidup secara
keseluruhan.</div>
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Etika Lingkungan dapat berupa :</div>
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Cabang dari etika sosial, sejauh menyangkut hubungan antara
manusia dengan manusia yang berdampak pada lingkungan) </div>
<div class="MsoNormal">
Berdiri sendiri, sejauh menyangkut hubungan antara manusia
dengan lingkungannya</div>
<div class="MsoNormal">
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<div class="MsoNormal">
<br />
Prinsip Etika Bisnis</div>
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Selain itu terdapat pula, Prinsip – prinsip Etika Bisnis
adalah sebagai berikut :</div>
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1. Prinsip otonomi<br />
Otonomi adalah sikap dan kemampuan manusia untuk mengambil keputusan dan
bertindak berdasarkan kesadaran sendiri tentang apa yang dianggapnya baik untuk
dilakukan. Orang yang otonom adalah orang yang bebas mengambil keputusan dan
tindakan serta bertanggung jawab atas keputusan dan tindakannya tersebut.</div>
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2. Prinsip Kejujuran</div>
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Kejujuran dalam pemenuhan syarat-syarat perjanjian dan
kontrak</div>
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Kejujuran dalam penawaran barang dan jasa dengan mutu dan
harga sebanding</div>
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Kejujuran dalam hubungan kerja intern dalam suatu perusahaan</div>
<div class="MsoNormal">
3. Prinsip Keadilan</div>
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Prinsip keadilan menuntut agar setiap orang diperlakukan
secara sama sesuai dengan aturan yang adil dan sesuai dengan kriteria yang
rasional objektif dan dapat dipertanggung jawabkan.<br />
<br />
4. Prinsip Saling Menguntungkan.</div>
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Prinsip ini menuntut agar bisnis dijalankan sedemikian rupa
sehingga menguntungkan semua pihak. Dalam bisnis yang kompetitif, prinsip ini
menuntut agar persaingan bisnis haruslah melahirkan suatu win-win solution.<br />
<br />
5. Prinsip Integritas Moral</div>
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Prinsip ini dihayati sebagai tuntutan internal dalam diri
pelaku bisnis atau perusahaan agar dia menjalankan bisnis dengan tetap menjaga
nama baiknya atau nama baik perusahaan.</div>
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Kelompok Stakeholders.<br />
Stakeholders adalah kelompok atau individu yang dukungannya diperlukan demi
kesejahteraan dan kelangsungan hidup organisasi.<br />
Macam - macam kelompok Stakeholder menurut Clarkson :</div>
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Kelompok primer. artinya pihak dimana tanpa partisipasinya
yang berkelanjutan organisasi tidak dapat bertahan. Pemilik modal atau saham,
kreditor, karyawan, pemasok, konsumen, penyalur dan pesaing atau rekanan.
Perusahaan harus menjalin relasi bisnis yang baik dan etis dengan kelompok
ini. </div>
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Kelompok sekunder. artinya pihak yang mempengaruhi atau
diperngaruhioleh perusahaan tetapi mereka tidak terlibat dalam transaksi dengan
perusahaan dan tidak begitu penting bagi kelangsungan hidup perusahaan.
Pemerintah setempat, pemerintah asing, kelompok sosial, media massa, kelompok
pendukung, masyarakat.</div>
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<br /></div>
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<br /></div>
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<br />
Etika Utilitarianisme</div>
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Utilitarianisme dikembangkan oleh Jeremy Bentham ( 1784 -
1832 . Utilitarianisme pada intinya adalah "Bagaimana menilai baik atau
buruknya kebijaksanaan sosial politik, ekonomi dan legal secara moral."
Etika Utilitarianisme, kebijaksanaan dan kegiatan bisnis sama-sama bersifat
teotologis. Artinya keduanya selalu mengacu pada tujuan dan mendasar pada baik
atau buruknya suatu keputusan.<br />
<br />
Kriteria dan prinsip etika utilitarianisme, sebutkan pula nilai positif dan
kelemahannya.</div>
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Kriteria dan prinsip :</div>
<div class="MsoNormal">
Pertama, MANFAAT (tindakan yang baik dan tepat secara moral)</div>
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Kedua, MANFAAT TERBESAR (tindakan yang bermanfaat besar)</div>
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Ketiga, MANFAAT TERBESAR BAGI SEBANYAK MUNGKIN ORANG</div>
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Nilai positif :</div>
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Pertama, Rasionalitas. Prinsip moral yang diajukan oleh
etika Utilitarianisme tidak dapat didasarkan pada aturan-aturan kaku yang
mungkin tidak kita pahami</div>
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Kedua, Utilitarianisme sangat menghargai kebebasan setiap
pelaku moral.</div>
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Ketiga, Universalitas.</div>
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Kelemahan</div>
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Pertama, manfaat merupakan konsep yg begitu luas sehingga
dalam kenyataan praktis akan menimbulkan kesulitan yg tidak sedikit.</div>
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Kedua, etika utilitarisme tidak pernah menganggap serius
nilai suatu tindakan pd dirinya sendiri dan hanya memperhatikan nilai suatu
tindakan sejauh berkaitan dengan akibatnya.</div>
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Ketiga, etika utilitarisme tidak pernah menganggap serius
kemauan baik seseorang</div>
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Keempat, variabel yang dinilai tidak semuanya dapat
dikualifikasi.</div>
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Kelima, seandainya ketiga kriteria dari etika utilitarisme saling
bertentangan, maka akan ada kesulitan dlam menentukan proiritas di antara
ketiganya </div>
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Keenam, etika utilitarisme membenarkan hak kelompok
minoritas tertentu dikorbankan demi kepentingan mayoritas</div>
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<br /></div>
<div class="MsoNormal">
Syarat bagi tanggung jawab moral, status perusahaan, serta
argumen yang mendukung dan </div>
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menentang perlunya keterlibatan sosial perusahaan.</div>
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Syarat bagi tanggung jawab moral </div>
<div class="MsoNormal">
Tindakan itu dijalankan oleh pribadi yang rasional</div>
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Bebas dari tekanan, ancaman, paksaan atau apapun namanya</div>
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Orang yang melakukan tindakan</div>
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Status perusahan :</div>
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Terdapat dua pandangan (Richard T. De George, Business
Ethics, hlm.153), yaitu:</div>
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Legal-creator, perusahaan sepenuhnya ciptaan hukum, karena
itu ada hanya berdasarkan hukum</div>
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Legal-recognition, suatu usaha bebas dan produktif</div>
<div class="MsoNormal">
Argumen yang menentang perlunya keterlibatan sosial</div>
<div class="MsoNormal">
Tujuan utama Bisnis adalah Mengejar Keuntungan
Sebesar-besarnya</div>
<div class="MsoNormal">
Tujuan yang terbagi-bagi dan Harapan yang membingungkan</div>
<div class="MsoNormal">
Biaya Keterlibatan Sosial</div>
<div class="MsoNormal">
Kurangnya Tenaga Terampil di Bidang Kegiatan Sosial</div>
<div class="MsoNormal">
Argumen yang mendukung</div>
<div class="MsoNormal">
Kebutuhan dan Harapan Masyarakat yang Semakin Berubah</div>
<div class="MsoNormal">
Terbatasnya Sumber Daya Alam</div>
<div class="MsoNormal">
Lingkungan Sosial yang Lebih Baik</div>
<div class="MsoNormal">
Perimbangan Tanggung Jawab dan Kekuasaan</div>
<div class="MsoNormal">
Bisnis Mempunyai Sumber Daya yang Berguna</div>
<div class="MsoNormal">
Keuntungan Jangka Panjang</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Paham Tradisional dalam Bisnis<br />
Secara Hakiki norma keadilan, menuntut agar alam mencapai tujuan-tujuan
tertentu, termasuk dalam dunia bisnis seseorang tidak boleh mengorbankan
hak-hak dan kepentingan-kepentingan orang lain. Dalam paham tradisional bisnis
terdapat 3 keadilan yakni :</div>
<div class="MsoNormal">
A. Keadilan Legal</div>
<div class="MsoNormal">
Menyangkut hubungan antara individu atau kelompok masyarakat
dengan negara. Intinya adalah semua orang atau kelompok masyarakat diperlakukan
secara sama oleh negara di hadapan hukum.</div>
<div class="MsoNormal">
Dasar moral : </div>
<div class="MsoNormal">
Semua orang adalah manusia yang mempunyai harkat dan
martabat yang sama dan harus diperlakukan secara sama.</div>
<div class="MsoNormal">
Semua orang adalah warga negara yang sama status dan
kedudukannya, bahkan sama kewajiban sipilnya, sehingga harus diperlakukan sama
sesuai dengan hukum yang berlaku.</div>
<div class="MsoNormal">
B. Keadilan Komutatif</div>
<div class="MsoNormal">
Mengatur hubungan yang adil atau fair antara orang yang satu
dengan yang lain atau warga negara satu dengan warga negara lainnya. Menuntut
agar dalam interaksi sosial antara warga satu dengan yang lainnya tidak boleh
ada pihak yang dirugikan hak dan kepentingannya. </div>
<div class="MsoNormal">
Jika diterapkan dalam bisnis, berarti relasi bisnis dagang
harus terjalin dlm hubungan yang setara dan seimbang antara pihak yang satu dg
lainnya. Dalam bisnis, keadilan komutatif disebut sebagai keadilan tukar.
Dengan kata lain keadilan komutatif menyangkut pertukaran yang fair antara
pihak-pihak yang terlibat. Keadilan ini menuntut agar baik biaya maupun
pendapatan sama-sama dipikul secara seimbang.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
C. Keadilan Distributif</div>
<div class="MsoNormal">
Keadilan distributif (keadilan ekonomi) adalah distribusi
ekonomi yang merata atau yang dianggap merata bagi semua warga negara.
Menyangkut pembagian kekayaan ekonomi atau hasil-hasil pembangunan.</div>
<div class="MsoNormal">
Persoalannya apa yang menjadi dasar pembagian yang adil itu?
Sejauh mana pembagian itu dianggap adil?</div>
<div class="MsoNormal">
Dalam sistem aristokrasi, pembagian itu adil kalau kaum
ningrat mendapat lebih banyak, sementara para budaknya sedikit.</div>
<div class="MsoNormal">
Menurut Aristoteles, distribusi ekonomi didasarkan pada
prestasi dan peran masing-masing orang dalam mengejar tujuan bersama seluruh
warga negara.</div>
<div class="MsoNormal">
Dalam dunia bisnis, setiap karyawan harus digaji sesuai
dengan prestasi, tugas, dan tanggungjawab yang diberikan kepadanya.</div>
<div class="MsoNormal">
Keadilan distributif juga berkaitan dengan prinsip perlakuan
yang sama sesuai dengan aturan dan ketentuan dalam perusahaan yang juga adil
dan baik.</div>
<div class="MsoNormal">
<br />
Hak Pekerja</div>
<div class="MsoNormal">
Macam-macam hak pekerja yakni :</div>
<div class="MsoNormal">
1. Hak Atas Pekerjaan</div>
<div class="MsoNormal">
Hak atas pekerjaan merupakan hak azasi manusia, Dengan hak
atas upah yang adil sesungguhnya bahwa:</div>
<div class="MsoNormal">
Pertama: kerja melekat pada tubuh manusia. Kerja adalah
aktifitas tubuh dan karena itu tidak bisa dilepaskan atau difikirkan lepas dari
tubuh manusia.</div>
<div class="MsoNormal">
Kedua: kerja merupakan perwujudan diri manusia, melalui
kerja manusia merealisasikan dirinya sebagai manusia dan sekaligus membangun
hidup dan lingkungannya yang lebih manusiawi. Maka melalui kerja manusia
menjadi manusia, melalui kerja mamnusia menentukan hidupnya sendiri sebagai
manusia yang mandiri.</div>
<div class="MsoNormal">
Ketiga: hak atas kerja juga merupakan salah satu hak asasi
manusia karena kerja berkaitan dengan hak atas hidup, bahkan hak atas hidup
yang layak.</div>
<div class="MsoNormal">
Hak atas pekerjaan ini tercantum dalam undang-undang dasar
1945 pasal 27 ayat 2 yang menyatakan bahwa “Tiap-tiap warga negara berhak atas
pekerjaan dan penghidupan yang layak bagi kemanusiaan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. Hak atas upah yang adil</div>
<div class="MsoNormal">
Hak atas upah yang adil merupakan hak legal yang diterima
dan dituntut seseorang sejak ia mengikat diri untuk bekerja pada suatu
perusahaan. Dengan hak atas upah yang adil sesungguhnya bahwa:</div>
<div class="MsoNormal">
Pertama: Bahwa setiap pekerja berhak mendapatkan upah,
artinya setiap pekerja berhak untuk dibayar.</div>
<div class="MsoNormal">
Kedua: setiap orang tidak hanya berhak memperoleh upah, ia
juga berhak memperoleh upah yang adil yaitu upah yang sebanding dengan tenaga
yang telah disumbangkannya.</div>
<div class="MsoNormal">
Ketiga: bahwa perinsipnya tidak boleh ada perlakuan yang
berbeda atau diskriminatif dalam soal pemberian upah kepada semua karyawan,
dengan kata lain harus berlaku prinsip upah yang sama untuk pekerjaan yang
sama.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3. Hak untuk berserikat dan berkumpul</div>
<div class="MsoNormal">
Untuk bisa memperjuangkan kepentingannya, khususnya hak atas
upah yang adil, pekerja harus diakui dan dijamin haknya untuk berserikat dan
berkumpul. Yang bertujuan untuk bersatu memperjuangkan hak dan kepentingan
semua anggota mereka. Menurut De Geroge, dalam suatu masyarakat yang adil,
diantara perantara-perantara yang perlu untuk mencapai suatu sistem upah yang
adil, serikat pekerja memainkan peran yang penting.</div>
<div class="MsoNormal">
Ada dua dasar moral yang penting dari hak untuk berserikat
dan berkumpul :</div>
<div class="MsoNormal">
1. Ini merupakan salah satu wujud utama dari hak atas
kebebasan yang merupakan salah satu hak asasi manusia.</div>
<div class="MsoNormal">
2. Dengan hak untuk berserikat dan berkumpul, pekerja dapat
bersama-sama secara kompak memperjuangkan hak mereka yang lain, khususnya atas
upah yang adil.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. Hak atas perlindungan kesehatan dan keamanan</div>
<div class="MsoNormal">
Selain hak-hak diatas, dalam bisnis modern sekarang ini
semakin dianggap penting bahwa para pekerja dijamin keamanan, keselamatan dan
kesehatannya. Oleh karena itu pada tempatnya pekerja diasuransikan melalui asuransi
kecelakaan dan kesehatan. Ini terutama dituntut pada perusahaan yang bergerak
dalam bidang kegiatan yang penuh resiko. Karena itu perusahaan punya kewajiban
moral untuk menjaga dan menjamin hak ini, paling kurang dengan mencegah
kemungkinan hidup pekerjanya terancam dengan menjamin hak atas perlindungan
keamanan, keselamatan dan kesehatan kerja.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Beberapa hal yang perlu dijamin dalam kaitan dengan hak atas
keamanan, keselamatan dan kesehatan kerja:</div>
<div class="MsoNormal">
1. Setiap pekerja berhak mendapatkan perlindungan atas
keamanan, keselamatan dan kesehatan melalui program jaminan atau asuransi
keamanan dan kesehatan yang diadakan perusahaan itu.</div>
<div class="MsoNormal">
2. Setiap pekerja berhak mengetahui kemungkinan resiko yang
akan dihadapinya dalam menjalankan pekerjaannya dalam bidang tertentu dalam
perusahaan tersebut.</div>
<div class="MsoNormal">
3. Setiap pekerja bebas untuk memilih dan menerima pekerjan
dengan resiko yang sudah diketahuinya itu atau sebaiknya menolaknya.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Jika ketiga hal ini bisa dipenuhi, suatu perusahaan sudah
dianggap menjamin secara memadai hak pekerja atas perlindungan keselamatan,
keamanan dan kesehatan kerja. Kalaupun pada akhirnya terjadi risiko tertentu,
secara etis perusahaan tersebut tetap dinilai baik.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
5. Hak untuk diproses hukum secara sah</div>
<div class="MsoNormal">
Hak ini terutama berlaku ketika seorang pekerja dituduh dan
diancam dengan hukuman tertentu karena diduga melakukan pelanggaran atau
kesalahan tertentu. pekerja tersebut wajib diberi kesempatan untuk
mempertanggungjawabkan tindakannya, dan kalau ternyata ia tidak bersalah ia
wajib diberi kesempatan untuk membela diri.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Ini berarti baik secara legal maupun moral perusahaan tidak
diperkenankan untuk menindak seorang karyawan secara sepihak tanpa mencek atau
mendengarkan pekerja itu sendiri.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
6. Hak untuk diperlakukan secara sama</div>
<div class="MsoNormal">
Pada perinsipnya semua pekerja harus diperlakukan secara
sama, secara fair. Artinya tidak boleh ada diskriminasi dalam perusahaan entah
berdasarkan warna kulit, jenis kelamin, etnis, agama dan semacamnya, baik dalam
sikap dan perlakuan, gaji, maupun peluang untuk jabatan, pelatihan atau
pendidikan lebih lanjut.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Perbedan dalam hal gaji dan peluang harus dipertimbangkan
secara rasional Diskriminasi yang didasrkan pada jenis kelamin, etnis, agama
dan semacamnya adalah perlakuan yang tidak adil.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
7. Hak atas rahasia pribadi</div>
<div class="MsoNormal">
Karyawan punya hak untuk dirahasiakan data pribadinya,
bahkan perusahan harus menerima bahwa ada hal-hal tertentu yang tidak boleh
diketahui oleh perusahaan dan ingin tetap dirahasiakan oleh karyawan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Hak atas rahasia pribadi tidak mutlak, dalam kasus tertentu
data yang dianggap paling rahasia harus diketahui oleh perusahaan atau akryawan
lainnya, misalnya orang yang menderita penyakit tertentu. Ditakutkan apabila
sewaktu-waktu penyakit tersebut kambuh akan merugikan banyak orang atau mungkin
mencelakakan orang lain.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Umumnya yang dianggap sebagai rahasia pribadi dan karena itu
tidak perlu diketahui dan dicampuri oleh perusahaan adalah persoalan yang
menyangkut keyakinan religius, afiliasi dan haluan politik, urusan keluarga
serta urusan sosial lainnya.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
8. Hak atas kebebasan suara hati.</div>
<div class="MsoNormal">
Pekerja tidak boleh dipaksa untuk melakukan tindakan
tertentu yang dianggapnya tidak baik, atau mungkin baik menurut perusahaan jadi
pekerja harus dibiarkan bebas mengikuti apa yang menurut suara hatinya adalah
hal yang baik.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Whistle Blowing.</div>
<div class="MsoNormal">
Dalam dunia bisnis kecurangan merupakan hal biasa, tetapi
hal ini dapat merugikan perusahaan atau karyawan lainnya. Kecurangan seperti
ini harus dicegah agar kerugian moral dan materil dapat dihindari. Cara
pencegahan dapat dilakukan dengan Whistle Blowing. Whistle blowing adalah
tindakan yang dilakukan oleh seseorang atau beberapa orang karyawan untuk
membocorkan kecurangan entah yang dilakukan oleh perusahaan atau atasannya kepada
pihak lain. Pihak yang dilapori itu bisa saja atasan yang lebih tinggi atau
masyarakat luas.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Rahasia perusahaan adalah sesuatu yang konfidensial dan
memang harus dirahasiakan, dan pada umumnya tidak menyangkut efek yang
merugikan apa pun bagi pihak lain, entah itu masyarakat atau perusahaan lain.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Whistle blowing umumnya menyangkut kecurangan tertentu yang
merugikan baik perusahaan sendiri maupun pihak lain, dan kalau dibongkar memang
akan mempunyai dampak yang merugikan perusahaan, paling kurang merusak nama
baik perusahaan tersebut.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Contoh whistle blowing adalah tindakan seorang karyawan yang
melaporkan penyimpangan keuangan perusahaan. Penyimpangan ini dilaporkan pada
pihak direksi atau komisaris. Atau kecurangan perusahaan yang membuang limbah
industri ke sungai. Ada dua macam whistle blowing :</div>
<div class="MsoNormal">
1. Whistle blowing internal</div>
<div class="MsoNormal">
Hal ini terjadi ketika seorang atau beberapa orang karyawan
tahu mengenai kecurangan yang dilakukan oleh karyawan lain atau kepala
bagiannya kemudian melaporkan kecurangan itu kepada pimpinan perusahaan yang
lebih tinggi. Motivasi utama dari whistle blowing adalah motivasi moral: demi
mencegah kerugian bagi perusahaan tersebut.</div>
<div class="MsoNormal">
Motivasi moral ada dua macam motivasi moral baik dan
motivasi moral buruk. Untuk mencegah kekeliruan ini dan demi mengamankan posisi
moralnya, karyawan pelapor perlu melakukan beberapa langkah:</div>
<div class="MsoNormal">
Cari peluang kemungkiann dan cara yang paling cocok tanpa
menyinggung perasaan untuk menegur sesama karyawan atau atasan itu. </div>
<div class="MsoNormal">
Karyawan itu perlu mencari dan mengumpulkan data sebanyak
mungkin sebagai pegangan konkret untuk menguatkan posisinya, kalau perlu
disertai dengan saksi-saksi kuat.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. Whistle blowing eksternal</div>
<div class="MsoNormal">
Menyangkut kasus dimana seorang pekerja mengetahui kecurangan
yang dilakukan perusahaannnya lalu membocorkannya kepada masyarakat karena dia
tahu bahwa kecurangan itu akan merugikan masyarakat. Misalnya; manipulasi kadar
bahan mentah dalam formula sebuah produk. Motivasi utamanya adalah mencegah
kerugian bagi masyarakat atau konsumen.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Pekerja ini punya motivasi moral untuk membela kepentingan
konsumen karena dia sadar semua konsumen adalah manusia yang sama dengan
dirinya dan karena itu tidak boleh dirugikan hanya demi memperoleh keuntungan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Tentu saja hal yang perlu diperhatikan adalah langkah yang
tepat sebelum sampai membocorkan kasus itu ke luar, khususnya untuk mencegah
sebisa mungkin agar nama perusahaan tidak tercemar karena laporan itu, kecuali
kalau terpaksa.</div>
<div class="MsoNormal">
a. Memastian bahwa kerugian yang ditimbulkan oleh kecurangan
tersebut sangat serius dan berat dan merugikan banyak orang. Dalam hal ini
etika utilitarianisme dapat dipakai sebagai dasar pertimbangan.</div>
<div class="MsoNormal">
b. Kalau menurut penilaiannya kecurangan itu besar, serius
dan berakibat merugikan banyak orang, membawa kasus tersebut kepada staf
manajemen untuk mencari jalan untuk memperbaiki dan menghentikan kecurangan
itu.</div>
<div class="MsoNormal">
Kalau langkah langkah intern semacam itu tidak memadai,
sementara itu kecurangan tersebut tetap berlangsung, maka secara moral
dibenarkan bahwa karyawan itu perlu membocorkan kecurangan itu kepada publik.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dalam sistem sosial dimana melakukan whistle blowing akan
menempatkan seorang karyawan dalam posisi yang sulit, secara moral karyawan itu
diimbau untuk memutuskan sendiri apakah membocorkan atau tidak membocorkan
kecurangan itu. Syaratnya keputusan itu harus diambil berdasarkan pertimbangan
suara hatinya atas berbagai pro dan kontra, atas berbagai untung dan rugi yang
menurut suara hatinya merupakan keputusan terbaik.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dengan mempertimbangkan segala unsur konkret yang dihadapi,
karyawan itu secara moral tidak boleh dipaksa, melainkan dibiarkan untuk
memutuskan sendiri apa sikap dan tindakan yang akan diambilnya sesuai dengan
suara hatinya sendiri.</div>
<div class="MsoNormal">
<br />
Kontrak, Kewajiban Produsen Dan Pertimbangan Gerakan Konsumen</div>
<div class="MsoNormal">
Kontrak dianggap baik dan adil </div>
<div class="MsoNormal">
Kedua belah pihak mengetahui sepenuhnya hakikat dan kondisi
persetujuan yang mereka sepakat </div>
<div class="MsoNormal">
Tidak ada pihak yang memalsukan fakta tentang kondisi dan
syarat-syarat kontrak </div>
<div class="MsoNormal">
Tidak ada pemaksaan </div>
<div class="MsoNormal">
Tidak mengikat untuk tindakan yang bertentangan dengan
moralitas</div>
<div class="MsoNormal">
Perangkat pengendali Untuk menjamin Kedua pihak:</div>
<div class="MsoNormal">
1. Aturan moral dalam hati sanubari</div>
<div class="MsoNormal">
2. Aturan hukum yang memberikan sanksi </div>
<div class="MsoNormal">
kedua perangkat tersebut diberlakukan karena dua alasan:</div>
<div class="MsoNormal">
Posisi konsumen yang lebih lemah, terutama untuk pasar
monopolistis </div>
<div class="MsoNormal">
Konsumen membiayai produsen dalam penyediaan kebutuhan</div>
<div class="MsoNormal">
<br />
Kewajiban produsen dan pertimbangan gerakan konsumen.</div>
<div class="MsoNormal">
Kewajiban Produsen </div>
<div class="MsoNormal">
Memenuhi ketentuan yang melekat pada produk </div>
<div class="MsoNormal">
Menyingkapkan semua informasi </div>
<div class="MsoNormal">
Tidak mengatakan yang tidak benar tentang produk yang
diwarkan</div>
<div class="MsoNormal">
Pertimbangan Gerakan Konsumen</div>
<div class="MsoNormal">
Produk yang semakin banyak dan rumit </div>
<div class="MsoNormal">
Terspesialisasinya jenis jasa</div>
<div class="MsoNormal">
Pengaruh iklan terhadap kehidupan konsumen </div>
<div class="MsoNormal">
Keamanan produk yang tidak diperhatikan</div>
<div class="MsoNormal">
Posisi konsumen yang lemah</div>
<div class="MsoNormal">
<br />
Iklan</div>
<div class="MsoNormal">
Fungsi Iklan yaitu sebagai pemberi informasi dan iklan
sebagai pembentuk pendapat umum.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1. Iklan sebagai pemberi informasi</div>
<div class="MsoNormal">
Iklan merupakan media untuk menyampaikan informasi yang sebenarnya
kepada masyarakat tentang produk lain yang akan atau sedang ditawarkan dalam
pasar. Yang ditekankan disini adalah bahwa iklan berfungsi untuk membeberkan
dan menggambarkan seluruh kenyataan yang serinci mungkin tentang suatu
produk.sasaran iklan adalah agar konsumen dapat mengetahui dengan baik produk
itu sehingga akhirnya untuk membeli produk itu.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Sehubungan dengan iklan sebagai pemberi informasi yang benar
kepada konsumen,ada tiga pihak yang terlibat dan bertanggung jawab secara moral
atas informasi yang disampaikan sebuah iklan. </div>
<div class="MsoNormal">
Pertama, Produsen yang memiiki produk tersebut. </div>
<div class="MsoNormal">
Kedua, biro iklan yang mengemas iklan dalam segala
dimensinya: etis, estetik, informatif, dan sebagainya. </div>
<div class="MsoNormal">
Ketiga, bintang iklan.dalam hal ini,tanggung jawab moral atas
informasi yang benar tentang sebuah produk pertama-tama dipikul pihak oleh
pihak produsen.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. Iklan Sebagai Pembentuk Pendapat Umum</div>
<div class="MsoNormal">
Berbeda dengan fungsi iklan sebagai pemberi informasi,dalam
wujudnya yang lain iklan dilihat sebagai satu cara untuk mempengaruhi pendapat
umum masyarakat tentang sebuah produk.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dengan kata lain, fungsi iklan adalah untuk menarik massa
konsumen untuk membeli produk tersebut. Secara etis, iklan manipulasi jelas
dilarang karena iklan semacam itu benar-benar memanipulasi manusia, dan segala
aspek kehidupan, sebagai alat demi tujuan tertentu di luar diri manusia</div>
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<br /></div>
<div class="MsoNormal">
Suatu persuasi dianggap rasional sejauh daya persuaisnya
terletak pada isi argumennya dan bukan paa cara penyajian atau penyampaian
argumen itu dengan kata lain, persuasinya didasarkan pada fakta yang bisa
dipertanggung jawabkan. Berbeda dengan persuasi Rasional, persuasi non-Rasional
umumnya hanya memanfaatkan aspek (kelemahan) psikologis manusia untuk membuat
konsumen bisa terpukau, tertarik, dan terdorong untuk membeli produk yang
diingikan itu.</div>
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<br />
<br />
<br />
<br />
Referensi : </div>
<div class="MsoNormal">
<a href="http://ilmumanajement.blogspot.com/2012/12/tingkatan-etika-bisnis.html">http://ilmumanajement.blogspot.com/2012/12/tingkatan-etika-bisnis.html</a></div>
<div class="MsoNormal">
<a href="http://hengusblog.wordpress.com/2013/02/25/iklan-dan-dimensi-etisnya/">http://hengusblog.wordpress.com/2013/02/25/iklan-dan-dimensi-etisnya</a></div>
<div class="MsoNormal">
<a href="http://rinaeka12.blogspot.com/2009/11/etika-utilitarianisme.html">http://rinaeka12.blogspot.com/2009/11/etika-utilitarianisme.html</a></div>
<div class="MsoNormal">
<a href="http://kuliah-harian.blogspot.com/p/macam-macam-etika.html">http://kuliah-harian.blogspot.com/p/macam-macam-etika.html</a></div>
<div class="MsoNormal">
<a href="http://communicationrepublic.wordpress.com/2012/11/13/etika/">http://communicationrepublic.wordpress.com/2012/11/13/etika</a></div>
<div class="MsoNormal">
<a href="http://benredfield.blogspot.com/2012/05/pengertian-stakeholder-shareholer.html">http://benredfield.blogspot.com/2012/05/pengertian-stakeholder-shareholer.html</a> </div>
<div class="MsoNormal">
<a href="http://universitaspendidikan.com/prinsip-prinsip-etika-bisnis-dan-prinsip-etika-profesi/">http://universitaspendidikan.com/prinsip-prinsip-etika-bisnis-dan-prinsip-etika-profesi/</a></div>
<br />
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<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-35068547044784720202013-05-29T18:10:00.002-07:002013-05-29T18:10:39.330-07:00BAHASA INDONESIA 2 . RESENSI <div class="MsoNormal" style="text-align: justify;">
<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">NAMA :
SONIA MARIA FRANSISKA <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">NPM :
16210647<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">KELAS :
3EA18<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Judul : Bumi Cinta<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Penulis : Habiburrahman El Shirazy<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Kategori : Novel/Fiksi/Sastra<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Tokoh :
Ayyas , Devid, Yelena, Linor,<o:p></o:p></span></div>
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<b><u><span style="font-family: "Times New Roman","serif";">Sinopsis<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Muhammad
Ayyas atau yang kerap dipanggil Ayyas ini adalah seorang mahasiswa dari
Indonesia yang juga merupakan seorang santri salaf. Ia harus melakukan sebuah
penelitian di negeri yang paling menjungjung tinggi seks bebas “free sex” yakni
Rusia. Ia harus berjuang mempertahankan keimanan, keyakinan, dan akidahnya.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif";">Saat itu
Moskwa sedang dalam keadaan musim dingin. Salju berterbangan dan melayang
turun perlahan tidak menghalangi arus lalu lalang orang-orang di bandara
Sheremetyevo. Ia dijemput oleh Devid, sahabat SMP dulu. Mereka sudah hampir
sembilan tahun tidak bertemu. Setelah beberapa saat bercengkrama satu sama lain
, mereka kemudian bergegas menuju apartemen yang disewakan Devid untuk Ayyas
selama melakukan penelitian di Rusia beberapa bulan kedepan.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif";">Tanpa
Ayyas duga, ia dikejutkan dengan sebuah kenyataan bahwa dirinya harus satu
apartemen dengan nonik-nonik Rusia yang berparas sangat cantik. Mereka adalah
Yelena dan Linor. Padahal sejak kecil ia tidak biasa dengan hal seperti itu, ia
lemah terhadap perempuan cantik. Ia takut imannya akan runtuh jika harus
tinggal bersama mereka. Namun menurut Devid, itulah yang terbaik untuk Ayyas.
Devid menjelaskan secara detail alasan mengapa Devid memilih apartemen
tersebut. Setelah mendengar penjelasan Devid, Ayyas pun mengerti dan mengikuti
apa kata Devid.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif";">Sejak
saat itulah perjalanan hidup Ayyas dipenuhi dengan banyak godaan . Dari mulai
cara berpakaian mereka , sikap , sampai perkataan Linor yang sering sekali
mengejek agama Islam . Belum lagi asisten professor yang sangat cantik ,
menawan dan cerdas . Bayangan wajahnya selalu ada dalam pikiran Ayyas , ia
bernama Dr. Anastasia Palazzo . Ayyas merasa cobaan ini sangat berat baginya .<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif";">Setelah
cukup lama Ayyas tinggal satu apartemen bersama dua orang nonik Rusia itu , Ayyas
sangat terkejut karena ternyata mereka itu bukanlah orang baik-baik . Suatu
hari , Ayyas memergoki Linor sedang melakukan perzinaan di ruang tamu apartemen
mereka bersama seorang anggota mafia Rusia . Bahkan mafia itu sendiri
terang-terangan mengajak Ayyas untuk berzina bersama mereka . Namun Ayyas
meninggalkan ruang tamu menuju kamarnya tanpa menghiraukan mereka . Kemudian
Ayyas menyalakan laptopnya dan memutar lantunan ayat suci Al Qur’an dengan
keras . Karena merasa terganggu , lelaki itu memaki Ayyas sampai timbul
perkelahian antara keduanya . Tidak lama setelah itu , ia mengetahui bahwa
Yelena adalah seorang pelacur kelas kakap dan merupakan seseorang yang tidak
percaya akan adanya Tuhan ( atheisme ) .<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Linor
semakin membenci Ayyas , banyak sekali cara yang ia lakukan untuk menhancurkan
keimanan seorang Ayyas . Berbagai cara ia lakukan untuk menjebak Ayyas .
Mulai dari berpakaian yang tidak wajar di depan Ayyas , masuk kamar kamar Ayyas
secara diam-diam , sampai menjebak Ayyas agar menjadi tersangka peledakan bom
di sebuah hotel di Rusia . Namun dari sekian banyaknya cara , tidak ada satupun
cara yang berhasil meruntuhkan benteng keimanan Ayyas .<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif";">Suatu
ketika , Yelena mengalami suatu kejadian yang sangat tidak manusiawi. Ia
disiksa dan dibuang begitu saja oleh pelanggannya dari sebuah mobil di jalanan
. Saat itu salju turum begitu lebatnya . Badan Yelena terasa hancur dan sama
sekali tidak ada yang bisa ia gerakan . Saat itu Yelena sedang berada di ujung
kematian . Tak ada seorang pun yang menolongnya . Ia tidak tahu apa yang harus
ia lakukan , dan pada siapa ia harus minta tolong . Tanpa ia sadari ia
mengingat Tuhan . Dalam hatinya ia memanggil nama Tuhan , ia meminta
pertolongan kepada Tuhan dengan meneteskan air mata . Tubuh Yelena semakin
tertimbun oleh salju . Tiba-tiba ada seorang ibu yang melihatnya , ibu-ibu itu
meminta bantuan kepada orang-orang untuk menolong Yelena namun tak ada seorang
pun yang mau membantunya . Tak lama kemudian ada seorang pemuda yang mau
membantunya yang tak lain adalah Muhammad Ayyas yang kebetulan lewat disana .
Akhirnya Yelena pun dilarikan ke rumah sakit terdekat . Dokter mengatakan jika
terlambat sedikit saja , nyawa Yelena tidak akan tertolong . Yelena sangat
berterimakasih kepada Ayyas karena berkat Ayyas ia dapat selamat . Namun Ayyas
menegaskan pada Yelena bahwa yang menolongnya itu bukan Ayyas, tapi itu adalah
keajaiban Tuhan . Sejak itulah Yelena mulai percaya akan adanya Tuhan .<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Tak lama
kemudian Linor harus dikejutkan dengan sebuah kenyataan tentang siapa dirinya
sebenarnya . Ia adalah keturunan Palestina , bukan keturunan Yahudi asli . Ia
juga hanya seorang anak angkat . Ia mengetahui semua hal itu dari Madame
Ekaterina yang selama ini ia anggap sebagai ibu kandunya sendiri . Linor sangat
terpukul mendengar hal itu dan seolah tak percaya . Ibunya meninggal pada saat
terjadi pembantaian di Sabra dan Sathila , Palestina. Linor menyesal atas semua
perbuatannya selama ini sebagai agen Zionis ia merasa sama saja ia yang
membunuh ibu kandungnya sendiri . Tak hanya itu , ternyata orang tuanya adalah
pemeluk agama yang selama ini ia sebut sebagai agama primitif yakni Islam .
Setelah kejadian itu Linor pun mulai mendalami dan mengkaji Islam .<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Devid
yang selama ini hidup bebas , ia merasakan hidupnya semakin kacau tanpa arah
dan tujuan . Ia meminta Ayyas untuk menuntunnya kembali ke Jalan yang benar .
Devid pun kembali mengucapkan dua kalimat syahadat sebagai tanda keislamannya .
Ia bercerita kepada Ayyas , ia selama ini sudah terlalu bebas hidup dengan
perempuan mana saja . Ia sangat tidak kuat jika tidak hidup bersama perempuan .
Ayyas pun memberikan solusi agar Devid segera menikah . Ia sempat akan
dinikahkan dengan adik seorang Ustad , namun ia merasa tidak pantas menikah
dengan adik seorang Ustad yang begitu menjaga kesuciannya . Devid meminta agar
Ayyas mencarikannya calon istri . Ayyas menyarankannya dengan Yelena . Tak
menunggu lama , Devid pun melamar Yelena dan ternyata lamarannya pun diterima .
Akhirnya Yelena mengucapkan dua kalimat syahadat dan memeluk Islam , ksemudian
melaksanakan pernikahan dengan Devid .<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Setelah
banyak mencari informasi tentang Islam dan mendalaminya , Linor pun mengucapkan
dua kalimat syahadat dan masuk Islam . Suatu ketika Linor bermimpi bertemu
dengan ibu kandungnya . Dalam mimpinya itu , ibu kandungnya berpesan agar Linor
menikah dengan seseorang yang memiliki sifat seperti Nabi Yusuf a.s. . Linor
terbangun dari tidurnya . Linor bertanya-tanya mengapa ibunya berpesan seperti
itu . Ia pun mencari informasi tentang Nabi Yusuf a.s. Setelah mencari cerita
tentang Nabi Yusuf a.s. ia pun lansung teringat kepada sosok Muhammad Ayyas
yang memiliki sifat persis seperti Nabi Yusuf a.s. . Ia pun beranggapan bahwa
orang yang dimaksud oleh ibunya itu adalah Ayyas . Ia pun mencari Ayyas dengan
maksud menanyakan apakah Ayyas mau menjadikannya istri . Linor berangkat
menemui Ayyas dengan berpakaian muslimah . Ayyas pun sampai tidak mengenalnya .
Setelah ia menerangkan bahwa ia adalah Linor , Ayyas terkejut dan sangat
bersyukur karena Linor telah bertaubat . Linor pun menyampaikan maksud
kedatangannya , namun Ayyas tidak langsung menjawabnya saat itu .<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Ayyas
tidak kunjung memberikan jawaban , Linor pun pamit dan berharap Ayyas
memberikan kepastian keesokan harinya . Ketika Linor sudah keluar , Ayyas
berubah pikiran. Ia menerima dan menyanggupinya untuk menjadi suami Linor .
Namun Linor sudah terlalu jauh . Ayyas langsung bergegas ke jendela untuk
meneriakkan bahwa ia sanggup , tapi Linor semakin jauh dan tak mungkin
mendengar suaranya . Dibelakang Linor terlihat sebuah mobil hitam yang melaju
ke arahnya . Ayyas melihat orang yang ada di dalam mobil itu membawa senjata
api . Ayyas berteriak memperingatkan Linor . Namun terlambat , Doooorrr… tubuh
Linor pun langsung jatuh saat itu juga . Ternyata orang tersebut menembak Linor
. Ayyas langsung terkulai lemas tak berdaya melihat Linor yang telah jatuh
berlumuran darah . Ia pun mengumpulkan segenap tenaga dan berlari menuju Linor
yang sudah terkapar . Ia mengangkat Linor ke pangkuannya dan meminta bantuan
untuk membawa Linor ke rumah sakit .<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Tak lama
kemudian ada seorang ibu yang mengendarai mobil di dekat sana , Ayyas pun
meminta tolong kepada ibu tersebut untuk membawanya ke rumah sakit terdekat .
Ayyas sangat menyesal mengapa ia tidak langsung menjawab permintaan Linor tadi
. Dengan penuh penyesalan , Ayyas pun menangis . Isak tangis yang kalau siapa
saja yang melihat dan mendengarnya pasti akan tersayat hatinya . Isakan seorang
pecinta sejati , yang mencintai karena Allah dan kehilangan pun karena Allah
pula.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "Times New Roman","serif";">Keunggulan<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";"> Novel
Bumi Cinta memiliki banyak keunggulan antara lain, gaya bahasa yang dibuat
pengarang sangat mudah dipahami, ringan namun sangat berbobot. Amanat yang
disampaikan pun mudah terserap, karena kecerdasan pengarang yang menuangkan
karya dengan membangun jiwa para pembaca agar memiliki bekal kunci kemenangan
orang-orang yang beriman, manakala musuh besar, terutama musuh yang dapat
meluluhlantahkan keimanan orang-orang yang beriman. Hal ini semua pengarang
tuangkan melalui tokoh utama novel tersebut. Disamping itu banyak pengenalan
dan pengetahuan mengenai kehidupan di Moskow-Rusia, mulai dari bahasa-bahasa
Rusia, keindahan alam dan bangunan, kebiasaan perilaku sampai sedikit informasi
mengenai mavia di Rusia.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "Times New Roman","serif";">Kelemahan<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";"> Mungkin
novel ini bagi para pembaca yang telah memahami betul cerita dan amanat dari
isi novel ini, merasa ingin dilanjut kembali ceritanya, dapat dikatakan
pengarang seperti sengaja membuat akhir cerita yang akan dilanjutkan. Plot
cerita terasa sangat datar. Ketika peristiwa pengeboman terjadi saya berharap
ini menjadi klimaks cerita tentang kedzaliman yang harus dihadapi Ayyas, namun
sayang ini sekali ini tidak kita jumpai. Tokoh Ayyas di sini tidak menghadapi
konflik yang berarti alias bahagia-bahagia saja sepanjang cerita.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
Sumber :</div>
<div class="MsoNormal">
<a href="http://rizkamardhiani.blogspot.com/2012/10/resensi-novel-bumi-cinta-karya.html">http://rizkamardhiani.blogspot.com/2012/10/resensi-novel-bumi-cinta-karya.html</a> </div>
<div class="MsoNormal">
<a href="http://insiriahannisa.wordpress.com/2012/11/18/sinopsis-novel-bumi-cinta-karya-habiburrahman-el-shirazy/">http://insiriahannisa.wordpress.com/2012/11/18/sinopsis-novel-bumi-cinta-karya-habiburrahman-el-shirazy/</a></div>
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<br /></div>
<br />sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com1tag:blogger.com,1999:blog-507948352206053201.post-83902089674646993782013-04-30T10:38:00.001-07:002013-04-30T10:38:36.999-07:00SOFTSKILL BAHASA INDONESIA 2 <span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"> </span><b><u><span style="color: #c0504d; font-family: "Trebuchet MS","sans-serif"; mso-themecolor: accent2;">SOFTSKILL “BAHASA INDONESIA”</span></u></b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: #c0504d; font-family: "Trebuchet MS","sans-serif"; mso-themecolor: accent2;">NAMA : SONIA MARIA FRANSISKA<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="color: #c0504d; font-family: "Trebuchet MS","sans-serif"; mso-themecolor: accent2;">NPM : 16210647<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="color: #c0504d; font-family: "Trebuchet MS","sans-serif"; mso-themecolor: accent2;">KELAS : 3EA18<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 115%;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 115%;">Tema <o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 115%;">Tema dalam
penelitian ini adalah penempatan pegawai terhadap efektivitas pelaksanaan tugas<o:p></o:p></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 115%;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 115%;">Judul <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span lang="IN" style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 200%;">“PENGARUH PENEMPATAN PEGAWAI TERHADAP EFEKTIVITAS
PELAKSANAAN TUGAS PADA BALAI BESAR WILAYAH SUGAI CITARUM”.</span><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 200%;"><o:p></o:p></span></b></div>
<div class="MsoListParagraph" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 200%;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 200%;">Latar
Belakang Masalah <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Persaingan organisasi yang
meningkat akan memaksakan organisasi untuk memperhatikan masalah sumber daya
manusia di dalam strategi pengembangan organisasi. Organisasi dituntut untuk
bersaing, tidak hanya mengenai aspek produktivitas, tetapi juga dalam hal
kemudahan dan kenyamanan serta ketepatan waktu pelayanan yang diberikan. </span><b><span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 200%;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Organisasi merupakan wadah
kegiatan dari orang-orang yang bekerjasama dalam usaha mencapai tujuan. Dalam
wadah kegiatan itu setiap orang harus jelas tugas, wewenang, tanggung jawabnya,
hubungan dan tata kerjanya, sehingga dapat tercapai tujuan organisasi.Untuk
mencapai tujuannya suatu organisasi harus memiliki individu-individu dengan
kualitas yang sesuai. Ini diwujudkan melalui aktivitas-aktivitas manajemen
sumber daya manusia, yang secara ringkas dapat juga dikatakan sebagai upaya
pendayagunaan sumber daya manusia.Pendayagunaan sumber daya manusia di dalam
organisasi antara lain dilakukan melalui fungsi-fungsi perencanaan sumber daya
manusia, rekruitmen dan seleksi, penempatan sumber daya manusia, pengembangan
sumber daya manusia, perencanan dan pengembangan karier, pemberian kompensasi,
kesejahteraan, keselamatan, kesehatan kerja, hubungan industrial (Malayu S.P.
Hasibuan, 2007</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> : 7</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">). </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Perencanaan dan implementasi
fungsi-fungsi ini harus didukung pula oleh analisis jabatan yang baik dan
proses penilaian unjuk kerja yang obyektif. Organisasi </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">harus </span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">sangat mem</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">p</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">er</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">hatikan</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">penempatan pegawai</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> dalam rangka mencapai tujuan
organisasi, dimana </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">penempatan</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> ini
merupakan proses </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">apabila tidak
sesuai dengan kemampuan dan keahlian karyawan maka tujuan perusahaan akan sulit
tercapai dan akan kurang efektif</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">.</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Penurunan efektivitas kerja dapat dipengaruhi oleh
beberapa faktor, misalnya pengawasan, analisis jabatan yang dilakukan oleh
instansi, penempatan pegawai yang kurang tepat serta banyak hal lain yang
menjadi penyebab turunnya efektivitas kerja (Sondang P. Siagian, 2008 : 57). Nawawi
(2008 : 129) menyatakan : “pegawai harus ditempatkan dengan posisi dan
peranannya yang lebih jelas di dalam organisasi kerja, baik pegawai lama maupun
karyawan baru yang diperoleh sebagai hasil seleksi”.Dalam penempatan pegawai
masih perlu diperhatikan persyaratan kesesuaian antara minat,bakat,
pengetahuan, keterampilan dan keahlian pegawai dengan jenis dan tingkat
pekerjaan/jabatan yang dipercayakan kepadanya.Berdasarkan pengamatan penulis di
Pada Balai Besar Wilayah Sungai Citarum saat ini terjadi penurunan efektivitas
kerja. Penurunan efektivitas kerja ini terlihat dari banyaknya pekerjaan yang
terlambat selesai dari waktu yang telah ditetapkan. Dalam hal ini penempatan
pegawai yang diduga menjadi penyebab turunnya efektivitas kerja pegawai di
Balai Besar Wilayah Sungai Citarum.Penulis menduga bahwa efektivitas kerja akan
baik apabila penempatan pegawai dapat dilakukan dengan tepat, d</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">engan
kata lain penempatan harus berpegang kepada prinsip “<i>The right man on the right place and the right man on the right job</i>”
yang artinya penempatan orang-orang yang tepat pada tempat dan untuk jabatan
yang tepat</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">,</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">sehingga dapat meningkatkan efektivitas kerja para
pegawai yang ditempatkan atau bertugas disetiap bagian dan instansi yang ada di
Balai Besar Wilayah Sungai Citarum.</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> </span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;"><o:p></o:p></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 115%;">Rumusan Masalah<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Berdasarkan latar belakang yang
telah dikemukakan diatas, maka dapat dirumuskan permasalahannya yaitu: “Apakah </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">penempatan pegawai</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> dapat meningkatkan </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">efektivitas</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> kerja </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">pegawai</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">?”</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;">Tujuan
Penelitian <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="FI" style="font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Penempatan
pegawai</span><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> pada </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Balai Besar Wilayah Sungai Citarum.</span><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="FI" style="font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Efektivitas</span><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> kerja</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"> pegawai
pada Balai Besar Wilayah Sungai Citarum.</span><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="FI" style="font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Besarnya
pengaruh </span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">penempatan
penempatan pegawai terhadap efektivitas kerja pegawai pada Balai Besar Wilayah
Sungai Citarum.</span><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI;">Manfaat Penelitian <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="ES" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: ES; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Bagi
Penulis, untuk memperoleh tambahan pengetahuan dan wawasan dibidang manajemen,
khususnya manajemen sumber daya manusia.</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="IN" style="font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Bagi
Instansi terkait, hasil penelitian ini diharapkan dapat memberikan masukan
dalam upaya evaluasi untuk meningkatkan efektivitas kerja pegawai, khususnya
dalam bidang sumber daya manusia dalam hal pengaruh penempatan pegawai terhadap
efektivitas kerja pegawai.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="FI" style="font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Bagi pihak
lain, dengan harapan semoga hasil penelitian ini dapat menambah informasi yang
diperlukan yang relevan dengan masalah yang sama namun pada waktu dan tempat
yang berbeda</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;">.</span><span lang="FI" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: FI;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; margin-left: .25in;">
<br /></div>
<div class="MsoListParagraph" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;">Hipotesis<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%; margin-left: .25in;">
<span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Berdasarkan kerangka pemikiran diatas, maka dapat diajukan
hipotesis penelitian yaitu: “Jika penempatan pegawai dilakukan dengan baik maka
akan meningkatkan efektivitas pelaksanaan tugas pada Balai Besar Wilayah Sungai
Citarum”.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 200%;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;">Analisis
Data <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%; margin-left: .25in;">
<span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Adapun persentase hasil penelitian mengenai variabel
penempatan pegawai (X), dapat diukur dengan pengolahan data kuesioner yang
telah dibagikan dan dijawab oleh pegawai Balai Besar Wilayah Sungai Citarum
sebanyak 95 orang yang dijadikan sampel penelitian</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;">.
</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri;">Adapun hasil penelitian mengenai efektivitas kerja
pegawai, dapat diukur dengan pengolahan data kuesioner yang telah dibagikan dan
dijawab olehkaryawan sebanyak 95 orang yang dijadikan sampel pe</span><span lang="IN" style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%; mso-ansi-language: IN;">nelitian dalam bentuk persent</span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; line-height: 200%;">ase.<o:p></o:p></span></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com1tag:blogger.com,1999:blog-507948352206053201.post-55000963080644207442013-03-24T04:03:00.001-07:002013-03-24T04:10:35.838-07:00Penalaran Deduktif<!--[if gte mso 9]><xml>
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<b style="mso-bidi-font-weight: normal;">Nama <span style="mso-tab-count: 1;"> </span>: Sonia Maria Fransiska </b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Npm <span style="mso-tab-count: 1;"> </span>: 16210647 (Ganjil)</b></div>
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<b style="mso-bidi-font-weight: normal;">Kelas <span style="mso-tab-count: 1;"> </span>: 3EA18</b></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%;">Penalaran
Deduktif</span></b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%;"> </span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">proses penalaran untuk manarik kesimpulan berupa prinsip
atau sikap yang berlaku khusus berdasarkan atas fakta-fakta yang bersifat umum.
Proses penalaran ini disebut Deduksi. Kesimpulan deduktif dibentuk dengan cara
deduksi. Yakni dimulai dari hal-hal umum, menuku kepada hal-hal yang khusus
atau hal-hal yang lebih rendah proses pembentukan kesimpulan deduktif terebut
dapat dimulai dai suatu dalil atau hukum menuju kepada hal-hal yang kongkrit.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Contoh</span></b><span style="font-family: "Arial","sans-serif";"> : </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Masyarakat Indonesia
konsumtif (umum) dikarenakan adanya perubahan arti sebuah kesuksesan (khusus)
dan kegiatan imitasi (khusus) dari media-media hiburan yang menampilkan gaya
hidup konsumtif sebagai prestasi sosial dan penanda status sosial.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Penarikkan kesimpulan secara deduktif</span></b><span style="font-family: "Arial","sans-serif";"> </span><br />
<span style="font-family: "Arial","sans-serif";">mempergunakan pola berpikir
yang dinamakan silogisme. Silogisme disusun dari dua buah pernyataan dan sebuah
kesimpulan.<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
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silogisme ini disebut sebagai premis yang kemudian dibedakan menjadi<br />
<b style="mso-bidi-font-weight: normal;">1) premsi mayor</b> dan<br />
<b style="mso-bidi-font-weight: normal;">2) premis minor.</b><br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
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<span style="font-family: "Arial","sans-serif";">Kesimpulan merupakan
pengetahuan yang didapat dari penalaran deduktif berdasarkan kedua premis
tersbut. Penarikan kesimpulan secara deduktif dapat dilakukan secara langsung
dan tidak langsung. Penarikan tidak langsung ditarik dari dua premis. Penarikan
secara langsung ditarik dari satu premis.<br />
Dari contoh sebelumnya misalkan kita menyusun silogisme sebagai berikut.<br />
v Semua mahluk hidup perlu makan untuk mempertahanka hidupnya (Premis mayor)</span><br />
<span style="font-family: "Arial","sans-serif";">v Joko adalah seorang mahluk
hidup (Premis minor)</span><br />
<span style="font-family: "Arial","sans-serif";">v Jadi, Joko perlu makan
untuk mempertahakan hidupnya (Kesimpulan)</span><br />
<span style="font-family: "Arial","sans-serif";">Kesimpulan yang diambil bahwa
Joko juga perlu makan untuk mempertahankan hidupnya adalah sah menurut
penalaran deduktif, sebab kesimpulan ini ditarik secara logis dari dua premis
yang mendukungnya.<br />
Pertanyaan apakah kesimpulan ini benar harus dikembalikan kepada kebenaran
premis-premis yang mendahuluinya. Apabila kedua premis yang mendukungnya benar
maka dapat dipastikan bahwa kesimpulan yang ditariknya juga adalah benar.
Mungkin saja kesimpulannya itu salah, meskipun kedua kedua premisnya benar,
sekiranya cara penarikkan kesimpulannya tidak sah.</span><br />
<span style="font-family: "Arial","sans-serif";">Dengan demikian maka
ketepatan penarkkan kesimpulan tergantung dari tiga hal yaitu:<br />
1) kebenaran premis mayor,<br />
2) kebenaran premis minor, dan<br />
3) keabsahan penarikan kesimpulan.<br />
Apabila salah satu dari ketiga unsur itu persyaratannya tidak terpenuhi dapat
dipastikan kesimpulan yang ditariknya akan salah. Matematika adalah pengetahuan
yang disusun secara deduktif.</span><br />
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%;">Faktor-faktor
penalaran deduktif :</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"><br />
</span></b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">1.Terdapat
pada kalimat utama<br />
2.Penjelasannya berupa hal-hal yang umum<br />
3.Kebenarannya jelas dan nyata<br />
</span><span style="font-family: "Arial","sans-serif";"><br />
<b style="mso-bidi-font-weight: normal;">Contoh kutipan dari penalaran deduktif :</b><br />
<br />
</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Setiap
manusia di dunia ini tentu memiliki cita-cita dan harapan. Tidak ada satupun
orang di dunia ini yang tidak memiliki cita-cita dan harapan. Berusaha dan
berdoa adalah salah satu upaya dari mewujudkan suatu cota-cita dan harapan bagi
mereka. Sesungguhnya mereka pun ingin mewujudkan cita-cita dan harapan tersebut
dengan nyata.Oleh karena itu gapai lah cita-cita setinggi mungkin dan wujudkan
demi suatu kebahagiaan yang sempurna.<br />
<br />
Kalimat Utama dari kutipan paragraf diatas adalah : Setiap manusia di dunia ini
tentu memiliki cita-cita dan harapan.<br />
<br />
Kalimat Penjelasnya : Tidak ada satupun orang di dunia ini yang tidak
memiliki cita-cita dan harapan. Berusaha dan berdoa adalah salah satu upaya
dari mewujudkan suatu cita-cita dan harapan bagi mereka. Sesungguhnya mereka
pun ingin mewujudkan cita-cita dan harapan tersebut dengan nyata.Oleh karena
itu gapai lah cita-cita setinggi mungkin dan wujudkan demi suatu kebahagiaan
yang sempurna.</span></div>
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<![endif]-->sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com1tag:blogger.com,1999:blog-507948352206053201.post-52789205175245594002013-01-25T00:43:00.004-08:002013-01-25T00:43:57.498-08:00Jurnal Ilmiah Metode Riset 2 <div style="color: black;">
<span style="font-family: "Kristen ITC";"></span> </div>
<div style="color: black; text-align: justify;">
<span style="font-family: "Kristen ITC";"> </span></div>
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<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Nama
: Sonia Maria Fransiska </span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kelas
: 3ea18</span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">NPM
: 16210647</span></i></b><div style="color: black; text-align: justify;">
<br /></div>
<br /><div style="color: black; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">PENGARUH KUALITAS
PELAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH MANDIRI CABANG MALANG</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">TEMA : KEPUASAN KONSUMEN</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">JUDUL : PENGARUH KUALITAS PELAYANAN
TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH MANDIRI CABANG MALANG</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">OLEH : AHMAD KHOIRON , 2010</span></div>
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</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">A.
Latar belakang Masalah</span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Kualitas pelayanan dan
kepuasan pelanggan berkaitan erat. Kualitas memberikan suatu dorongan kepada
pelanggan untuk menjalin ikatan yang kuat dengan perusahaan. Ikatan seperti ini
dalam jangka panjang memungkinkan perusahaan untuk memahami dengan seksama
harapan pelanggan serta kebutuhan mereka, dengan demikian perusahaan tersebut
dapat meningkatkan kepuasan pelanggan dimana perusahaan memaksimumkan
pengalaman pelanggan yang menyenangkan dan meminimumkan atau meniadakan pengalaman
pelanggan yang kurang menyenangkan.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">B.
Tujuan Penelitian</span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Untuk mengetahui
pengaruh yang signifikan secara simultan antara kualitas pelayanan yang terdiri
dari variabel buktilangsung, keandalan, daya tanggap, jaminan, dan empati
terhadap kepuasan nasabah pada PT. Bank Syariah Mandiri Cabang Malang</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">C.
Metodologi</span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Analisis regresi
parsial </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">Y = a + bX</span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Dimana
: </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Y :
Variabel dependen </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">X :
Variabel yang nilainya tertentu</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">a :
Konstanta </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">b :
Koefisien regresi</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">D.
Hasil dan Kesimpulan</span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Berdasarkan hasil analisis
dan pembahasan mengenai pengaruh kualitas pelayanan terhadap kepuasan nasabah
dapat ditarik kesimpulan adalah Variabel kualitas pelayanan jasa meliputi
tangibels, reliability,responsiveness,assurance dan empathy berpengaruh secara
simultan atau bersama-sama terhadap kepuasan nasabah PT. Bank Syariah Mandiri
Cabang Malang</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">E.
saran dan usulan lanjutan</span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Bagi PT. Bank Syariah
Mandiri Cabang Malang, dianjurkan untuk terus menjaga dan mempertahankan
variabel keandalan. Dan meningkatkan variabel-variabel yang belum dominan,
khususnya variabel responsiveness.</span></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-71896397060678342482013-01-25T00:24:00.000-08:002013-01-25T00:24:24.944-08:00jurnal ilmiah metode riset 1<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Nama
: Sonia Maria Fransiska </span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kelas
: 3ea18</span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">NPM
: 16210647</span></i></b><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: left;">
<b><span style="color: black; font-size: 12pt;"> </span></b></div>
<div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: left;">
<b><span style="color: black; font-size: 12pt;"> </span></b></div>
<div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: left;">
<b><span style="color: black; font-size: 12pt;">Jurnal Ilmiah Metode Riset : </span></b></div>
<div align="center" class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: center;">
<b><span style="color: black; font-size: 12pt;"> </span></b></div>
<div align="center" class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: center;">
<b><span style="color: black; font-size: 12pt;">ANALISIS EFEKTIVITAS IKLAN SEBAGAI SALAH SATU STRATEGI</span></b></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div align="center" class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: center;">
<b><span style="color: black; font-size: 12pt;">PEMASARAN PERUSAHAAN PERCETAKAN DAN PENERBITAN PT.
RAMBANG</span></b></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div align="center" class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in; text-align: center;">
<b><span style="color: black; font-size: 12pt;">DENGAN MENGGUNAKAN METODE EPIC MODEL</span></b></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoListParagraphCxSpFirst" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin: 0in 0in 0in 0.75in;">
</div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoListParagraphCxSpLast" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin: 0in 0in 0in 0.75in; text-indent: -0.5in;">
<b><span style="color: black; font-size: 12pt;"><span style="mso-list: Ignore;">1.1.<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span></b><b><span style="color: black; font-size: 12pt;">Latar Belakang Masalah</span></b></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: normal; margin-bottom: 0in;">
<b><span style="color: black; font-size: 12pt;"><span style="mso-tab-count: 1;"> </span></span></b></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Periklanan mendapat sorotan tajam semenjak aspek informasi
menjadi bagian penting</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dalam bisnis, kegiatan periklanan yang efektif dipandang
mampu mempengaruhi</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">kecendrungan mengkonsumsi dalam masyarakat. </span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Periklanan yang efektif akan mengubah</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">pengetahuan publik mengenai ketersediaan dan karakteristik
beberapa produk, elastisitas</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">permintaan produk akan sangat dipengaruhi aktivitas
periklanan. Berbagai hasil penelitian</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">menunjukkan bahwa anggaran iklan berpengaruh positif
terhadap penjualan dan <i>market share</i>,</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">sebaliknya peningkatan anggaran iklan pesaing berpengaruh
negatif terhadap tingkat</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">penjualan dan <i>market share </i>pesaingnya <i>Darmadi
Durianto,(2003)</i>. Dampak iklan ternyata</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">bervariasi tergantung efektivitasnya, dengan demikian
anggaran iklan yang lebih besar tidak</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">selalu mampu mengubah penjualan dan market share dalam
tataran yang lebih besar pula.</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
</div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Aktivitas periklanan berkorelasi erat dengan biaya, dan
biaya yang besar diperlukan untuk</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">beriklan dalam hal ini PT. Rambang mengeluarkan belanja
iklan rata-rata 200 juta rupiah per</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">tahun dengan omzet penjualan rata-rata 16 milyar rupiah
per tahun, maka dari itu efektivitas</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">periklanan memperoleh perhatian yang serius, strategi dan
program yang handal diperlukan</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">untuk mencapai dampak iklan yang diinginkan, terlebih lagi
diperlukan pula teknik</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">pengukuran untuk memantau efektivitas iklan baik secara kuantitatif
maupun kualitatif.</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Berdasarkan keterangan diatas maka dapat diketahui bahwa
strategi iklan yang tepat</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">sangatlah diperlukan perusahaan agar kegiatan perusahaan
dapat berjalan dengan lancar, oleh</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">karena itu penulis tertarik untuk melakukan penelitian
terhadap strategi promosi dalam hal ini</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">iklan yang sudah dilakukan oleh Perusahaan percetakan dan
penerbitan PT Rambang, yang</span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span><div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;">diharapkan akan mampu mengatasi kurang optimalnya
periklanan yang dilakukan Perusahaan ini.</span></div>
<div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="font-family: "Courier New",Courier,monospace; line-height: 150%; margin-bottom: 0in;">
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">1.2. Perumusan Masalah</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Apakah iklan yang digunakan oleh perusahaan percetakan dan
penerbitan PT Rambang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">sudah cukup efektif dipandang dari tingkat <i>empathy </i>(empati),
<i>persuasion </i>(persuasi), <i>impact</i></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">(dampak) serta <i>communication </i>(komunikasi) di
masyarakat ?</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">1.3. Tujuan Penelitian</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Tujuan yang diharapkan dari penelitian ini adalah untuk
mengetahui efektifitas iklan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang sudah digunakan oleh PT Rambang sebagai salah satu
strategi pemasaran yang sudah</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dilakukan.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">2.1 Landasan Teori</span></b><div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Pengertian iklan secara komprehensif adalah “semua bentuk
aktivitas untuk</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">menghadirkan dan mempromosikan ide, barang, atau jasa
secara nonpersonal yang dibayar</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">oleh sponsor tertentu. Caples, Jhon, (1997) menyatakan
bahwa periklanan adalah segala</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">bentuk penyajian non personal, promosi dan ide, barang
ataupun jasa oleh sponsor tertentu</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang memerlukan pembayaran. Sedangkan menurut Darmadi
Durianto (2003) periklanan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">merupakan suatu proses komunikasi yang bertujuan untuk
membujuk atau menggiring orang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">untuk mengambil tindakan yang menguntungkan bagi pihak
pembuat iklan.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Periklanan merupakan satu dari empat alat penting yang
digunakan oleh perusahaan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">untuk memperlancar komunikasi persuasif terhadap pembelian
dan masyarakat yang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">ditargetkan. Kemudian juga definisi iklan dan periklanan
yang dipopulerkan oleh AMA</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">(American Marketing Association) adalah iklan sebagai
semua bentuk bayaran untuk</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">mengimplementasikan dan mempromosikan ide, barang atau
jasa secara non personal oleh</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">sponsor yang jelas, sedangkan periklanan adalah seluruh
proses yang meliputi penyiapan,</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">perencanaan, pelaksanaan dan pengawasan iklan (Fandy
Tjiptono, 1997:229).</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
</div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Iklan ini juga merupakan salah satu kegiatan yang
dilakukan oleh PT.Rambang dalam</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">rangka memasarkan produk-produknya. Adapun defenisi dari
Iklan menurut Batra, Rajeev,</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Jhon.G Myers, and David A. Aaker. (1996) adalah <i>“Penyampaian
informasi dari penjual</i></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<i><span style="color: black; font-size: 12pt; line-height: 150%;">kepada pembeli untuk mempengaruhi sikap dan tingkah laku”</span></i><span style="color: black; font-size: 12pt; line-height: 150%;">.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Iklan merupakan bagian dari komunikasi yang terdiri dari
berbagai kegiatan untuk</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">memberikan informasi dari komunikasi kepada pasar sasaran
akan adanya suatu produk baik</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">berupa barang, jasa dan ide. Berhasil tidaknya Iklan yang
dilakukan tergantung dari media</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">mana yang digunakan untuk mencapai sasaran, oleh karenanya
masalah pemilihan media iklan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">tidak hanya didasarkan pada perkiraan saja, melainkan
harus diperhatikan sifat-sifat iklan dan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">faktor-faktor lain yang mempengaruhi kegiatan iklan yang
dilakukan.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Menurut <i>Tjiptono (1997:240) </i>faktor-faktor yang
perlu diperhatikan dalam memilih</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">media iklan adalah :</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">a. Dana yang digunakan untuk iklan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Jumlah dana tersedia merupakan faktoir penting yang
mempengaruhi bauran iklan,</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">perusahaan yang memiliki dana yang lebih besar kegiatan
iklannya akan lebih efektif</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dibanding dengan perusahaan yang memiliki dana yang
terbatas.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;"> b. Sifat Pasar </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Beberapa sifat pasar yang mempengaruhi sifat bauran ini
meliputi : luas pasar secara</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">geografis, konsentrasi pasar, macam pembeli.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">c. Jenis Produk</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Strategi iklan yang dilakukan oleh perusahaan dipengaruhi
juga oleh jenis produksinya,</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">apakah barang konsumsi atau barang industri.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">d. Tahap-Tahap Dalam Siklus Kehidupan Barang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Strategi yang diambil untuk mengiklankan barang
dipengaruhi oleh tahap-tahap siklus</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">kehidupan barang yaitu tahap perkenalan, pertumbuhan,
kedewasaan dan tahap kejenuhan.</span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;"> Efektifitas Periklanan</span></b>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">a. </span></b><span style="color: black; font-size: 12pt; line-height: 150%;">Efektifitas
merupakan suatu pengukuran dalam arti tercapainya tujuan yang telah</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">ditentukan sebelumnya, maka efektifitas dapat
didefinisikan dengan melakukan pekerjaan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang benar. ( Drucker dan Al Fansusu, 1989:14 )</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">b. Menurut Fredy Rangkuty (1997:136) efektifitas iklan
adalah pengukuran iklan dalam arti</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">tercapainya sasaran yang telah ditentukan sebelumnya</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">Efektifitas Iklan diukur dengan Metode Epic Model</span></b>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Efektivitas iklan dapat diukur dengan menggunakan Epic
model, Darmadi Durianto</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">(2003). Epic model yang dikembangkan oleh AC Nielsen,
salah satu perusahaan peneliti</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">pemasaran terkemuka di dunia, Epic Model dan mencakup
empat dimensi kritis yaitu empati,</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">persuasi, dampak dan komunikasi (Empathy, Persuasion,
Impact and communications – EPIC)</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">berikut akan dipaparkan dimensi – dimensi dalam Epic
model.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">A. Dimensi Empati</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Dimensi empati memberikan informasi yang berharga tentang
daya tarik suatu merek.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Empati merupakan keadaan mental yang membuat seseorang
mengidentifikasikan dirinya atau</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">merasa dirinya pada keadaan perasaan atau fikiran yang
sama dengan orang atau kelompok</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">lain, Kamus besar bahasa Indonesia, (1988:228).</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Empati melibatkan afeksi dan kognisi konsumen, menurut
J.Paul Peter dan Jerry C</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Olson (1999), afeksi dan kognisi mengacu pada dua tipe
tanggapan internal psikologis yang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dimiliki konsumen terhadap rangsangan lingkungan dan
kejadian yang berlangsung. Dalam</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">bahasa yang lebih sederhana, afeksi melibatkan perasaan,
sementara kognisi melibatkan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">pemikiran, variasi tanggapan afektif dapat berupa
penilaian positif, negatif, menyenangkan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">atau tidak menyenangkan, dan konsumen dapat merasakan
empat jenis tanggapan afektif yaitu</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">emosi, perasaan khusus, suasana hati dan evaluasi yang
berbeda dalam tingkat intensitas dan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">daya improvisasinya.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">B. Dimensi Persuasi</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Dimensi persuasi menginformasikan apa yang dapat diberikan
suatu iklan untuk</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">peningkatan atau penguatan karakter suatu merek, sehingga
pemasang iklan memperoleh</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">pemahaman tentang dampak iklan terhadap keinginan konsumen
untuk membeli serta</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">memperoleh kemampuan suatu iklan dalam mengembangkan daya
tarik suatu merek.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Persuasi (<i>persuasion</i>) adalah perubahan kepercayaan,
sikap, dan keinginan berperilaku</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang disebabkan satu komunikasi promosi. Komunikasi
promosi, seperti periklanan, yang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dapat mempengaruhi konsumen dapat menggunakan dua proses
kognitif, yaitu : “jalur sentral”</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dan “Jalur periferal” menuju persuasi. Proses persuasi
yang akan dipakai ditentukan dengan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">tingkat keterlibatan konsumen dalam pesan produk . (Peter
dan Olson 1996).</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">C. Dimensi Impact</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Dimensi <i>Impact </i>menunjukkan, apakah suatu merek
dapat terlihat menonjol</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dibandingkan merek lain pada kategori yang serupa dan
apakah suatu iklan mampu melibatkan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">konsumen dalam pesan yang di sampaikan. Dampak (<i>impact</i>)
yang diinginkan dari hasil iklan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">adalah jumlah pengetahuan produk (<i>product knowledge</i>)
yang dicapai konsumen melalui</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">tingkat keterlibatan (<i>involvement</i>) konsumen dengan
produk dan atau proses pemilihan.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Konsumen memiliki tingkat pengetahuan produk (<i>levels of
product knowledge</i>) yang berbedabeda,</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">yang dapat digunakan untuk menerjemahkan informasi baru
dan membuat pilihan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">pembelian. Konsumen dapat memiliki empat tingkat
pengetahuan produk, yaitu : kelas</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">produk, bentuk produk, merek, dan model, setiap tingkat
pengetahuan suatu produk PT Rambang .</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Selain itu konsumen juga dapat memiliki tiga jenis
pengetahuan produk, yaitu</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">pengetahuan tentang ciri atau karakter produk, konsekuensi
atau manfaat positif menggunakan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">produk, dan nilai yang akan dipuaskan atau dicapai suatu
produk. Keterlibataan (involvement)</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">mengacu pada persepsi konsumen tentang pentingnya atau
relevansi personal suatu objek,</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">kejadian, atau aktifitas. Konsumen yang melihat bahwa
suatu produk memiliki konsekuensi</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang relevan secara pribadi, maka konsumen dikatakan
terlibat dengan produk tersebut dan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">memiliki hubungan dengan produk tersebut. Konsekuensi
dengan suatu produk atau suatu</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">merek memiliki aspek kognitif maupun pengaruh. Secara
kognitif, yang termasuk dalam</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">keterlibatan adalah pengaruh, seperti evaluasi prodduk.
Jika keterlibatan suatu produk tinggi,</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">maka orang akan mengalami tanggapan pengaruh yang lebih
kuat, seperti emosi dan perasaan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">yang kuat. Keterlibatan dapat berkisar dari tingkat yang
rendah – sedikit atau tidak ada</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">relevansinya – ketingkat yang moderat – ada relevansi yang
dirasakan – hingga ke tingkat</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang tinggi – relevansinya sangat dirasakan. Keterlibatan
adalah status motivasi yang</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">menggerakkan serta mengarahkan proses kognitif dan
perilaku konsumen pada saat mereka</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">membuat keputusan.</span></div>
</div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
</div>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">D. Dimensi Komunikasi</span></b></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Dimensi komunikasi memberikan informasi tentang kemampuan
konsumen dalam</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">mengingat pesan utama yang disampaikan, pemahaman
konsumen, serta kekuatan kesan yang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">ditinggalkan pesan tersebut. Perspektif pemrosesan
kognitif adalah inti untuk mengembangkan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">strategi pemasaran yang berhasil yang merupakan
permasalahan komunikasi.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Proses dimulai ketika sumber komunikasi promosi menentukan
informasi apa yang</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">harus dikomunikasikan, kemudian meng-<i>enkoding </i>pesan
tersebut dalam bentuk simbol-simbol</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">yang paling tepat (menggunakan kata, gambar, atau
tindakan). Kemudian, pesan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">ditransmisikan ke sebuah penerima melalui berbagai media,
seperti pertunjukan televisi,</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">penawaran <i>via </i>pos, <i>billboard</i>, atau majalah.
Penerima atau konsumen, jika digiring ke suatu</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">promosi, harus men<i>-dekoding </i>atau menerjemahkan maknanya.
Kemudian, konsumen dapat</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">mengambil tindakan, seperti pergi ke toko atau melakukan
pembelian.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Dua tahapan model komunikasi sangat dibutuhkan, khususnya
demi keberhasilan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">penerapan strategi promosi. Tahapan pertama terjadi ketika
pemasar menciptakan komunikasi</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">promosi untuk meng<i>-enkoding </i>suatu makna. Tahap
kedua adalah pen<i>-dekoding-</i>an, yaitu</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">konsumen masuk dan memahami informasi dalam komunikasi
promosi dan mengembangkan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">interpretasi pribadi mereka terhadap makna yang ditangkap.</span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">METODE PENELITIAN</span></b>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">3.1 Rancangan Penelitian</span></b></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Penelitian ini menggunakan desain riset deskriftif untuk
menjelaskan efektifitas iklan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Perusahaan Percetakan dan Penerbitan PT Rambang Palembang
terhadap upaya meningkatkan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">volume penjualan di Perusahaan ini.</span></div>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">3.2 Populasi, Sampel, Besar Sampel dan Tehnik Sampling</span></b></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Klasifikasi pelanggan yang datang ke PT Rambang
dikelompokkan berdasarkan ciri</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">dan karakteristik tertentu seperti pelajar/ mahasiswa, ibu
rumah tangga, wiraswasta, Instansi</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">swasta dan BUMN serta pelanggan instansi pemerintahan. Hal
itu disebabkan karena tiap- tiap</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">kelompok tersebut mempunyai karakteristik yang
berbeda-beda baik dari tuntutan pelayanan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">maupun tuntutan administrasi lainnya.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Oleh karena itu metode penarikan sampel yang digunakan
penulis dalam penelitian ini</span><span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">adalah </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">convenient sampling</span></i><span style="color: #3366ff; font-size: 12pt; line-height: 150%;">. </span><span style="color: black; font-size: 12pt; line-height: 150%;">300
responden diambil berdasarkan ketersediaan elemen dan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">kemudahan untuk mendapatkannya ( Husein Umar, 2003 :
137 ).</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Sampel (n) ditentukan sebanyak 100 konsumen yang
datang ke PT Rambang dalam</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">kurang waktu satu bulan diambil secara acak karena
menurut likert (1997:177</span><span style="color: #66669a; font-size: 12pt; line-height: 150%;">)
</span><span style="color: black; font-size: 12pt; line-height: 150%;">sampel diambil</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">paling sedikit 30,50,75,100 atau kelipatannya.</span></div>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">3.3 Variabel Penelitian</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Penelitian ini bertujuan untuk mengetahui efektifitas
iklan yang selama ini telah</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dilakukan PT. Percetakan dan Penerbit Rambang.
Indikator variabel yang akan diukur adalah</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">empati, persuasi, dampak dan komunikasi.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Tindakan yang digunakan dalam analisis dimana
efektifitas iklan diukur dengan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">tercapainya sasaran yang telah ditentukan sebelumnya
oleh PT Rambang dan indikatorindikator</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang dipakai dalam penelitian ini adalah : empati,
persuasi, dampak dan komunikasi</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">(</span><i><span style="color: black; font-size: 12pt; line-height: 150%;">Empathy, Persuation, Impact dan Comunication </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">– EPIC) dengan parameter riset
EPIC :</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">_ </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">Empathy </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">(
Empati )</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">_ </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">Persuation </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">( Persuasi )</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">_ </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">Impact </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">(
Dampak )</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">_ </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">Comunication </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">( Komunikasi )</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<b><span style="color: black; font-size: 12pt; line-height: 150%;">ANALISIS DAN PEMBAHASAN</span></b>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">Profil Responden</span></b></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Ulasan tentang efektifitas iklan pada perusahaan
percetakan dan penerbitan PT</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Rambang dengan menggunakan metode </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">EPIC model </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">akan diperjelas dengan riset yang</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">dilaksanakan dalam kurun waktu tiga (3) bulan,
Responden adalah pelanggan PT Rambang</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang sudah pernah melihat iklan PT Rambang yang
berdomisili di kota Palembang dan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">sekitarnya Riset menggunakan pendekatan survei. Data
diambil sejak pertengahan bulan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Desember 2004 sampai dengan bulan februari 2005 dengan
menggunakan kuesioner. Teknik</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">sampling yang digunakan adalah </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">convenient sampling</span></i><span style="color: #3366ff; font-size: 12pt; line-height: 150%;">. </span><span style="color: black; font-size: 12pt; line-height: 150%;">300 responden diambil berdasarkan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">ketersediaan elemen dan kemudahan untuk
mendapatkannya. Penelitian mengenai aktivitas</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">iklan PT Rambang dengan </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">EPIC model </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">dilakukan untuk mengukur
efektifitas iklan tersebut</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">terhadap dampak komunikasi.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Pengukuran dilakukan untuk mengetahui tingkat </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">empathy</span></i><span style="color: black; font-size: 12pt; line-height: 150%;">, tingkat </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">persuasi</span></i><span style="color: black; font-size: 12pt; line-height: 150%;">, tingkat</span></div>
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<i><span style="color: black; font-size: 12pt; line-height: 150%;">impact </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">dan tingkat </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">comunication</span></i><span style="color: black; font-size: 12pt; line-height: 150%;">. Dalam penelitian ini digunakan skala </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">Likert</span></i><span style="color: black; font-size: 12pt; line-height: 150%;">. </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">EPIC model</span></i></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">dari AC Nielsen juga akan dipakai untuk menghitung
efektivitas pembelanjaan dana iklan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">dengan pendekatan rasio perbandingan pangsa pikiran (</span><i><span style="color: black; font-size: 12pt; line-height: 150%;">mind share) </span></i><span style="color: black; font-size: 12pt; line-height: 150%;">yang diperoleh PT</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Rambang pada iklannya.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Penggalian terhadap responden diperoleh dari jawaban
mereka terhadap daftar</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">pertanyaan yang menyangkut profil responden maupun
atribut-atribut yang berkaitan dengan</span></div>
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<i><span style="color: black; font-size: 12pt; line-height: 150%;">EPIC model</span></i><span style="color: black; font-size: 12pt; line-height: 150%;">.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;"> </span><b><span style="color: black; font-size: 12pt; line-height: 150%;"> </span></b></div>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">Kesimpulan</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 0in;">
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Efektifitas iklan dari keempat faktor EPIC tersebut
dinyatakan efektif karena</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">berdasarkan analisaa dan pembahasan pada bab
sebelumnya didapatkan hasil perhitungan dari</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">masing-masing variabel berturut-turut adalah 3,558,
2,395, 3,570, dan 3,870. Ternyata Faktor</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Communication menjadi faktor yang paling dominan
diantara faktor lainnya. Perusahaan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">dapat lebih menekankan pada peningkatan dan
mempertahankan faktor dominan ini dalam</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">upaya mempertahankan efektifitas iklan.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Analisis regresi yang dilakukan terhadap variabel
Biaya promosi sebagai variabel</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">independen/bebas dan Volume Penjualan sebagai variabel
dependen/terikat juga menunjukkan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">efektifitas kegiatan promosi yang dilakukan secara signifikan.
Hal ini terlihat dari analisis</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">korelasi, uji F, Uji T dan parameter regresi yang
memberikan hasil yang signifikan terhadap</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">efektifitas kegiatan promosi terhadap peningkatan
volume penjualan.</span></div>
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<b><span style="color: black; font-size: 12pt; line-height: 150%;">Saran</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Untuk lebih dapat meningkatkan efektifitas iklan,
sebaiknya PT Rambang tersebut</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">menyusun perancangan program periklanan yang efektif
dalam upaya meningkatkan volume</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">penjualan.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">Adapun langkah yang harus dilakukan adalah sebagai
berikut :</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">a. Memberikan informasi yang jelas dan mempengaaruhi
khalayak untuk membeli. Dengan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">catatan informasi atau fasilitas yang disajikan
tersebut memang benar-benar ada dan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">bagus. Menetapkaan tujuan periklanan yang lebih tepat,
antara lain : melakukan iklan</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">persuasive.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">b. Keputusan tersebut sangat mempengaruhi besar keacilnya
anggaran iklan yang diperlukan.</span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;">Sebab kenaikan volume penjualan tersebut tidak terlalu
tinggi dan banyaknyaa perusahaan</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">yang bergerak dibidang yang sama.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;">
<span style="color: black; font-size: 12pt; line-height: 150%;">c. Keputusan mengenai pesan efektif haruslah menarik,
spesifik, mudah dimengerti, singkat,</span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;">dapat dipercaya, sesuai dengan keinginan pembaca dan </span><i><span style="color: black; font-size: 12pt; line-height: 150%;">persuasive.</span></i><span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
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<span style="color: black; font-size: 12pt; line-height: 150%;"> </span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<span style="color: black; font-size: 12pt; line-height: 150%;"></span></div>
<span style="font-family: "Courier New",Courier,monospace;">
</span>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-32549150039130753622013-01-19T20:04:00.001-08:002013-01-19T20:04:04.871-08:00Perilaku Konsumen - karakteristik konsumen <br />
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<b><i><u><span style="font-family: "Adobe Garamond Pro Bold","serif"; font-size: 12.0pt; line-height: 115%;">Karakteristik
dari Konsumen Indonesia (pada umumnya) dan Faktor yang Paling Mempengaruhi
Perialaku Konsumen Indonesia<o:p></o:p></span></u></i></b></div>
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<b><i><u><span style="font-family: "Adobe Garamond Pro Bold","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></u></i></b></div>
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<i><u><span style="font-family: "Adobe Caslon Pro Bold","serif";">Karakteristik dari Konsumen
Indonesia (pada umumnya)<o:p></o:p></span></u></i></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Indonesia
memilki lebih dari 220 juta penduduk dengan ratusan suku yang tersebar di
berbagai pula .Sekalipun berbeda-beda suku dan bahasa,namun pasti ada kesamaan
karakter,yang bisa dijadikan patokan bagi para marketer untuk menjalankan
strategi marketing.10 karakter unik konsumen Indonesia bisa di jadikan
referensi yang pas untuk itu.Namun Anda harus hati-hati menyelami karakter ini.<o:p></o:p></span></div>
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<i><u><span style="font-family: "Adobe Garamond Pro Bold","serif";">Karakter
dari konsumen Indonesia itu antara lain : <o:p></o:p></span></u></i></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">a. Berpikir
jangka pendek (short term perspective), ternyata sebagian besar konsumen
Indonesia hanya berpikir jangka pendek dan sulit untuk diajak berpikir jangka
panjang, salah satu cirinya adalah dengan mencari yang serba instant.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">b. Tidak
terencana (dominated by unplanned behavior). Hal ini tercermin pada kebiasaan
impulse buying, yaitu membeli produk yang kelihatannya menarik (tanpa
perencanaan sebelumnya).<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">c. Suka
berkumpul. Masyarakat Indonesia mempunyai kebiasaan suka berkumpul
(sosialisasi). Salah satu indikator terkini adalah situs social networking seperti
Facebook dan Twitter sangat diminati dan digunakan secara luas di Indonesia.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">d. Gagap
teknologi (not adaptive to high technology). Sebagian besar konsumen Indonesia
tidak begitu menguasai teknologi tinggi. Hanya sebatas pengguna biasa dan
hanya menggunakan fitur yang umum digunakan kebanyakan pengguna lain.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">e. Berorientasi
pada konteks (context, not content oriented). Konsumen kita cenderung menilai
dan memilih sesuatu dari tampilan luarnya. Dengan begitu konteks-konteks
yg meliputi suatu hal justru lebih menarik ketimbang hal itu sendiri<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";"> Faktor
yang Paling Mempengaruhi Perialaku Konsumen Indonesia<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Perilaku
pembelian konsumen sebenarnya di pengaruhi oleh faktor-faktor budaya, sosial,
pribadi, dan psikologis. Sedangkan faktor yang paling berpengaruh dan paling
luas dan paling dalam adalah faktor budaya.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Menurut
Kolter, Philip, Keller, Kevin Lane factor yang mempengaruhi
perilaku konsumen sebagai berikut :<o:p></o:p></span></div>
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<span style="font-family: 'Adobe Garamond Pro Bold', serif;"> </span></div>
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<br /></div>
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<i><span style="font-family: "Adobe Garamond Pro Bold","serif";">Faktor budaya<o:p></o:p></span></i></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Budaya,
sub-budaya, dan kelas sosial sangat penting bagi perilaku pembelian. Budaya
merupakan penentu keinginan dan perilaku pembentuk paling dasar. Anak-anak yang
sedang tumbuh mendapatkan seperangkat nilai, persepsi, preferensi, dan perilaku
dari keluarga dan lembaga-lembaga penting lainnya.<br />
Masing-masing budaya terdiri dari sejumlah sub-budaya yang lebih menampakkan
identifikasi dan sosialisasi khusus bagi para anggotanya. Sub-budaya mencakup
kebangsaan, suku, agama, ras, kelompok bagi para anggotanya. Ketika sub-budaya
menjadi besar dan cukup makmur, perusahaan akan sering merancang program
pemasaran yang cermat disana.<i><o:p></o:p></i></span></div>
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<br /></div>
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<b><i><span style="font-family: "Adobe Garamond Pro Bold","serif";"> Faktor
social<o:p></o:p></span></i></b></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Selain
faktor budaya, perilaku konsumen di pengaruhi oleh faktor-faktor sosial,
seperti kelompok acuan, keluarga, peran, dan status sosial. Kelompok acuan
terdiri dari semua kelompok yang memiliki pengaruh langsung atau tidak langsung
terhadap sikap atau perilaku orang tersebut. Keluarga meruapkan organisasi
pembelian konsumen yang paling penting dalam masyarakat dan para anggota
keluarga menjadi kelompok acuan primer yang paling berpengaruh. Peran dan
status sosial seseorang menunjukkan kedudukan orang itu setiap kelompok sosial
yang ia tempati. Peran meliputi kegiatan yang diharapkan akan dilakukan oleh
seseorang. Masing-masing peran menghasilkan status.<o:p></o:p></span></div>
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<br /></div>
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<i><span style="font-family: "Adobe Garamond Pro Bold","serif";">Faktor pribadi<o:p></o:p></span></i></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Keputusan
membeli juga di pengaruhi oleh karakteristik pribadi. Karakteristik tersebut
meliputi usia dan tahap dalam siklus hidup, pekerjaan, keadaan ekonomi,
kepribadian dan konsep diri, juga nilai dan gaya hidup pembeli.<o:p></o:p></span></div>
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<br /></div>
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<i><span style="font-family: "Adobe Garamond Pro Bold","serif";">Faktor Psikologi<o:p></o:p></span></i></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Titik
awal untuk memahami perilaku konsumen adalah adanya rangsangan pemasaran luar
seperti ekonomi, teknologi, politik, budaya. Satu perangkat psikologi
berkombinasi dengan karakteristik konsumen tertentu untuk menghasilkan proses
keputusan dan keputusan pembelian. Tugas pemasar adalah memahami apa yang
terjadi dalam kesadaran konsumen antara datangnya rangsangan pemasaran luar dengan
keputusan pembelian akhir. Empat proses psikologis (motivasi, persepsi, ingatan
dan pembelajaran) secara fundamental, mempengaruhi tanggapan konsumen terhadap
rangsangan pemasaran.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Sedangkan
menurut James F. Engel – Roger D Blackwell-Paul W. Miniart dalam saladin
terdapat tiga faktor yang mempengaruhi perilaku konsumen yaitu :<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Garamond Pro Bold","serif";">1. Pengaruh
lingkungan, terdiri dari budaya, kelas sosial, keluarga dan situasi. Sebagai
dasar utama perilaku konsumen adalah memahami pengaruh lingkungan yang membentuk
atau menghambat individu dalam mengambil keputusan berkonsumsi mereka. Konsumen
hidup dalam lingkungan yang kompleks, dimana perilaku keputusan mereka
dipengaruhi oleh keempat faktor tersebut diatas.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Garamond Pro Bold","serif";">2. Perbedaan
dan pengaruh individu, terdiri dari motivasi dan keterlibatan, pengetahuan,
sikap, kepribadian, gaya hidup, dan demografi. Perbedaan individu merupkan
faktor internal (interpersonal) yang menggerakkan serta mempengaruhi perilaku.
Kelima faktor tersebut akan memperluas pengaruh perilaku konsumen dalam proses
keputusannya.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro Bold","serif";">Sumber:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Garamond Pro Bold","serif";"><a href="http://ichwangooner08.blogspot.com/2013/01/karakteristik-dari-konsumen-indonesia.html">http://ichwangooner08.blogspot.com/2013/01/karakteristik-dari-konsumen-indonesia.html</a><o:p></o:p></span></div>
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<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-62338424801783411732013-01-17T01:24:00.000-08:002013-01-17T01:24:11.448-08:00Perilaku Konsumen<link href="file:///C:%5CDOCUME%7E1%5CPC10%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5CPC10%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5CPC10%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="line-height: normal;">
<b><span style="color: black; font-family: "Agency FB","sans-serif"; font-size: 13.5pt;">PERILAKU
KONSUMEN <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: normal;">
<b><span style="color: black; font-family: "Agency FB","sans-serif"; font-size: 13.5pt;"><span> </span>Costumer Innovationnes Definition<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Customer
innovation incorporates a number of emerging concepts and practices that help
organisations address the challenge of growth in the age of the empowered and
active customer (both business and consumer). It demands new approaches to
innovation and strategy-making that emphasise rapid capability development,
fast learning, ongoing experimentation and greater levels of collaboration in
value-creation. Customer innovation impacts upon all the following activities,
functions and disciplines: <o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Marketing
strategy and management<br />
Brand strategy and management<br />
Communications strategy<br />
Customer experience design and delivery<br />
Customer relationship management<br />
Customer service design and quality management<br />
Market-sensing and customer learning<br />
Market and customer segmentation<br />
Creativity and knowledge management including market research<br />
Partner and customer collaboration<br />
Organisational alignment and purpose (values, behaviour and beliefs)<br />
Innovation strategy and management<br />
Innovation valuation, measurement and prioritisation<br />
Strategy-making<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">For
me customer innovation is not only an important perspective on value-creation but
a whole new strategy discipline that organisations must embrace if they are to
pursue growth successfully in the future. Put another way, customer innovation
impacts the fundamental means by which value is created and growth sustained.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">One
of the difficulties I encounter when explaining the concept is that the
"Innovation" word is traditionally associated with products and
technology. There is a section in <a href="http://www.amazon.co.uk/exec/obidos/ASIN/1591397200/qid%3D1129978282/202-2363508-5843017"><span style="color: black;">The Only Sustainable Edge </span></a>by Hagel and
Seely Brown that eloquently defines Innovation from a much broader
organisational and strategic perspective:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">We
underscore the importance of innovation but we use the term more broadly than
do most executives. Executives usually think in terms of product innovation as
in generating the next wave of products that will strengthen market position.
But product-related change is only one part of the innovation challenge.
Innovation must involve capabilities; while it can occur at the product and
service level, it can also involve process innovation and even business model
innovation, such as uniquely recombining resources, practices and processes to
generate new revenue streams. For example, Wal-Mart reinvented the retail
business model by deploying a big-box retail format using a sophisticated
logistics network so that it could deliver goods to rural areas at lower
prices.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Innovation
can also vary in scope, ranging from reactive improvements to more fundamental
breakthroughs... One of the biggest challenges executives face is to know when
and how to leap in capability innovation and when to move rapidly along a more
incremental path. Innovation, as we broadly construe it, will reshape the very
nature of the firm and relationships across firms, leading to a very different
business landscape.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Although
Hagel and Seely Brown's book provides a great analysis of capability-building
and new innovation mechanisms at the edge of organisations (through new dynamic
forms of firm-firm collaboration) and specialisation, their discussion largely
omits the customer-firm colloboration, open innovation perspective. But, from
Hagel's <a href="http://edgeperspectives.typepad.com/edge_perspectives/2005/10/from_push_to_pu.html"><span style="color: black;">most recent post </span></a>and <a href="http://www.mckinseyquarterly.com/article_page.aspx?ar=1642&L2=21&L3=37&srid=9&gp=1"><span style="color: black;">article in the Mckinsey Quarterly</span></a>, this seems
like it could be the subject of their next book! Here is a quote from the
article:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 5pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Cocreation
is a powerful engine for innovation: instead of limiting it to what companies
can devise within their own borders, pull systems throw the process open to
many diverse participants, whose input can take product and service offerings
in unexpected directions that serve a much broader range of needs.
Instant-messaging networks, for instance, were initially marketed to teens as a
way to communicate more rapidly, but financial traders, among many other
people, now use them to gain an edge in rapidly moving financial markets.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 5pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 5pt;">
<u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Example
for consumer innovativeness :<o:p></o:p></span></u></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">For example, based on this
research, Tellis, who has experience launching new products via his past
service as a sales development manager at Johnson & Johnson, recommended
that businesses employ a “waterfall strategy” (i.e., a country-to-country
tiered release) versus a “sprinkler strategy” (all at one time) for new
products, making sure to vary their approach depending on the country and
product category.<i><br />
<br />
</i>Governments can apply this research when introducing new products, such as
fuel-efficient cars, and services to their citizens. “This study tells them
whom to target first in which regions,” Tellis said.<br />
<br />
Management consultant firm A. T. Kearney funded the study’s data collection,
while Don Murray, executive chairman of Resources Global Professionals,
provided the annual grant to the USC Marshall Center for Global Innovation,
which paid for the data analysis.<br />
<br />
<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><i><u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><o:p></o:p></span></u></i></div>
<div class="MsoListParagraph" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<i><u><span style="font-family: "Berlin Sans FB","sans-serif";">Compulsive Consumption :</span></u></i><i><u><span style="font-family: "Berlin Sans FB","sans-serif";"><o:p></o:p></span></u></i></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">O'Guinn
& Faber (1989:148) defined compulsive consumption as “a response to an
uncontrollable drive or desire to obtain, use or experience a feeling,
substance or activity that leads an individual to repetitively engage in a
behaviour that will ultimately cause harm to the individual and/or others.”
Research has been carried out to provide a phenomenological description to
determine whether compulsive buying is a part of compulsive consumption or not.
The conclusion reached after analysing both qualitative and quantitative data
stated that compulsive buying resembles many other compulsive consumption
behaviours like compulsive gambling, kleptomania and eating disorders (O' Guinn
& Faber, 1989:147). Hassay & Smith (1996) hold a similar view and refer
to compulsive buying as a form of compulsive consumption as well. Besides personality
traits, motivational factors also play a significant role in determining the
similarities between compulsive buyers and normal consumers. According to
O'Guinn & Faber (1989:150), if compulsive buying is similar to other
compulsive behaviours it should be motivated by “alleviation of anxiety or
tension through changes in arousal level or enhanced self-esteem, rather than
the desire for material acquisition.” Hassay & Smith (1996) also agree with
the above inference and concluded from their research that “compulsive buying
is motivated by acquisition rather than accumulation.” <o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Example
Compulsive Consumption Consumer :<o:p></o:p></span></u></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><br />
</span></u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;">Examples
include uncontrollable shopping, gambling, drug addition, alcoholism and
various food and eating disorders. It is distinctively different from impulsive
buying which is a temporary phase and centers on a specific product at a
particular moment. In contrast compulsive buying is enduring behaviour that
centers on the process of buying, not the purchases themselves.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="background: none repeat scroll 0% 0% white; line-height: normal;">
<i><u><span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">Consumer ethnocentrism
:<o:p></o:p></span></u></i></div>
<div class="MsoListParagraphCxSpMiddle" style="background: none repeat scroll 0% 0% white; line-height: normal;">
<span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;"><br />
is derived from the more general</span><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;"> psychological concept of </span><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><a href="http://en.wikipedia.org/wiki/Ethnocentrism" title="Ethnocentrism"><span style="color: windowtext; font-size: 11.5pt;">ethnocentrism</span></a></span><u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">.<br />
</span></u><span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;"><br />
Basically, ethnocentric individuals tend to view their group as superior to others.
As such, they view other groups from the perspective of their own, and reject
those that are different and accept those that are similar (Netemeyer et al.,
1991; Shimp & Sharma, 1987). This, in turn, derives from earlier
sociological theories of in-groups and out-groups (Shimp & Sharma, 1987).
Ethnocentrism, it is consistently found, is normal for an in-group to an
out-group (Jones, 1997; Ryan & Bogart, 1997).<br />
Consumer ethnocentrism specifically refers to ethnocentric views held by
consumer in one country, the in-group, towards products from another country,
the out-group (Shimp & Sharma, 1987). Consumers may believe that it is not
appropriate, and possibly even immoral, to buy products from other countries.<br />
<br />
Purchasing foreign products may be viewed as improper because it costs domestic
jobs and hurts the economy. The purchase of foreign products may even be seen
as simply unpatriotic (Klein, 2002; Netemeyer et al., 1991; Sharma, Shimp,
& Shin, 1995; Shimp & Sharma, 1987).<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: none repeat scroll 0% 0% white; line-height: normal;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="background: none repeat scroll 0% 0% white; line-height: normal;">
<u><span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">Example for
consumer ethnocentrism :</span></u><u><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><o:p></o:p></span></u></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">For example, according to Burton (2002) and Quellet (2007),
consumers are concerned with their cultural, national and ethnic identities
increasingly in more interconnected world. Some consumer researches determined
that people make their purchasing decisions on information cues. Information
cues can be intrinsic (e.g., product design) and extrinsic (e.g.,brand name,
price)(Olson, 1977; Jacoby ,1972). But extrinsic cues are likely to be used in
the absence of intrinsic cues or when their assessment is not possible(Jacoby,
Olson and Haddock, 1971 ; Olson, 1977; Jacoby, 1972 ; Jacoby, Szybillo and
Busato-Schach, 1977 ; Gerstner, 1985).</span><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">Also, according to some researches, it was thought that there is
a relationship between attitudes toward foreign retailers’ products and some
demographics characteristics such as gender, education, income and age.</span><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">When doing this research, it was aimed at determining consumer
attitudes towards foreign retailers’ products. The research starts with a
literature review which includes international retailing in Turkey, attitudes
towards purchasing foreign retailers’ products (general review), effects of age
and education level on attitudes, influence of consumer ethnocentrism on
attitudes towards foreign retailers’ products respectively. Secondly,
methodology part that has explanations about how this research was conducted,
was presented. Then, findings which derived from questionnaire results and its
SPSS analyses, are presented. At the last stage of the research, discussion,
limitations and future researches are discussed.</span><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<b><span style="color: #333333; font-family: "Berlin Sans FB","sans-serif"; font-size: 11.5pt;">Narasumber :</span></b><b><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><a href="http://chrislawer.blogs.com/chris_lawer/2005/10/defining_custom.html"><span style="color: windowtext; font-size: 11.5pt; text-decoration: none;">http://chrislawer.blogs.com/chris_lawer/2005/10/defining_custom.html</span></a><o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><a href="http://insciences.org/article.php?article_id=6602"><span style="color: windowtext; font-size: 11.5pt; text-decoration: none;">http://insciences.org/article.php?article_id=6602</span></a><o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><a href="http://www.businessteacher.org.uk/free-marketing-essays/compulsive-buying/"><span style="color: windowtext; font-size: 11.5pt; text-decoration: none;">http://www.businessteacher.org.uk/free-marketing-essays/compulsive-buying/</span></a><o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><a href="http://design-marketing-dictionary.blogspot.com/2009/11/compulsive-consumption-behaviour.html"><span style="color: windowtext; font-size: 11.5pt; text-decoration: none;">http://design-marketing-dictionary.blogspot.com/2009/11/compulsive-consumption-behaviour.html</span></a><o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;">
<b><span style="font-family: "Berlin Sans FB","sans-serif"; font-size: 12pt;"><a href="http://en.wikipedia.org/wiki/Consumer_ethnocentrism"><span style="color: windowtext; font-size: 11.5pt; text-decoration: none;">http://en.wikipedia.org/wiki/Consumer_ethnocentrism</span></a><o:p></o:p></span></b></div>
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<br />sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-43303562483128291962012-11-27T22:49:00.000-08:002012-11-27T22:49:04.485-08:00Metode Riset (Keseluruhan)<!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Nama
: Sonia Maria Fransiska </span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kelas
: 3ea18</span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">NPM
: 16210647</span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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<b><i><u><span style="color: black; font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">TEMA : Kepuasan Konsumen
Terhadap Pelayanan Mini Market di Indonesia</span></u></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Comic Sans MS"; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dijaman seperti ini Sekarang ini sudah banyak bermunculan
para usaha waralaba berbentuk mini market seperti Alfamart dan Indomaret .
karena usaha waralabasatu </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">pilihan investasi untuk orang-orang
yang ingin cepat menjadi pengusaha tetapi tidak memiliki pengetahuan cukup
piranti awal dan kelanjutan usaha ini yang disediakan oleh pemilik waralaba.
pelayanannya lebih memuaskan, kelengakapan barang dagangannya, pilihan yang
bervariasi, tempat yang nyaman, adanya promosi barang yang menggiurkan dan
harga terjangkau. Tetapi dengan ini bukan berarti warung-warung kecil mundur
atau gulung tikar, tetapi mereka tetap berusaha terus-menerus untuk memberi
pelayanan semaksimal mungkin sehingg<b><i><u>a</u></i></b> bisa menarik
perhatian konsumen kembali.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">JURNAL 1 </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Analisis
Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tema
: Kepuasan Konsumen <br />
Masalah : Pelayanan kepuasan
konsumen terhadap Alfamart Bekasi </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Judul
: Analisis terhadap kepuasan konsumen terhadap Alfamart Bekasi </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Latar belakang </span></div>
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<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pelayanan
konsumen sangat penting artinya bagi suatu perusahaan , karena tanpa
konsumen, maka tidak akan terjadi transaksi diantara keduanya . Untuk itu
kegiatan pelayanan , perusahaan haruslah berorientasi pada kepuasan
konsumen.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Rumusan Masalah </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bagaimana
kualitas karyawan pada Alfamart Bekasi ?</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bagaimana
kepuasan konsumen terhadap Alfamart Bekasi ?</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Apakah
terdapat pengaruh kualitas pelayanan karyawan terhadap konsumen pada Alfamart
bekasi ? </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tujuan Penelitian </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Untuk
mengetahui kualitas pelayanan karyawan pada Alfamart bekasi </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Untuk
mengetahui kepuasan konsumen terhadap Alfamart bekasi </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Untuk
mengetahui pengaruh kualitas pelayanan karyawan terhadap kepuasan konsumen pada
alfamart bekasi </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode
penelitian yang digunakan adalah</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode
survey dengan jenis penelitian asosiatif yaitu penelitian yang menyatakan
hubungan
sebab akibat, diantara variabel X (kualitas pelayanan karyawan) akan
mempengaruhi variabel Y (kepuasan konsumen) yang diteliti secara sistematis dan
akurat.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kelebihan:</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1. Tempatanya terjangkau</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2. Karyawannya ramah</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3. Selalu benar dalam
menghitung pembelian </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">4. Terkadang mengadakan
potongan – potongan harga</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kelemahan:</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1. Barang kurang lengkap</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2. Sarana dan prasaran
yang terkadang tidak berfungsi</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3. Tidak adanya orang
untuk menjaga parkir</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Analisis: </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Terkadang
ada saja barang yang tidak barang yang sedang dibutuhkan yang di jual di
alfamart. </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harus
lebih ditingkatakan lagi produk-produk yang dikirim oleh distributor agar
kebutuhan konsumen tetapa tersedia di alfamart sehingga konsumen tidak memilih
tempat lain karena kebutuhan mereka sudah tersedia di alfamart terdekat.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">JURNAL
2 </span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">ANALISIS
JURNAL KEPUASAN KONSUMEN PADA ALFAMART KELAPA DUA, DEPOK </span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br />
Tema : Kepuasan Konsumen<br />
Judul : Analisis Kepuasan Konsumen
Pada Alfamart Kelapa Dua, Depok<br />
Pengarang : Dewi Tri Fanny<br />
Tahun : 2011<br />
<br />
<br />
a) Latar Belakang Masalah:<br />
Dalam dunia usaha sekarang, persaingan dibidang bisnis eceran sangat ketat, dan
jumlahnya semakin bertambah, maka pihak Alfamart harus tanggap terhadap
bagaimana cara memberikan pelayanan yang mempengaruhi konsumen dalam memilih
toko untuk berbelanja sehingga konsumen memperoleh suatu kepuasan.<br />
<br />
b) Masalah:<br />
- Bagaimanakah pelayanan yang diberikan oleh Alfamart dalam melayani konsumen?
Apakah sudah cukup baik atau belum.(Meliputi fasilitas fisik, peralatan,
penampilan karyawan, dan materi promosi)<br />
- Apakah para konsumen sudah merasa puas akan pelayanan yang diberikan oleh
Alfamart.<br />
<br />
c) Tujuan Riset:<br />
Mengetahui seberapa besar pengaruh dari 8 dimensi seperti harga, lokasi,
kualitas, atribut fisik toko, sehingga Alfamart dapat menjaring konsumen untuk
berbelanja , sehingga konsumen mendapatkan kepuasan ketika berbelanja di
Alfamart.<br />
<br />
d) Teori dan Penelitian: <br />
Tingkat kepuasan konsumen atas suatu pelayanan dapat diukur dengan
membandingkan antara harapan konsumen terhadap kualitas pelayanan yang
diinginkannya dengan kenyataan yang diterimanya atau dirasakannya.<br />
<br />
e) Metode Penelitian: <br />
Metode Chi Square dan Skala likert<br />
<br />
f) Ruang Lingkup Materi<br />
Meliputi:<br />
a. Kepuasan konsumen<br />
b. Service pelayanan yang diberikan Alfamart <br />
c. Tingkat kesesuaian layanan<br />
<br />
g) Aktivitas / Kegiatan:<br />
Melakukan penelitian untuk mengetahui seberapa besar pengaruh dari 8 dimensi
seperti harga, lokasi, kualitas, atribut fisik toko, sehingga Alfamart dapat
menjaring konsumen untuk berbelanja , sehingga konsumen mendapatkan kepuasan
ketika berbelanja di Alfamart.<br />
<br />
h) Analisis:<br />
Kemudahan dan kelengkapan penyediaan berbagai produk, tanggung jawab atas
kualitas dan penetapan harga, serta tanggung jawab atas keamanan barang dan
keselamatan pengunjung maupun pembeli merupakan faktor-faktor paling sesuai
antara apa yang diharapkan dengan apa yang dirasakan konsumen.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">JURNAL
3</span></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><i><u><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Analisis
Variabel Pembentuk Kepuasan Konsumen Pada <br />
Alfamart dan Indomaret Bekasi<br />
<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span></u></i></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tema
: Kepuasan konsumen<br />
Masalah : mencari tahu variabel yang dominan
dengan menguji variabel-variabel <br />
pembentuk
kepuasan konsumen pada usaha ritel minimarket Alfamart Dan <br />
Indomaret<br />
Judul : Analisis
Variabel Pembentuk Kepuasan Konsumen Alfamart dan Indomaret Jakarta Selatan<br />
Pengarang : HENDRIKUS ARINANDA<br />
Tahun : 2010<br />
<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a)</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Latar Belakang
Masalah</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pertumbuhan
ekonomi di Indonesia mengalami perkembangan dan kemajuan yang cukup pesat.
Sektor ritel dan pusat perbelanjaan menunjukkan perkembangan yang signifikan
serta memberikan kontribusi positif dalam pemulihan ekonomi Indonesia.
Perkembangan perekonomian memegang peranan yang penting dalam mewujudkan
masyarakat yang adil dan makmur. Seiring dengan pertumbuhan ekonomi yang maju
khususnya di kota-kota besar, telah terjadi perubahan di berbagai sektor
termasuk di bidang industri dan produksi serta pada kegiatan ritel di Indonesia
menjadi usaha ekonomi berskala besar. Di sisi lain juga terjadi pergeseran gaya
hidup dari tradisional menjadi modern, sehingga menciptakan perubahan pola
belanja konsumen terutama di kota Jakarta.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bentuk
usaha ritel yang mengalami perkembangan cukup pesat adalah minimarket. Dewasa
ini bermunculan minimarket dengan berbagai fasilitas yang semakin lengkap. Pada
dasarnya keberhasilan usaha ritel terletak pada penyediaan produk sehari-hari,
baik secara kualitas maupun kuantitas serta harga yang terjangkau terutama bagi
masyarakat berpenghasilan sedang.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dengan
melihat banyaknya keinginan konsumen yang beraneka ragam, memberi peluang besar
bagi para pelaku bisnis untuk mendirikan ritel minimarket di Wilayah
Pesanggrahan Jakarta Selatan. Hal ini disebabkan karena letak daerah yang
strategis dan dikelilingi oleh komplek perumahan. Dalam hal ini penulis ingin
mengetahui kepuasan konsumen dengan mempertimbangkan variabel-variabel
pembentuk kepuasan konsumen dalam berbelanja di ritel minimarket Alfamart dan
Indomaret.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b)</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tujuan</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penulis
ingin mengidentifikasi variabel pembentuk kepuasan konsumen dan juga ingin
mengetahui variabel yang paling dominan dalam membentuk kepuasan konsumen pada
ritel minimarket Alfamart dan Indomaret.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c)</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode Penelitian</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode
Pengumpulan Data Sesuai dengan jenis penelitian yang dilakukan, yaitu
penelitian deskriptif. Maka metode pengumpulan data yang digunakan adalah metode
survei, yaitu teknik pengumpulan data primer yang diperoleh secara langsung.
Survei dilakukan kepada para konsumen ritel minimarket Alfamart yang terletak
di Jalan Bintaro Permai Raya No. 44 dan Jalan Merpati Raya No. 1, ritel
minimarket Indomaret yang terletak di JalanPesanggrahan Raya No. 3 dan Jalan M.
Saidi Raya No. 109 dengan mengajukan kuesioner kepada 100 orang responden. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Teknik
pengukuran yang digunakan adalah skala likert. Penelitian terhadap pernyataan
diberi </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">bobot
nilai 5 untuk penilaian Sangat Setuju, bobot nilai 4 untuk penilaian Setuju,
bobot nilai 3 untuk penilaian Cukup Setuju, bobot nilai 2 untuk penilaian Tidak
Setuju, bobot nilai 1 untuk penilaian Sangat Tidak Setuju. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d)</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Penelitian </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Indikator
pengukur variabel yang digunakan adalah variabel lokasi, variabel promosi,
variabel harga, variabel kelengkapan produk, dan variabel pelayanan </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">e)</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode Analisis Data </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode
penelitian yang digunakan adalah metode statistik dengan mengggunakan analisis
validitas dan reliabilitas, analisis faktor, analisis korelasi. Alat analisis
yang digunakan dalam penelitian ini adalah SPSS versi 11.0.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">g)</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kesimpulan</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dari
lima variabel yang telah diuji dan dianalisis dapat disimpulkan sebagai
berikut:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.
Hubungan antar variabel pembentuk kepuasan konsumen pada ritel minimarket
Alfamart danIndomaret adalah signifikan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2.
Variabel lokasi, promosi, harga, kelengkapan produk, dan pelayanan mampu
membentuk kepuasan konsumen pada ritel minimarket Alfamart dan Indomaret. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3.
Dari lima variabel yang paling dominan membentuk kepuasan konsumen pada ritel
minimarket Alfamart dan Indomaret adalah variabel harga.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
h) Saran </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Berdasarkan
kesimpulan diatas, maka dapat dijadikan acuan bagi para pengusaha ritel untuk
dapat memenuhi kepuasan konsumennya . dimana variabel yang paling dominan
adalah variabel harga. Maka sebaiknya para pengusaha ritel menggunakan harga
sebagai pembentuk kepusan konsumennya, sehingga nantinya makin banyak konsumen
yang berbelanja di ritel mereka.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 13.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">LATAR BELAKANG MASALAH </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><u><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">ANALISIS
MENGENAI TINGKAT KEPUASAN KONSUMEN PADA MINIMARKET</span></u></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">LATAR
BELAKANG MASALAH</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sejalan dengan
perkembangan yang berlangsung di Indonesia saat ini dari tahun ke tahun proses
pemenuhan akan kebutuhan hidup terutama yang menyangkut mengenai kebutuhan
primer serta sekunder meningkat terus menerus. Hal ini menyebabkan manusia yang
berperan sebagai konsumen menginginkan proses pembelian barang-barang kebutuhan
sehari-hari agar tercipta lebih mudah, dimana pada saat ini kita semua
mengenalnya sebagai sebuah tempat belanja yang mudah dan langsung. Hal ini
mendorong pengusaha-pengusaha untuk menanamkan modalnya dibidang usaha retail
serta memperluasnya. Dengan munculnya usaha-usaha retail baru tersebut tentu
dapat mempengaruhi pangsa pasar yang sudah ada. Untuk itu maka perlu adanya
peningkatan pelayanan terhadap konsumen serta pemulihan strategi pelayanan yang
tepat agar para konsumen yang telah dikuasai dapat dipertahankan atau bisa
meningkatkan konsumen yang sudah ada tersebut, dengan adanya hal tersebut
ternyata dapat dihadirkan oleh para pelaku bisnis usaha retail yang menempatkan
. saha-usaha retail tersebut yang telah kita kenal dengan sebutan minimarket
dalam skala kecil.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Fenomena</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Minimarket adalah
perusahaan retail yang bergerak di bidang penjualan produk-produk yang
digunakan oleh para konsumen dalam kehidupan sehari-hari.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Banyaknya kebutuhan
primer dan sekunder yang harus dipenuhi oleh para konsumen menyebabkan konsumen
tersebut menginginkan proses pembelian barang yang secara mudah dan langsung.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Harga, lokasi dan
hadiah yang ditawarkan oleh produk termasuk faktor-faktor yang dapat
mempengaruhi minat para konsumen.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Masalah</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap
harga barang yang dijual.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap
kualitas barang yang dijual.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap
fasilitas tempat yang memberikan kenyamanan bagi setiap konsumen yang melakukan
transaksi atau melakukan pembelian terhadap barang yang ditawarkan oleh
minimarket tersebut.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d. Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap
sikap para pegawai minimarket dalam melayani para konsumennya.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">e. Menurunnya
tingkat pelayanan sebagai akibat dari kegagalan dalam pelaksanaan pelayanan
yang akan menyebabkan menurunnya jumlah konsumen yang akan datang mengakibatkan
kerugian pada minimarket.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Masalah
dan tujuan </span></b><b style="mso-bidi-font-weight: normal;"><span style="background: white; font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pelayanan
Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center; text-indent: -18.0pt;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Masalah<span style="mso-tab-count: 3;"> </span> :</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen
terhadap harga barang yang dijual.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen
terhadap kualitas barang yang dijual.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen
terhadap fasilitas tempat yang memberikan kenyamanan bagi setiap konsumen
yang melakukan transaksi atau melakukan pembelian terhadap barang yang
ditawarkan oleh minimarket tersebut.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan
minimarket dalam memberikan pelayanannya bagi kepuasan para konsumen
terhadap sikap para pegawai minimarket dalam melayani para konsumennya.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurunnya
tingkat pelayanan sebagai akibat dari kegagalan dalam pelaksanaan
pelayanan yang akan menyebabkan menurunnya jumlah konsumen yang akan
datang mengakibatkan kerugian pada minimarket.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
</ul>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center; text-indent: -18.0pt;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tujuan Masalah<span style="mso-tab-count: 1;"> </span>:</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l3 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Untuk mengetahui
faktor-faktor apa saja yang mempengaruhi kepuasan konsumen minimarket.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l3 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Untuk mengetahui
seberapa besar pengaruh dari harga produk, lokasi, diskon atau hadiah yang
diberikan produk tertentu terhadap konsumen yang datang.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l3 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bagi penulis
untuk menambah pengetahuan serta memperluas wawasan dan bahan perbandingan
penelitian selanjutnya</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> . </span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 5.0pt; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Teori tentang
Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 5.0pt; mso-outline-level: 3;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> Teori Dasar</span></u></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
<b style="mso-bidi-font-weight: normal;"><u>Kepuasaan konsumen</u></b></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: 18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">(
Zeithamal: 2004: dalam Muhammad Rifai Siregar: 2011) merumuskan </span><span lang="DE" style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DE; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">kepuasan konsumen sebagai</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> “<i>costomer’s
evaluation of a product or service in terms of whether that product or service
has met their needs and expectation</i>”. Dengan demikian kepuasan konsumen
merupakan perilaku yang terbentuk terhadap barang atau jasa sebagai pembelian
produk tersebut. Kepuasan konsumen ini sangat penting karena akan berdampak
pada kelancaran bisnis atau perusahaan. Pelanggan yang merasa puas akan jasa /
produk yang digunakannya akan kembali menggunakan jasa / produk yang
ditawarkan. Hal ini akan membangun kesetiaan pelanggan.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-indent: 18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut ( Kottler: 1997: dalam Muhammad Rifai Siregar:
2011 ), Kepuasan adalah perasaan senang atau kecewa seseorang yang berasal dari
perbandingan antara kesannya terhadap kinerja suatu produk dan harapan-
harapannya. </span><span lang="DE" style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DE; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Jika produk
tersebut jauh dibawah harapan konsumen maka ia akan kecewa. Sebaliknya jika
produk tersebut memenuhi harapan konsumen, maka ia akan senang. Harapan-harapan
konsumen ini dapat diketahui dari pengalaman mereka sendiri saat menggunakan
produk tersebut, omongan-omongan orang lain, dan informasi iklan yang
dijanjikan oleh perusahaan yang menghasilkan produk tadi.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: 18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Yaitu kemauan atau keinginan para
karyawan untuk membantu dan memberikan jasa yang dibutuhkan konsumen.
Membiarkan konsumen menunggu, terutama tanpa alasan yang jelas, akan
menimbulkan kesan negative yang tidak seharusnya terjadi. Kecuali jika
kesalahan ini ditanggapi dengan cepat, maka bisa menjadi suatu yang berkesan
dan menjadi pengalaman yang menyenangkan. Atribut-atribut yang ada dalam dimensi
ini adalah ( Parasuraman: 2005 dalam Muhammad Rifai Siregar: 2011 ).</span></div>
<ol start="2" type="1"><ul type="disc">
<li class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l4 level2 lfo3; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Memberikan pelayanan yang cepat</span></li>
<li class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l4 level2 lfo3; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kerelaan untuk membantu /
menolong konsumen </span></li>
<li class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l4 level2 lfo3; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify;"><span lang="SV" style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Siap dan
tanggap untuk menangani respon permintaan dari para konsumen</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
</ul>
</ol>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut
Tjiptono (2001:160) ada beberapa strategi yang dapat dipadukan untuk meraih dan
meningkatkan kepuasan konsumen, yaitu: </span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Relationship
marketing </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Wingdings;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dalam strategi
ini hubungan transaksi antara penyedia jasa dan konsumen berkelanjutan,
tidak berakhir setelah penjualan selesai. Dengan kata lain, menjalin suatu
kemitraan jangka panjang dengan konsumen secara terus- menerus. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Superior
customer services </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Perusahaan yang
menerapkan strategi ini berusaha menawarkan pelayanan yang lebih ungggul
dibandingkan para pesaingnya. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Wingdings;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Unconditional guarantees
</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Komitmen untuk
memberikan kepuasan kepada konsumen yang akhirnya akan menjadi sumber
dinamisme penyempurnaan kualitas jasa dan kinerja perusahaan. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Wingdings;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut Kotler
(1997:503) dalam memuaskan keluhan konsumen ditemukan bahwa
perusahaan-perusahaan yang efektif dalam menyelesaikan masalah sebagai
berikut: </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mengembangkan
program pelatihan dan kriteria penerimaan karyawan yang memperhitungkan
peran perbaikan pelayanan oleh karyawan. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mengembangkan pedoman
perbaikan pelayanan yang berfokus pada pencapaian perlakuan yang memadai
dan kepuasan konsumen. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Membongkar semua
hambatan yang mempersulit konsumen untuk melakukan pengaduan, juga
mengembangkan tanggapan yang efektif termasuk memberi ganti rugi atau
kegagalan pelayanan. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mempertahankan
basis data produk dan konsumen yang memungkinkan perusahaan menganalisis
tipe dan sumber keluhan serta menyesuaikan kebijakan. </span></li>
</ul>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut
Supranto (2001:80) terdapat enam elemen evaluasi kepuasan konsumen, yaitu:</span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Product, yaitu
bagaimana konsumen merasa puas terhadap fisik produk. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sales, yaitu
pelayanan penjualan yang dilakukan oleh perusahaan. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">After sales
services, yaitu pelayanan yang diberikan kepada konsumen setelah terjadi
transaksi jual beli. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Location, yaitu
lokasi distribusi suatu barang dan jasa yang mempengaruhi kepuasan
konsumen. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Culture, yaitu
budaya atau tradisi konsumen yang dapat mempengaruhi kepuasan konsumen
akan nilai suatu produk. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Wingdings;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Time, yaitu
pengaruh waktu terhadap kualitas barang dan jasa.</span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 5.0pt; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penelitian Variabel
tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (merode
riset)</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 5.0pt; mso-outline-level: 3;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <b style="mso-bidi-font-weight: normal;">Variabel Penelitian </b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Proses
Pemilihan Tempat Berbelanja </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Konsumen
biasanya mendatangi tempat berbelanja dengan tujuan dan motif serta
pertimbangan yang bermacam-macam. Dalam memilih toko, konsumen dapat melakukan
penilaian terhadap atribut-atribut yang mempengaruhi mereka dalam memilih
tempat berbelanja. Menurut (Engel, F. James, 1995 : 257) atribut-atribut yang
mempengaruhi konsumen dalam memilih tempat berbelanja : </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penetapan harga suatu
toko harus didasarkan pada pemahaman kebutuhan dan keinginan konsumen,
pentingnya harga bagi pembeli tergantung pada sifat pembeli. Untuk menarik
konsumen untuk berbelanja, maka pengecer harus tanggap terhadap tingkat harga
yang diinginkan oleh konsumen. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Lokasi </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dalam memilih tempat
belanja yang diseleksi oleh konsumennya adalah waktu perjalanan dan
kestrategisan tempat dan kemudahan untuk mencapai tempat berbelanja tersebut.
Selain itu kemudahan dalam memarkir kendaraan, kelancaran arus lalu lintas
turut menjadi pertimbangan konsumen. Adanya tempat berbelanja lain pada lokasi
yang sama dapat menjadi kendala bagi pengecer dalam menarik konsumennya. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sifat dan Kualitas
Keragaman Barang </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kedalaman, luas dan
kualitas keragaman barang merupakan determinan dalam memilih toko dan berlaku
pada suatu hypermarket. Pada masa kini banyak toko yang berkembang dengan pesat
dalam kemampuan bersaing, karena kemampuan mereka menyusun dan menyajikan ragam
barang yang dominan. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Iklan dan Promosi </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Intensitas iklan yang
diterima atau dirasakan oleh konsumen dapat mempengaruhi konsumen dalam memilih
suatu tempat belanja. Iklan yang berisikan tentang promosi penjualan, misalnya
adanya diskon terhadap barang yang ditawarkan akan mempengaruhi konsumen dalam
berbelanja. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Personel Penjualan </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Personel penjualan
yang berpengetahuan luas dan bersedia membantu dapat sebagai pertimbangan
penting dalam memilih tempat berbelanja. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pelayanan yang
Diberikan </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemudahan pembelian
barang ternyata mempengaruhi konsumen dalam memilih toko. Selain itu
kelengkapan fasilitas yang diberikan seperti adanya ATM, juga dianggap sebagai
pelayanan yang dapat meningkatkan arus pengunjung dalam memilih tempat untuk
berbelanja. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Atribut Fisik Toko </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Fasilitas seperti
lift, penerangan, AC, toilet yang strategis dan mudah dilihat, tata letak,
penempatan lorong serta arsiteknya dapat mempengaruhi konsumen dalam memilih
toko. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Atmosfer Toko </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Arti
pentingnya atmosfer ini dinyatakan dengan istilah atmosferik toko yaitu; perancangan
secara sadar atas ruang untuk menciptakan efek tertentu pada konsumen. Banyak
pengecer yang menyadari rancanganyang menciptakan kesan nyaman dapat menarik
konsumen dalam memilih toko tersebut dibandingkan toko yang dirancang seadanya
dan menampilkan kesan tidak nyaman. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pengertian
persepsi </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Persepsi
adalah bagaimana kita melihat dunia sekitar kita. Persepsi didefinisikan
sebagai proses yang dilakukan individu untuk memilih, mengatur dan menafsirkan
stimuli ke dalam gambar yang berarti dan masuk akal mengenai dunia (Schiffman,
G. Leon., Lazar, Leslie , 2004 : 137). </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sedangkan
menurut Simamora, Bilson (2002 : 102) persepsi dapat didefinisikan sebagai
suatu proses dengan mana seorang menyeleksi, mengorganisasikan, dan
menginterprestasikan stimuli ke dalam suatu gambaran dunia yang berarti dengan
menyeluruh. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pengaruh
yang membelokkan persepsi Individu terbuka terhadap berbagai pengaruh yang
cenderung membelokkan persepsi mereka, yaitu sebagi berikut : </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penampilan fisik </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Berbagai studi
mengenai penampilan fisik telah menemukan bahwa model yang menarik lebih
persuasif dan mempunyai pengaruh yang lebih positif terhadap sikap dan perilaku
konsumen daripada model yang kelihatannya biasa saja. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Stereotip </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Stereotip ini
menimbulkan harapan mengenai bagaimana situasi, orang, atau peristiwa tertentu
akan terjadi dan berbagai stereotip ini merupakan faktor penentu yang penting
bagaimana stimuli tersebut kemudian dirasakan. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Petunjuk yang tidak
relevan </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Ketika diperlukan
untuk membuat pertimbangan yang sulit melalui persepsi, para konsumen sering
kali memberikan respon terhadap stimuli yang tidak relevan. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kesan pertama </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kesan pertama
cenderung pribadi; namun, dalam membentuk kesan yang seperti itu, penerima
belum mengetahui stimuli mana yang relevan, penting, atau yang dapat diramalkan
akan menjadi perilaku lainnya. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Terlalu cepat
mengambil kesimpulan </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Banyak orang yang
cenderung terlalu cepat mengambil kesiumpulan sebelum meneliti semua keterangan
atau bukti yang berhubungan. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Efek Halo </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Para
pakar perilaku konsumen memperluas gagasan efek halo ini meliputi penilaian
terhadap berbagai obyek atas dasar penilaian pada satu dimensi. Dengan
menggunakan definisi yang lebih luas ini, para pemasar memanfaatkan efek halo
ketika mereka memperluas merek yng berhubungan dengan satu lini produk dengan
yang lain. Pabrikan dan pedagang ritel memperoleh pengakuan dan status yang
cepat untuk produk-produk mereka dengan mengaitkannya dengan nama yang sudah
terkenal. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Faktor-faktor
yang berpengaruh terhadap persepsi pelanggan </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Faktor-faktor
yang berpengaruh terhadap pelanggan adalah : </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga yang rendah
menimbulkan persepsi produk tidak berkualitas. Harga yang terlalu rendah
menimbulkan persepsi pembeli tidak percaya kepada penjual. Sebaliknya harga
yang tinggi menimbulkan persepsi produk tersebut berkualitas harga yang terlalu
tinggi menimbulkan persepsi penjual tidak percaya terhadap pembeli. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Citra </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Citra yang baik
menimbulkan persepsi produk tidak berkualitas. Sehingga pelanggan mudah marah
untuk kesalahan terkecil sekalipun. Citra yang baik menimbulkan persepsi produk
berkualitas sehingga pelanggan memaafkan suatu kesalahan meskipun tidak untuk
kesalahan selanjutnya. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tahap pelayanan </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kepuasan pelanggan
ditentukan oleh berbagai jenis pelayanan yang didapat selama ia menggunakan
berbagai tahapan tersebut. Ketidakpuasan yang diperoleh pada tahap awal
pelayanan menimbulkan persepsi berupa kualitas pelayanan yang buruk oleh tahap
pelayanan selanjutnya, sehingga pelayanan terasa tidak puas dengan pelayanan
secara keseluruhan. </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Momen pelayanan
(situasi pelayanan) </span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Symbol;"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Situasi pelayanan
dikaitkan dengan kondisi internal pelanggan sehingga mempengaruhi kinerja
pelayanan. Kinerja pelayanan ditentukan oleh pelayanan, proses pelayanan dan
lingkup fisik dimana pelayanan diberikan. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 5.0pt; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Hipotesis Variabel
tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (merode
riset)</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Hipotesis</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Hipotesis
dalam penelitian ini adalah:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">H1:
Hubungan antar variabel pembentuk kepuasan konsumen pada ritel minimarket
Alfamart dan Indomaret adalah signifikan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">H2:
Variabel lokasi, promosi, harga, kelengkapan produk, dan pelayanan mampu
membentuk kepuasan konsumen.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 5.0pt; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metodologi Variabel
tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (merode
riset)</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">I.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Jenis Data dan Sumber Data </span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penelitian ini
menggunakan data primer yang bersumber dari responden yang diambil melalui
kuesioner yang disebarkan kepada konsumen minimarket Alfamart dan Indomaret di
Bekasi. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">II.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Populasi dan Obyek Penelitian</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pengambilan
sampel dilakukan dengan teknik sampel random yaitu pengambilan anggota sampel
dari populasi yang dilakukan secara acak tanpa memperhatikan strata yang ada
pada populasi. Mengingat besarnya populasi, maka dalam penelitian ini peneliti
mengambil sampel sebesar 20 orang konsumen pada ritel minimarket Alfamart dan
Indomaret di Perumahan Barata, Bekasi. Sedangkan obyek penelitian ini adalah
ritel minimarket Alfamart dan Indomaret di Bekasi.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">III.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode Pengambilan Data </span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode
Pengumpulan Data Sesuai dengan jenis penelitian yang dilakukan, yaitu
penelitian deskriptif. Maka metode pengumpulan data yang digunakan adalah
metode survei, yaitu teknik pengumpulan data primer yang diperoleh secara
langsung berupa opini atau pendapat dari subjek yang diteliti (responden) dengan
menjawab pernyataan-pernyataan kuesioner.Dengan mengajukan kuesioner kepada 20
orang responden. Kuesioner berbentuk pernyataan tertutup, yaitu kuesioner yang
menyajikan pernyataan dengan pilihan jawaban. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Teknik
pengukuran atau penskalaan yang digunakan adalah skala likert. Penelitian
terhadap pernyataan diberi bobot nilai 5 untuk penilaian Sangat Setuju, bobot
nilai 4 untuk penilaian Setuju, bobot nilai 3 untuk penilaian Cukup Setuju,
bobot nilai 2 untuk penilaian Tidak Setuju, bobot nilai 1 untuk penilaian
Sangat Tidak Setuju. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">IV.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Penelitian </span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Indikator pengukur
variabel yang digunakan adalah: </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1. Variabel Lokasi : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Banyaknya sarana
transportasi yang menunjang. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Lokasi dapat
dilihat dengan jelas dari tepi jalan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Lingkungan sekitar
yang asri dan teduh.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d. Tempat parkir yang
luas dan aman. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2. Variabel Iklan dan
Promosi : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Adanya iklan yang
menarik. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Informasi katalog
yang dapat dipercaya. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Adanya undian
berhadiah. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d. Adanya hadiah
langsung atas pembelian sejumlah barang tertentu. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3. Variabel Harga : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Harga barang
sesuai dengan harga pasar. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Adanya potongan
harga. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Harga produk
kompetitif dengan harga yang ditawarkan pesaing. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d. Terdapat diskon
khusus pada event tertentu. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">4. Variabel Kelengkapan
Produk : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Kelengkapan
variasi dan jenis barang yang ditawarkan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Produk yang
ditawarkan merupakan kebutuhan sehari-hari. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Produk yang
ditawarkan berkualitas. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d. Tersedia penyaji
informasi untuk barang - barang dengan harga promosi. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">5. Variabel Pelayanan
: </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">a. Pengetahuan
pramuniaga atas produk yang ditawarkan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">b. Pramuniaga yang
ramah dan sopan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">c. Proses transaksi
pembayaran yang cepat. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">d. Kasir memberikan
penjelasan yang cukup jelas mengenai cara pembayaran (tunai, </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">debet, kredit). </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">V.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Model Penlitian</span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Penelitian</span></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 21.0pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 12.15pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel</span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Keteranagan</span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Jenis</span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Notasi</span></div>
</td>
</tr>
<tr style="height: 12.9pt; mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Y1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kepuasan konsumen</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Terikat</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Ykk</span></div>
</td>
</tr>
<tr style="height: 12.15pt; mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">X1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Lokasi</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Xl</span></div>
</td>
</tr>
<tr style="height: 12.9pt; mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">X2</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Iklan dan Promosi</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Xip</span></div>
</td>
</tr>
<tr style="height: 12.9pt; mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">X3</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Xh</span></div>
</td>
</tr>
<tr style="height: 12.15pt; mso-yfti-irow: 5;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">X4</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kelengkapan Produk</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Xkp</span></div>
</td>
</tr>
<tr style="height: 12.9pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pelayanan</span></div>
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<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Variabel Bebas</span></div>
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Xp</span></div>
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dari tabel diatas
maka akan didapat model penelitian sebagai berikut:</span></div>
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Ykk = Xl + Xip + Xh +
Xkp + Xp + e</span></div>
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<br /></div>
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">VI.</span><span style="font-family: "Comic Sans MS"; font-size: 7.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode Analisis Data </span></b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metode
penelitian yang digunakan adalah metode statistik dengan mengggunakan analisis
validitas dan reliabilitas, analisis faktor, analisis korelasi. Alat analisis
yang digunakan dalam penelitian ini adalah SPSS versi 11.0. karena keterbatasan
waktu, maka jumlah sampel yang ditetapkan sebanyak 20 orang.</span></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-7135626098627251622012-11-27T22:33:00.002-08:002012-11-27T22:33:39.969-08:00Metodologi Variabel tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (merode riset)<!--[if gte mso 9]><xml>
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mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Metodologi
Variabel tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi
(merode riset)</span></b></div>
<div class="MsoNormalCxSpMiddle" style="text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">I.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">Jenis Data dan Sumber Data </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Penelitian ini menggunakan data
primer yang bersumber dari responden yang diambil melalui kuesioner yang
disebarkan kepada konsumen minimarket Alfamart dan Indomaret di Bekasi. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">II.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Populasi
dan Obyek Penelitian</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pengambilan sampel dilakukan dengan
teknik sampel random yaitu pengambilan anggota sampel dari populasi yang dilakukan
secara acak tanpa memperhatikan strata yang ada pada populasi. Mengingat
besarnya populasi, maka dalam penelitian ini peneliti mengambil sampel sebesar
20 orang konsumen pada ritel minimarket Alfamart dan Indomaret di Perumahan
Barata, Bekasi. Sedangkan obyek penelitian ini adalah ritel minimarket Alfamart
dan Indomaret di Bekasi.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">III.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Metode
Pengambilan Data </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Metode Pengumpulan Data Sesuai
dengan jenis penelitian yang dilakukan, yaitu penelitian deskriptif. Maka
metode pengumpulan data yang digunakan adalah metode survei, yaitu teknik
pengumpulan data primer yang diperoleh secara langsung berupa opini atau
pendapat dari subjek yang diteliti (responden) dengan menjawab pernyataan-pernyataan
kuesioner.Dengan mengajukan kuesioner kepada 20 orang responden. Kuesioner
berbentuk pernyataan tertutup, yaitu kuesioner yang menyajikan pernyataan
dengan pilihan jawaban. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Teknik pengukuran atau penskalaan
yang digunakan adalah skala likert. Penelitian terhadap pernyataan diberi bobot
nilai 5 untuk penilaian Sangat Setuju, bobot nilai 4 untuk penilaian Setuju,
bobot nilai 3 untuk penilaian Cukup Setuju, bobot nilai 2 untuk penilaian Tidak
Setuju, bobot nilai 1 untuk penilaian Sangat Tidak Setuju. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">IV.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Penelitian </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Indikator pengukur variabel yang
digunakan adalah: </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. Variabel Lokasi : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Banyaknya sarana transportasi
yang menunjang. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Lokasi dapat dilihat dengan jelas
dari tepi jalan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Lingkungan sekitar yang asri dan
teduh.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Tempat parkir yang luas dan aman.
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Variabel Iklan dan Promosi : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Adanya iklan yang menarik. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Informasi katalog yang dapat
dipercaya. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Adanya undian berhadiah. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Adanya hadiah langsung atas
pembelian sejumlah barang tertentu. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. Variabel Harga : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Harga barang sesuai dengan harga
pasar. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Adanya potongan harga. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Harga produk kompetitif dengan
harga yang ditawarkan pesaing. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Terdapat diskon khusus pada event
tertentu. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">4. Variabel Kelengkapan Produk : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Kelengkapan variasi dan jenis
barang yang ditawarkan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Produk yang ditawarkan merupakan
kebutuhan sehari-hari. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Produk yang ditawarkan
berkualitas. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Tersedia penyaji informasi untuk
barang - barang dengan harga promosi. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">5. Variabel Pelayanan : </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Pengetahuan pramuniaga atas
produk yang ditawarkan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Pramuniaga yang ramah dan sopan. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Proses transaksi pembayaran yang
cepat. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Kasir memberikan penjelasan yang
cukup jelas mengenai cara pembayaran (tunai, </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">debet, kredit). </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">V.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Model
Penlitian</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel Penelitian</span></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 21.0pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 12.15pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel</span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Keteranagan</span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jenis</span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Notasi</span></div>
</td>
</tr>
<tr style="height: 12.9pt; mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Y1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Kepuasan
konsumen</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Terikat</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Ykk</span></div>
</td>
</tr>
<tr style="height: 12.15pt; mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">X1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Lokasi</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Bebas</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Xl</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">X2</span></div>
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<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Iklan
dan Promosi</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Xip</span></div>
</td>
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<tr style="height: 12.9pt; mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">X3</span></div>
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<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Harga</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Xh</span></div>
</td>
</tr>
<tr style="height: 12.15pt; mso-yfti-irow: 5;">
<td style="border-top: none; border: solid black 1.0pt; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 53.2pt;" valign="top" width="71">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">X4</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Kelengkapan
Produk</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.15pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Bebas</span></div>
</td>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Xkp</span></div>
</td>
</tr>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">X5</span></div>
</td>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pelayanan</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.8pt;" valign="top" width="137">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Variabel
Bebas</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.9pt; mso-border-alt: solid black .5pt; mso-border-bottom-themecolor: text1; mso-border-left-alt: solid black .5pt; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: solid black .5pt; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 45.0pt;" valign="top" width="60">
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Xp</span></div>
</td>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Dari tabel diatas maka akan didapat
model penelitian sebagai berikut:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Ykk = Xl + Xip + Xh + Xkp + Xp + e</span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-indent: -18.0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">VI.</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt; mso-fareast-font-family: "Times New Roman";">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Metode
Analisis Data </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Metode penelitian yang digunakan
adalah metode statistik dengan mengggunakan analisis validitas dan
reliabilitas, analisis faktor, analisis korelasi. Alat analisis yang digunakan
dalam penelitian ini adalah SPSS versi 11.0. karena keterbatasan waktu, maka
jumlah sampel yang ditetapkan sebanyak 20 orang.</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoNormal">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-56564335554927963812012-11-27T22:26:00.002-08:002012-11-27T22:26:34.951-08:00Hipotesis Variabel tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (merode riset)<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Hipotesis
Variabel tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi
(merode riset)</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Hipotesis dalam penelitian ini
adalah:</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">H1: Hubungan antar variabel
pembentuk kepuasan konsumen pada ritel minimarket Alfamart dan Indomaret adalah
signifikan. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">H2: Variabel lokasi, promosi, harga,
kelengkapan produk, dan pelayanan mampu membentuk kepuasan konsumen.</span></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-55305229431980933942012-11-27T22:21:00.001-08:002012-11-27T22:21:46.548-08:00Penelitian Variabel tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (merode riset)<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penelitian
Variabel tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi
(merode riset)</span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <b style="mso-bidi-font-weight: normal;">Variabel Penelitian </b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Proses
Pemilihan Tempat Berbelanja </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Konsumen
biasanya mendatangi tempat berbelanja dengan tujuan dan motif serta
pertimbangan yang bermacam-macam. Dalam memilih toko, konsumen dapat melakukan
penilaian terhadap atribut-atribut yang mempengaruhi mereka dalam memilih
tempat berbelanja. Menurut (Engel, F. James, 1995 : 257) atribut-atribut yang
mempengaruhi konsumen dalam memilih tempat berbelanja : </span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penetapan
harga suatu toko harus didasarkan pada pemahaman kebutuhan dan keinginan
konsumen, pentingnya harga bagi pembeli tergantung pada sifat pembeli. Untuk
menarik konsumen untuk berbelanja, maka pengecer harus tanggap terhadap tingkat
harga yang diinginkan oleh konsumen. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Lokasi
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dalam
memilih tempat belanja yang diseleksi oleh konsumennya adalah waktu perjalanan
dan kestrategisan tempat dan kemudahan untuk mencapai tempat berbelanja
tersebut. Selain itu kemudahan dalam memarkir kendaraan, kelancaran arus lalu
lintas turut menjadi pertimbangan konsumen. Adanya tempat berbelanja lain pada
lokasi yang sama dapat menjadi kendala bagi pengecer dalam menarik konsumennya.
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sifat
dan Kualitas Keragaman Barang </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kedalaman,
luas dan kualitas keragaman barang merupakan determinan dalam memilih toko dan
berlaku pada suatu hypermarket. Pada masa kini banyak toko yang berkembang
dengan pesat dalam kemampuan bersaing, karena kemampuan mereka menyusun dan
menyajikan ragam barang yang dominan. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Iklan
dan Promosi </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Intensitas
iklan yang diterima atau dirasakan oleh konsumen dapat mempengaruhi konsumen
dalam memilih suatu tempat belanja. Iklan yang berisikan tentang promosi
penjualan, misalnya adanya diskon terhadap barang yang ditawarkan akan
mempengaruhi konsumen dalam berbelanja. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Personel
Penjualan </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Personel
penjualan yang berpengetahuan luas dan bersedia membantu dapat sebagai
pertimbangan penting dalam memilih tempat berbelanja. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pelayanan
yang Diberikan </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemudahan
pembelian barang ternyata mempengaruhi konsumen dalam memilih toko. Selain itu
kelengkapan fasilitas yang diberikan seperti adanya ATM, juga dianggap sebagai
pelayanan yang dapat meningkatkan arus pengunjung dalam memilih tempat untuk
berbelanja. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Atribut
Fisik Toko </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Fasilitas
seperti lift, penerangan, AC, toilet yang strategis dan mudah dilihat, tata
letak, penempatan lorong serta arsiteknya dapat mempengaruhi konsumen dalam
memilih toko. </span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Atmosfer
Toko </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Arti
pentingnya atmosfer ini dinyatakan dengan istilah atmosferik toko yaitu;
perancangan secara sadar atas ruang untuk menciptakan efek tertentu pada
konsumen. Banyak pengecer yang menyadari rancanganyang menciptakan kesan nyaman
dapat menarik konsumen dalam memilih toko tersebut dibandingkan toko yang
dirancang seadanya dan menampilkan kesan tidak nyaman. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pengertian
persepsi </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Persepsi
adalah bagaimana kita melihat dunia sekitar kita. Persepsi didefinisikan
sebagai proses yang dilakukan individu untuk memilih, mengatur dan menafsirkan
stimuli ke dalam gambar yang berarti dan masuk akal mengenai dunia (Schiffman,
G. Leon., Lazar, Leslie , 2004 : 137). </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sedangkan
menurut Simamora, Bilson (2002 : 102) persepsi dapat didefinisikan sebagai
suatu proses dengan mana seorang menyeleksi, mengorganisasikan, dan
menginterprestasikan stimuli ke dalam suatu gambaran dunia yang berarti dengan
menyeluruh. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Pengaruh
yang membelokkan persepsi Individu terbuka terhadap berbagai pengaruh yang
cenderung membelokkan persepsi mereka, yaitu sebagi berikut : </span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Penampilan
fisik </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Berbagai
studi mengenai penampilan fisik telah menemukan bahwa model yang menarik lebih
persuasif dan mempunyai pengaruh yang lebih positif terhadap sikap dan perilaku
konsumen daripada model yang kelihatannya biasa saja. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Stereotip
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Stereotip
ini menimbulkan harapan mengenai bagaimana situasi, orang, atau peristiwa
tertentu akan terjadi dan berbagai stereotip ini merupakan faktor penentu yang
penting bagaimana stimuli tersebut kemudian dirasakan. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Petunjuk
yang tidak relevan </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Ketika
diperlukan untuk membuat pertimbangan yang sulit melalui persepsi, para
konsumen sering kali memberikan respon terhadap stimuli yang tidak relevan. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kesan
pertama </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kesan
pertama cenderung pribadi; namun, dalam membentuk kesan yang seperti itu,
penerima belum mengetahui stimuli mana yang relevan, penting, atau yang dapat
diramalkan akan menjadi perilaku lainnya. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Terlalu
cepat mengambil kesimpulan </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Banyak
orang yang cenderung terlalu cepat mengambil kesiumpulan sebelum meneliti semua
keterangan atau bukti yang berhubungan. </span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Efek
Halo </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Para
pakar perilaku konsumen memperluas gagasan efek halo ini meliputi penilaian
terhadap berbagai obyek atas dasar penilaian pada satu dimensi. Dengan
menggunakan definisi yang lebih luas ini, para pemasar memanfaatkan efek halo
ketika mereka memperluas merek yng berhubungan dengan satu lini produk dengan
yang lain. Pabrikan dan pedagang ritel memperoleh pengakuan dan status yang
cepat untuk produk-produk mereka dengan mengaitkannya dengan nama yang sudah
terkenal. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Faktor-faktor
yang berpengaruh terhadap persepsi pelanggan </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Faktor-faktor
yang berpengaruh terhadap pelanggan adalah : </span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Harga
yang rendah menimbulkan persepsi produk tidak berkualitas. Harga yang terlalu
rendah menimbulkan persepsi pembeli tidak percaya kepada penjual. Sebaliknya
harga yang tinggi menimbulkan persepsi produk tersebut berkualitas harga yang
terlalu tinggi menimbulkan persepsi penjual tidak percaya terhadap pembeli. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Citra
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Citra
yang baik menimbulkan persepsi produk tidak berkualitas. Sehingga pelanggan
mudah marah untuk kesalahan terkecil sekalipun. Citra yang baik menimbulkan
persepsi produk berkualitas sehingga pelanggan memaafkan suatu kesalahan
meskipun tidak untuk kesalahan selanjutnya. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Tahap
pelayanan </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kepuasan
pelanggan ditentukan oleh berbagai jenis pelayanan yang didapat selama ia
menggunakan berbagai tahapan tersebut. Ketidakpuasan yang diperoleh pada tahap
awal pelayanan menimbulkan persepsi berupa kualitas pelayanan yang buruk oleh
tahap pelayanan selanjutnya, sehingga pelayanan terasa tidak puas dengan
pelayanan secara keseluruhan. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Momen
pelayanan (situasi pelayanan) </span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Comic Sans MS"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Situasi
pelayanan dikaitkan dengan kondisi internal pelanggan sehingga mempengaruhi
kinerja pelayanan. Kinerja pelayanan ditentukan oleh pelayanan, proses
pelayanan dan lingkup fisik dimana pelayanan diberikan. </span></div>
<div class="MsoNormalCxSpFirst" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -14.25pt;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-22162918541792506812012-11-27T22:15:00.001-08:002012-11-27T22:15:16.789-08:00Teori tentang Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (metode riset)<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Teori tentang Pelayanan Terhadap
Kepuasan Konsumen Pada Alfamart di Bekasi</span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: -18.0pt;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> Teori Dasar</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> <b style="mso-bidi-font-weight: normal;"><u>Kepuasaan
konsumen</u></b></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; text-align: justify; text-indent: 18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">(
Zeithamal: 2004: dalam Muhammad Rifai Siregar: 2011) merumuskan </span><span lang="DE" style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DE; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">kepuasan konsumen sebagai</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> “<i>costomer’s
evaluation of a product or service in terms of whether that product or service
has met their needs and expectation</i>”. Dengan demikian kepuasan konsumen
merupakan perilaku yang terbentuk terhadap barang atau jasa sebagai pembelian
produk tersebut. Kepuasan konsumen ini sangat penting karena akan berdampak
pada kelancaran bisnis atau perusahaan. Pelanggan yang merasa puas akan jasa /
produk yang digunakannya akan kembali menggunakan jasa / produk yang
ditawarkan. Hal ini akan membangun kesetiaan pelanggan.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; text-align: justify; text-autospace: none; text-indent: 18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut ( Kottler: 1997: dalam Muhammad Rifai Siregar:
2011 ), Kepuasan adalah perasaan senang atau kecewa seseorang yang berasal dari
perbandingan antara kesannya terhadap kinerja suatu produk dan harapan-
harapannya. </span><span lang="DE" style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DE; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Jika produk tersebut
jauh dibawah harapan konsumen maka ia akan kecewa. Sebaliknya jika produk
tersebut memenuhi harapan konsumen, maka ia akan senang. Harapan-harapan
konsumen ini dapat diketahui dari pengalaman mereka sendiri saat menggunakan
produk tersebut, omongan-omongan orang lain, dan informasi iklan yang
dijanjikan oleh perusahaan yang menghasilkan produk tadi.</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: 18.0pt;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Yaitu kemauan atau keinginan para
karyawan untuk membantu dan memberikan jasa yang dibutuhkan konsumen.
Membiarkan konsumen menunggu, terutama tanpa alasan yang jelas, akan
menimbulkan kesan negative yang tidak seharusnya terjadi. Kecuali jika
kesalahan ini ditanggapi dengan cepat, maka bisa menjadi suatu yang berkesan
dan menjadi pengalaman yang menyenangkan. Atribut-atribut yang ada dalam
dimensi ini adalah ( Parasuraman: 2005 dalam Muhammad Rifai Siregar: 2011
).</span></div>
<ol start="2" type="1"><ul type="disc">
<li class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level2 lfo1; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Memberikan pelayanan yang cepat</span></li>
<li class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level2 lfo1; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify;"><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kerelaan untuk membantu /
menolong konsumen </span></li>
<li class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level2 lfo1; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify;"><span lang="SV" style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Siap dan
tanggap untuk menangani respon permintaan dari para konsumen</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></li>
</ul>
</ol>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut
Tjiptono (2001:160) ada beberapa strategi yang dapat dipadukan untuk meraih dan
meningkatkan kepuasan konsumen, yaitu: </span></div>
<ul>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Relationship
marketing </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dalam
strategi ini hubungan transaksi antara penyedia jasa dan konsumen
berkelanjutan, tidak berakhir setelah penjualan selesai. Dengan kata lain,
menjalin suatu kemitraan jangka panjang dengan konsumen secara terus- menerus. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Superior
customer services </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Perusahaan
yang menerapkan strategi ini berusaha menawarkan pelayanan yang lebih ungggul
dibandingkan para pesaingnya. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Unconditional
guarantees </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Komitmen
untuk memberikan kepuasan kepada konsumen yang akhirnya akan menjadi sumber
dinamisme penyempurnaan kualitas jasa dan kinerja perusahaan. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut
Kotler (1997:503) dalam memuaskan keluhan konsumen ditemukan bahwa
perusahaan-perusahaan yang efektif dalam menyelesaikan masalah sebagai berikut:
</span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mengembangkan
program pelatihan dan kriteria penerimaan karyawan yang memperhitungkan peran
perbaikan pelayanan oleh karyawan. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mengembangkan
pedoman perbaikan pelayanan yang berfokus pada pencapaian perlakuan yang
memadai dan kepuasan konsumen. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Membongkar
semua hambatan yang mempersulit konsumen untuk melakukan pengaduan, juga
mengembangkan tanggapan yang efektif termasuk memberi ganti rugi atau kegagalan
pelayanan. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Mempertahankan
basis data produk dan konsumen yang memungkinkan perusahaan menganalisis tipe
dan sumber keluhan serta menyesuaikan kebijakan. </span></li>
</ul>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurut
Supranto (2001:80) terdapat enam elemen evaluasi kepuasan konsumen, yaitu:</span></div>
<ul>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Product,
yaitu bagaimana konsumen merasa puas terhadap fisik produk. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sales,
yaitu pelayanan penjualan yang dilakukan oleh perusahaan. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">After
sales services, yaitu pelayanan yang diberikan kepada konsumen setelah terjadi
transaksi jual beli. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Location,
yaitu lokasi distribusi suatu barang dan jasa yang mempengaruhi kepuasan
konsumen. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Culture,
yaitu budaya atau tradisi konsumen yang dapat mempengaruhi kepuasan konsumen
akan nilai suatu produk. </span></li>
<li><span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Time,
yaitu pengaruh waktu terhadap kualitas barang dan jasa.</span><span style="font-family: "Comic Sans MS";"> </span></li>
</ul>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-76031842159632759352012-11-27T22:05:00.003-08:002012-11-27T22:05:27.815-08:00Masalah dan Tujuan Pelayanan Terhadap Kepuasan Konsumen Pada Alfamart di Bekasi (Metode Riset)<h3 class="post-title entry-title" itemprop="name">
<a href="http://soniamariafransiskayahoo.blogspot.com/2012/11/masalah-dan-tujuan-pelayanan-terhadap.html"><br /></a>
</h3>
<div class="post-header">
</div>
<b><span style="font-family: "Lucida Calligraphy"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Masalah dan tujuan </span></b><b style="mso-bidi-font-weight: normal;"><span style="background: white; font-family: "Lucida Calligraphy"; font-size: 14.0pt;">Pelayanan Terhadap Kepuasan Konsumen
Pada Alfamart di Bekasi</span></b><b><span style="font-family: "Lucida Calligraphy"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></b>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center; text-indent: -18pt;">
<b><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Masalah<span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 2;"> : </span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify; text-indent: -18.0pt;">
</div>
<ul>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan minimarket
dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap harga barang
yang dijual.</span></li>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan minimarket
dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap kualitas
barang yang dijual.</span></li>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan minimarket
dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap fasilitas
tempat yang memberikan kenyamanan bagi setiap konsumen yang melakukan transaksi
atau melakukan pembelian terhadap barang yang ditawarkan oleh minimarket
tersebut.</span></li>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Kemampuan minimarket
dalam memberikan pelayanannya bagi kepuasan para konsumen terhadap sikap para
pegawai minimarket dalam melayani para konsumennya.</span></li>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Menurunnya tingkat
pelayanan sebagai akibat dari kegagalan dalam pelaksanaan pelayanan yang akan
menyebabkan menurunnya jumlah konsumen yang akan datang mengakibatkan kerugian
pada minimarket.</span></li>
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mengetahui faktor-faktor apa saja yang mempengaruhi kepuasan konsumen
minimarket.</span></li>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Comic Sans MS"; mso-fareast-font-family: "Comic Sans MS";"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Untuk
mengetahui seberapa besar pengaruh dari harga produk, lokasi, diskon atau
hadiah yang diberikan produk tertentu terhadap konsumen yang datang.</span></li>
<li><span style="font-family: "Comic Sans MS"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Bagi penulis untuk
menambah pengetahuan serta memperluas wawasan dan bahan perbandingan penelitian
selanjutnya</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> .</span><span style="font-family: "Comic Sans MS"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span>
</li>
</ul>
sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-48151692524551538152012-10-23T00:03:00.002-07:002012-10-23T00:03:38.704-07:00LATAR BELAKANG MASALAH <link href="file:///C:%5CDOCUME%7E1%5CEKAARD%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5CEKAARD%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5CEKAARD%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><!--[if gte mso 9]><xml>
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<b><u><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">ANALISIS
MENGENAI TINGKAT KEPUASAN KONSUMEN PADA MINIMARKET</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">LATAR
BELAKANG MASALAH</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 12pt; line-height: 115%;">Sejalan
dengan perkembangan yang berlangsung di Indonesia saat ini dari tahun ke tahun
proses pemenuhan akan kebutuhan hidup terutama yang menyangkut mengenai
kebutuhan primer serta sekunder meningkat terus menerus. Hal ini menyebabkan
manusia yang berperan sebagai konsumen menginginkan proses pembelian
barang-barang kebutuhan sehari-hari agar tercipta lebih mudah, dimana pada saat
ini kita semua mengenalnya sebagai sebuah tempat belanja yang mudah dan
langsung. Hal ini mendorong pengusaha-pengusaha untuk menanamkan modalnya
dibidang usaha retail serta memperluasnya. Dengan munculnya usaha-usaha retail
baru tersebut tentu dapat mempengaruhi pangsa pasar yang sudah ada. Untuk itu
maka perlu adanya peningkatan pelayanan terhadap konsumen serta pemulihan
strategi pelayanan yang tepat agar para konsumen yang telah dikuasai dapat
dipertahankan atau bisa meningkatkan konsumen yang sudah ada tersebut, dengan
adanya hal tersebut ternyata dapat dihadirkan oleh para pelaku bisnis usaha
retail yang menempatkan . saha-usaha retail tersebut yang telah kita kenal
dengan sebutan minimarket dalam skala kecil.<o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Fenomena</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">a</span><span style="font-size: 12pt;">. Minimarket adalah perusahaan retail yang bergerak di
bidang penjualan produk-produk yang digunakan oleh para konsumen dalam
kehidupan sehari-hari.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-size: 12pt;">b. Banyaknya kebutuhan primer dan
sekunder yang harus dipenuhi oleh para konsumen menyebabkan konsumen tersebut
menginginkan proses pembelian barang yang secara mudah dan langsung.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-size: 12pt;">c. Harga, lokasi dan hadiah yang
ditawarkan oleh produk termasuk faktor-faktor yang dapat mempengaruhi minat
para konsumen.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Masalah</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">a</span><span style="font-size: 12pt;">. Kemampuan minimarket dalam memberikan pelayanannya bagi
kepuasan para konsumen terhadap harga barang yang dijual.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-size: 12pt;">b. Kemampuan minimarket dalam
memberikan pelayanannya bagi kepuasan para konsumen terhadap kualitas barang
yang dijual.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-size: 12pt;">c. Kemampuan minimarket dalam
memberikan pelayanannya bagi kepuasan para konsumen terhadap fasilitas tempat
yang memberikan kenyamanan bagi setiap konsumen yang melakukan transaksi atau
melakukan pembelian terhadap barang yang ditawarkan oleh minimarket tersebut.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-size: 12pt;">d. Kemampuan minimarket dalam
memberikan pelayanannya bagi kepuasan para konsumen terhadap sikap para pegawai
minimarket dalam melayani para konsumennya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-size: 12pt;">e. Menurunnya tingkat pelayanan
sebagai akibat dari kegagalan dalam pelaksanaan pelayanan yang akan menyebabkan
menurunnya jumlah konsumen yang akan datang mengakibatkan kerugian pada
minimarket.<o:p></o:p></span></div>
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<br />sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0tag:blogger.com,1999:blog-507948352206053201.post-47312781195930149572012-10-23T00:02:00.000-07:002012-11-27T22:40:20.705-08:00JURNAL 3<link href="file:///C:%5CDOCUME%7E1%5CEKAARD%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5CEKAARD%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5CEKAARD%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<b><i><span style="font-size: 14pt; line-height: 115%;">JURNAL 3<o:p></o:p></span></i></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<b><i><u><span style="font-family: "Times New Roman","serif"; font-size: 14pt;">Analisis
Variabel Pembentuk Kepuasan Konsumen Pada <br />
Alfamart dan Indomaret Jakarta Selatan<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span></u></i></b><b><i><u><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></u></i></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Tema
: Kepuasan konsumen<br />
Masalah : mencari tahu variabel yang dominan
dengan menguji variabel-variabel <br />
pembentuk
kepuasan konsumen pada usaha ritel minimarket Alfamart Dan <br />
Indomaret<br />
Judul : Analisis
Variabel Pembentuk Kepuasan Konsumen Alfamart dan Indomaret Jakarta Selatan<br />
Pengarang : HENDRIKUS ARINANDA<br />
Tahun : 2010<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">a)</span><span style="font-family: "Times New Roman","serif"; font-size: 7pt;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Latar Belakang Masalah<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Pertumbuhan
ekonomi di Indonesia mengalami perkembangan dan kemajuan yang cukup pesat.
Sektor ritel dan pusat perbelanjaan menunjukkan perkembangan yang signifikan
serta memberikan kontribusi positif dalam pemulihan ekonomi Indonesia.
Perkembangan perekonomian memegang peranan yang penting dalam mewujudkan
masyarakat yang adil dan makmur. Seiring dengan pertumbuhan ekonomi yang maju
khususnya di kota-kota besar, telah terjadi perubahan di berbagai sektor
termasuk di bidang industri dan produksi serta pada kegiatan ritel di Indonesia
menjadi usaha ekonomi berskala besar. Di sisi lain juga terjadi pergeseran gaya
hidup dari tradisional menjadi modern, sehingga menciptakan perubahan pola
belanja konsumen terutama di kota Jakarta.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Bentuk usaha
ritel yang mengalami perkembangan cukup pesat adalah minimarket. Dewasa ini
bermunculan minimarket dengan berbagai fasilitas yang semakin lengkap. Pada
dasarnya keberhasilan usaha ritel terletak pada penyediaan produk sehari-hari,
baik secara kualitas maupun kuantitas serta harga yang terjangkau terutama bagi
masyarakat berpenghasilan sedang.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Dengan
melihat banyaknya keinginan konsumen yang beraneka ragam, memberi peluang besar
bagi para pelaku bisnis untuk mendirikan ritel minimarket di Wilayah
Pesanggrahan Jakarta Selatan. Hal ini disebabkan karena letak daerah yang
strategis dan dikelilingi oleh komplek perumahan. Dalam hal ini penulis ingin
mengetahui kepuasan konsumen dengan mempertimbangkan variabel-variabel pembentuk
kepuasan konsumen dalam berbelanja di ritel minimarket Alfamart dan Indomaret.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">b)</span><span style="font-family: "Times New Roman","serif"; font-size: 7pt;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Tujuan<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Penulis
ingin mengidentifikasi variabel pembentuk kepuasan konsumen dan juga ingin
mengetahui variabel yang paling dominan dalam membentuk kepuasan konsumen pada
ritel minimarket Alfamart dan Indomaret.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">c)</span><span style="font-family: "Times New Roman","serif"; font-size: 7pt;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Metode Penelitian<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Metode
Pengumpulan Data Sesuai dengan jenis penelitian yang dilakukan, yaitu
penelitian deskriptif. Maka metode pengumpulan data yang digunakan adalah
metode survei, yaitu teknik pengumpulan data primer yang diperoleh secara
langsung. Survei dilakukan kepada para konsumen ritel minimarket Alfamart yang
terletak di Jalan Bintaro Permai Raya No. 44 dan Jalan Merpati Raya No. 1,
ritel minimarket Indomaret yang terletak di JalanPesanggrahan Raya No. 3 dan
Jalan M. Saidi Raya No. 109 dengan mengajukan kuesioner kepada 100 orang
responden. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Teknik
pengukuran yang digunakan adalah skala likert. Penelitian terhadap pernyataan
diberi <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">bobot nilai
5 untuk penilaian Sangat Setuju, bobot nilai 4 untuk penilaian Setuju, bobot
nilai 3 untuk penilaian Cukup Setuju, bobot nilai 2 untuk penilaian Tidak
Setuju, bobot nilai 1 untuk penilaian Sangat Tidak Setuju. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">d)</span><span style="font-family: "Times New Roman","serif"; font-size: 7pt;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Variabel Penelitian <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Indikator
pengukur variabel yang digunakan adalah variabel lokasi, variabel promosi,
variabel harga, variabel kelengkapan produk, dan variabel pelayanan <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">e)</span><span style="font-family: "Times New Roman","serif"; font-size: 7pt;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Metode Analisis Data <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Metode
penelitian yang digunakan adalah metode statistik dengan mengggunakan analisis
validitas dan reliabilitas, analisis faktor, analisis korelasi. Alat analisis
yang digunakan dalam penelitian ini adalah SPSS versi 11.0.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">g)</span><span style="font-family: "Times New Roman","serif"; font-size: 7pt;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Kesimpulan<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Dari lima
variabel yang telah diuji dan dianalisis dapat disimpulkan sebagai berikut:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">1. Hubungan
antar variabel pembentuk kepuasan konsumen pada ritel minimarket Alfamart
danIndomaret adalah signifikan. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">2. Variabel
lokasi, promosi, harga, kelengkapan produk, dan pelayanan mampu membentuk
kepuasan konsumen pada ritel minimarket Alfamart dan Indomaret. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">3. Dari lima
variabel yang paling dominan membentuk kepuasan konsumen pada ritel minimarket
Alfamart dan Indomaret adalah variabel harga.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
h) Saran <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Berdasarkan
kesimpulan diatas, maka dapat dijadikan acuan bagi para pengusaha ritel untuk
dapat memenuhi kepuasan konsumennya . dimana variabel yang paling dominan
adalah variabel harga. Maka sebaiknya para pengusaha ritel menggunakan harga
sebagai pembentuk kepusan konsumennya, sehingga nantinya makin banyak konsumen
yang berbelanja di ritel mereka.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Sumber
: http://ardimaswahyu.blogspot.com/2010/11/review-3.html<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<br />sonia maria fransiskahttp://www.blogger.com/profile/02669231455810501488noreply@blogger.com0